The four bases for segmenting consumer market are as follows:
• Demographic Segmentation
• Geographic Segmentation
• Psychographic Segmentation
• Behavioral Segmentation
The four bases for segmenting consumer market are as follows:
• Demographic Segmentation
• Geographic Segmentation
• Psychographic Segmentation
• Behavioral Segmentation
All financial ratios of bata shoe of last five years Faiz Subhani
financial analysis of firm's financial statements & horizontal and vertical analysis is also given in this
also explained the purpose of finding each ratio for a firm and how can we compare with its past years and with other organizations and with industry standards
Bata vs Woodland - The Social Media WarSimplify360
It is interesting to see how an age old company, which dates back to the times when social media did not even exist, has adopted to the sudden change beautifully. Bata, has made its social media stand so strong that its lone competitor is the famous brand Woodland.
Here's an analysis of what Bata is doing on various social media channels to keep their customers engaged.
It was a time where brands were just brands. The current situation has changed so much such that brand are very eager to become media company.
For More: http://bit.ly/29nixio
For the third year in a row, I have written a matching grant through the Rotary Foundation that hss fed these kids! Central Florida Rotarians, thanks for your help!
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
Topshop (A Marketing Management Project for MBA)mahakhalid1
Topshop a retail phenomenon on the high street, enjoying a huge growth in sales profits and carving out a distinctive personality with an individual brand mix. Topshop has received numerous accolades in recent years - style bible 'The Face' called Topshop "a dream factory that initiates and innovates, and creates its own fashion"
The Strategic business unit proposed for this project is Clothes & Accessories for Working Individuals by the name of Working Class H2T. TOPSHOP is already in the market with clothing lines for men & women, this particular niche will augment its dominance in the market for working class fashion.
P & G is one of the major players in the industry of consumer goods,its one of the most valued company globally,i have disclosed many details like history,key people,products,strategies,awards,controversies,statistics,founders,logo evolution etc,hope efforts of mine vl b useful to u
4. HISTORY
• Bata : a leading footwear industry
• Founded in 1894 by Czech businessman
Tomas Bata.
• It started its operation in 1962
5. MISSION
Introduction of a strong shoe line
targeted to various market
segments to maintain leadership through
increased market share.
6. VISION
To provide good quality shoes at an
affordable price, by keeping in minds
the comfort that needs to be there
and providing new designs with it.
7. OBJECTIVES
Achievement of 100% estimated business in
each category.
Maintain a shoe line with 700 lines.
Introduction of a shoe line as per
lifestyle & fashion trend.
Innovate ideas for better management.
19. TARGET MARKET
• Only the upper and middle classes.
• Diversity of the products and process has
gained the name for company’s brand
among children, men &women.
20. MARKETING OBJECTIVE
• To achieve the level where its each
category is in a position of 100%
estimated business.
• Providing better quality & designs to
customers.
• Maintain reasonable & attractive price.
• Maintaining competitive strategy.
• Building innovative ideas.
21. PRODUCT STRATEGY
• BATA’s product includes
Hushpuppies, Patapata,
Marieclaire, Sandak,
Power, Bfirst,
Bata Comfit, Weinbrenner,
Bubblegummer.
• Superior customer service.
23. PROMOTIONAL STRATEGY
• Promotion during religious festivals,
different seasons & other events as
well.
• City stores having a magnetic look.
• Limited advertisements.
