We are developing recommendations for local, regional and national government websites to showcase travel and tourism. Inspire us! Your comments are welcome and so are embeds, likes, clips and shares. http://planeta.wikispaces.com/government

1. Deepening Engagement
How Local, Regional and National Governments
Can Brag about and Nurture Travel and Tourism
@ r o n m a d e r p l a n e t a . c o m / g o v e r n m e n t • 0 6 . 2 0 1 7

2. We are developing recommendations for local, regional and
national government websites to showcase travel and
tourism. Inspire us! You are welcome to adapt and reuse with
the attribution-sharealike license. We welcome your
interaction -- comments, questions, suggestions, shares,
clips, favorites, likes and hearts.
- Ron Mader (Las Vegas, 2017)
p l a n e t a . c o m / g o v e r n m e n t • p l a n e t a . w i k i s p a c e s . c o m / g o v e r n m e n t
About This Presentation

3. Popular government without popular information or
means of acquiring is but a prologue to farce or
tragedy or perhaps both. - James Madison

4. planeta.com/government

5. Our task is to tell
a better story about
what government does.
@BarackObama
#sxsw2016
#governance
#POTUSinATX

6. p h o t o @ r o n m a d e r

8. Conscious travel posits that
how we nurture stories from
within is as important as
the stories others tell about
us. Visitors who seek
empathetic experiences need
to know how locals ‘frame’
their world.

10. By any name, how well do
government websites talk up
! conscious travel?
! ecotourism
! Indigenous tourism?
! responsible travel?

11. How well do government
websites provide the
following info:
! information centers and kiosks?
! news about upcoming events?
! public transportation options?
! recycling

12. How well do governments
! participate on other platforms?
! provide open data for mashups?

13. Light: Give something to link to
Medium: Engage using the social
web (Facebook, Google+ and
Twitter)
Active: Help edit Planeta Wiki
Active+: Develop a collaborative
project using Planeta Wiki

14. ! How are government
tourism programs and
services evaluated …
" by locals?
" by visitors?

15. " Facebook, Flickr,
Twitter, YouTube
" Information kiosks
with wi-fi
" Government conferences
with livestreaming video

16. ! How can governments
effectively work with media
pros and information doers?
! What recommendations do
media pros have for locals?

17. Facebook Flickr Twitter Google YouTube Wiki

19. ! Within government
" Buy in from leaders
" Continuity
" Patience
! External
" Conversations
" Patience
" Continuity

20. ! Direct
" More visitors
" More engaged visitors seeking and
promoting local endeavors and new
friends
! Indirect
" Deeper branding
" General increase in overall happiness

21. ! What are the best ways for
locals and visitors to
provide government
agencies constructive
criticism?

22. ! Create an inventory of the top niche
blogs, photo groups, websites
connecting visitors and locals
! Offer editorial suggestions to
bloggers, appers, wiki-ers
! Participate on other websites.

23. ! Host Photo Safaris
! Help edit a wiki
! Help media pros edit content
! Help locals become digitally literate

24. ! Buy ads
! Host Social Web workshops
! Offer press trips and assist media pros
who don’t want to go on a press trip
! Sponsor videos and Google hangouts

25. " Planeta
planeta.com/government
" Wiki
planeta.wikispaces.com/government

26. planeta.wikispaces.com/government

27. slideshare.net/planeta/usaontheweb
Please
Share

28. @ronmader