Bata is a leading footwear company founded in 1894 in the Czech Republic. It has since expanded globally and established operations in Bangladesh in 1962. Bata aims to provide good quality, affordable shoes through new designs while maintaining comfort. Its objectives include achieving 100% estimated sales in each category and maintaining a 700 shoe line portfolio. Bata targets the upper and middle classes in Bangladesh and promotes brand diversity among men, women, and children through festivals and store promotions.

1. BATA COMPANY

2. LOGO

3. SLOGAN
I LOVE MY SHOES

4. HISTORY
• Bata : a leading footwear industry
• Founded in 1894 by Czech businessman
Tomas Bata.
• It started its operation in 1962

5. MISSION
Introduction of a strong shoe line
targeted to various market
segments to maintain leadership through
increased market share.

6. VISION
To provide good quality shoes at an
affordable price, by keeping in minds
the comfort that needs to be there
and providing new designs with it.

7. OBJECTIVES
 Achievement of 100% estimated business in
each category.
 Maintain a shoe line with 700 lines.
 Introduction of a shoe line as per
lifestyle & fashion trend.
 Innovate ideas for better management.

9. BOARD OF DIRECTORS
Managing
Director
Marketing
department
Manufacturing
dept
HR
department
Merchandise
department
Product
development
department
Cost &
Efficiency
department
A/Cs
department

10. TASK ENVIRONMENT

11. TASK ENVIRONMENT
CUSTOMERS
 INDIVIDUAL CUSTOMERS
 INSTITUTIONAL CUSTOMERS

12. TASK ENVIRONMENT
SUPPLIERS
 SKN EXPO INTERNATIONAL
 ETC ASSOCIATES
 DOODLE-I
 TOWER TRADE INTERNATIONAL
 DRESS DEDICATE BD LIMITED
 CMZ TRADING AND SHIPPING

13. TASK ENVIRONMENT
STRATEGIC PARTNERS
 Robi Telecom

14. TASK ENVIRONMENT
REGULATORS
 Securities and exchange commission
 Environmental protection agency

15. GENERAL ENVIRONMENT

16. GENERAL ENVIRONMENT

17. GENERAL ENVIRONMENT

18. GENERAL ENVIRONMENT

19. TARGET MARKET
• Only the upper and middle classes.
• Diversity of the products and process has
gained the name for company’s brand
among children, men &women.

20. MARKETING OBJECTIVE
• To achieve the level where its each
category is in a position of 100%
estimated business.
• Providing better quality & designs to
customers.
• Maintain reasonable & attractive price.
• Maintaining competitive strategy.
• Building innovative ideas.

21. PRODUCT STRATEGY
• BATA’s product includes
 Hushpuppies, Patapata,
 Marieclaire, Sandak,
 Power, Bfirst,
 Bata Comfit, Weinbrenner,
 Bubblegummer.
• Superior customer service.

22. DISTRIBUTION STRATEGY
• Availability at every door step to increase
sales.
• Increasing no. of outlets.

23. PROMOTIONAL STRATEGY
• Promotion during religious festivals,
different seasons & other events as
well.
• City stores having a magnetic look.
• Limited advertisements.

24. PRICING STRATEGY
• Strategically maintained price.
• Suitable pricing for upper class & middle
class.
• Price stability increases brand loyality

25. SWOT

26. SCOPE OF BATA

27. “Our success is built on our
legacy of values and belief”
- Thomas G. Bata