Course: International Business (BUS301) Instructor: Syeda Shaharbanu Shahbazi This is a term paper on the international trade aspects of RahimAfrooz Globatt Limited (RGL), a concern of RahimAfrooz Group. One of the best companies in Bangladesh.

1. BUS301: International Business

2. Group 4
Sl. Name I.D.
1 Nabila Naor 09304051
2 Monalisa Chaity 10204096
3 Fannana Ahmed 10204129
4 Bushra Abed 10304009
5 Mehbuba Yasm Tamanna 11104107
6 Fatima Mom 11104132
7 Samiya Yesm 11304043

3.  RahimAfrooz Group’s SBUs in four sectors:
 Storage Power
 Automotive and Electronics
 Energy
 Retail
RahimAfrooz Bangladesh Ltd. (RABL)

4. RABL latest activities
 2008, Launched "Quikfill"- CNG refuel gas stations
in Bangladesh.
 2009, Established RahimAfrooz Globatt Ltd. (RGL)
and RahimAfrooz Accumulators Ltd.
 2010, RahimAfrooz inaugurated warehouse in
Savar.
 2011, RGL’s first export to China.
 2012, RahimAfrooz Renewable Energy Ltd.
commenced its commercial operation of PV plant.

5. RABL Markets

6. Awards Attained by RABL
 2008: Brand Leadership Award
 2008: Asia’s Best Employer SC&
FE, CSR Award
 2010: Asia’s Best Brand CMO Award
 2013: “HSBC-The Daily Star Climate Award
 2013 Awarded “National Export Trophy”
 2014: Received “National Environment Award”
 2014: Awarded "Green Business Award”
 2014: “Best Brand Award” RahimAfrooz IPS

7.  Local Competitors: all for Dry-Charge batteries
 Panna Battery Limited
 InGen Technology Limited
 HAMKO Group
 NAVANA Battery
Industry Profile

8.  International Competitors:
 Indian: Exide and Amara Raja.
 Korean: Atlas, Delkor.
 China: Rocket.
International Competitors of RGL

9. RABL PEST Analysis
 Political Factors:
 Unstable political environment
 Safety issues
 Economical Factors:
 Fluctuation is currency
 Profitable because of frequent load shedding
 Social Factors:
 Effect of GDP on living standard
 Income level of the population
 Technological Factors:
 Availability of electricity
 Increasing use of technology

10. RGL Products
 Salient feature of RGL batteries
 Cathodes: Expanded Grid Technology
 Anodes: Gravitational Casting Method
 Produces two categories of
batteries:
 Industrial batteries:
 Solar
 Electric Vehicle Batteries
 Automotive batteries:
 Dry Charge Batteries
 Maintenance Free Batteries

11. RGL Products
Product Local Warrantee International Warrantee
Globatt Ace (Green) < 24 months 24 months
Globatt Pace (Yellow) 12months 18 months
Globatt Race (Grey) 18 months 24 months

12. International Trade
 Leading brand of “Maintenance-free” batteries and Solar
panel
 Local market saturated
 RGL exports in 55 countries
 Strategy – Through credible distributors internationally
 High quality standard certifications
 ISO9001:2008 for management system
 ISO 14001:2004 for environmental system
 OHSAS 18001:2007 for Health and safety management system.

13.  local markets- B2C
 International markets- B2B
 Comparative advantage from export
g to foreign markets over local
markets
 Gets benefits export g to SAARC
regions
 Pric g policies local and global
markets.
International Trade

14. Hurdles of International Trade
 1995 India Vs Bangladesh case, WTO.
 November 2010 China Consignment

15. Conclusion
 Research and Development
 Technical Team
 Social and Environmental
Responsibility
 Awareness Campaigns
 Free accommodation for workers
 RABL’s liaison team