A brief SWOT Analysis of Dawlance Company

1. Introduction to Business
SWOT Analysis
TO BE PRESENTED TO: RESPECTABLE SIR
ZAHID
PRESENTED BY:
• SHAJIA KHAN
• NASIYA PERVEZ
• SARAH ALAVI
• NOOR QAMAR

2. Introduction
• Dawlance was founded in 1980s
• Consists of three Factories and two Sites in Karachi and
One in Hyderabad
• It has 37 Branches and 750+ Franchises across the
• It is the Leading Manufacturer of Household Appliances in
Pakistan
• It has a long history of selling products in Pakistan and
Middle East
• In 2015, Dawlance revenues were of $220.6 million

3. Introduction:
 The current product range of the company is as Follows;
1. Refrigerators 65%
2. Washing Machines 35%
3. Chest Freezers 45%
4. Vertical Freezers 10%
5. Split ACs 15%
6. Television 40%
7. Microwave ovens 2%
 Throughout its 34 years, the company has maintained
superior quality standards
 It is also the first Pakistani company to have been awarded
the ISO 9001, ISO 14001, and OHSAS 18001

4. S.W.O.T Analysis
Factors Internal
to organization
Factors External
to organization
Strengths Weakness
ThreatsOpportunity

5. Strengths
 The company is reliable and has a good market
position.
 One of the leading companies in the country
 Latest machinery available for producing various
household appliances
 Appliances are affordable and are built keeping in mind
the incomes of lower and middle classes
 Consists of 16 distribution centers all over the country. A
very strong distribution all over Pakistan
 The company is located in Karachi, where the larger
market is situated
 Better product durability
Sarah Alavi

6. Strengths
 Good marketing abilities: e.g. whenever a new product
is launched, they go by the “buy one, get one free”
consumer incentive to create awareness and make sales
of that product.
 Each stage of production is properly monitored by
quality control experts for best possible quality
 Customer satisfaction is catered to by means of free of
cost transportation and with lower costs and higher
quality
 Dawlance company tries to follow the 4P’s: Product,
Place, Promotion, Price. They believe that these are the
aspects that can be manipulated to keep ahead of the
competition.
Sarah Alavi

7. Weaknesses
 Technology is not much advance compared to
multinational organizations.
 The company is losing a lot of money due to extra
labors and manual work.
 Average technical skills.
 The Managers of different departments are not
showing their full potential and motivation for the
company.
 No Complain Outlets.
 Few retail outlets.
 Workers not being completely satisfied
Shajia Khan

8. Threats
 As the industry is rapidly growing, the new technology is
introduced very often which makes a very challenging
environment for the company
 The New entrants in the manufacturing industry
 The Expansion in market size
 Various companies with their standard models and prices
which might be providing better customer satisfaction
 Challenging situations created by dealers whose profits have
been decreased due to certain company policies
 Law and Order situation through out the country, also effects
the company
 Political involvement in company matters also weakens the
company externally
Noor Qamar

9. Opportunities
 Improved Market Strategy:
 Online Marketing (Daraz.pk)
 Target special displace centers, exhibitions, expo centers
 Social Media
 Catchment through Superstore
 New products and Technology:
 Cooking Range
 Electric oven
 Electric Heaters
 Vacuum cleaner
 Inverter AC
Nasiya Pervez

10.  Improvement in
Technology+ Quantity
 Reduce cost by
Automation
 Variety
 3 in 1 products
 (Direct Cool, No frost, Up-
Right Freezers)
 Color Schemes and other
additional features
 International Growth (E
xports)
Nasiya Pervez

11. Thank You