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Viral videos final
- 1. Viral Videos A Presentationof the Impact of Viral Videos on Modern Business By: Ty Holub, Chris Kelly, Eileen Lee, and Tim Johnson
- 2. Look at thisdog! • http://www.youtube.com/watch?v=jSCxzsS6Vu0
- 3. Viral Videos • Arelatively new form of communication that deals particularly with sending out information to the masses. • Viral Videos have become a popular way for companies to spread information, especially with the increased popularity of social media websites like Facebook and Twitter. • Viral Videos tend to have something that’s catchy, like a comedy sketch or inspiring message.
- 4. How Viral VideosSpread • With the advent of the internet and e-mail, the use of viral videos that spread throughout the world, has become an increasing phenomena. • YouTube became a resource that made viral videos an even larger source to spread information to people throughout the world. • With the ability to post videos on social media sites, the use of videos has become an even more prevalent way to spread videos to the masses. • Many times the sharing of viral videos is directly tied to word of mouth spread
- 5. Youtube background • YouTubefounded by three former PayPal Employees in 2005. • Purpose was to use Adobe technology to have mass amount of user-generated video exposure available to the world. • Bought be Google in 2006 for 1.65 billion dollars. • Important use of uploading and sharing videos from person to person.
- 6. Youtube stats • Mostviewed video: Baby by Justin Bieber with close to 800 million views • However, music video Baby also has the most dislikes • Jennifer Lopez’s On the Floor music video and Psy’s Gangnam Style are second and third in the running • It can be assumed that Psy’s video within the near future will beat out Justin Bieber’s video for the most viewed on Youtube
- 7. Technological Advancements • Camera phones • Digital Cameras • Bluetooth technology • Affordable laptops • Smartphones • Internet advancements such as Wi-Fi
- 8. Keys to successfulViral videos • Use of celebrities • Musicians • Actors • Athletes • Use of a memorable image, phrase, or event • Comical sketches • Educational informational • Inspirational material
- 9. Legal Rights • Manyviral videos that tend become popular often break digital copy right laws. • Companies have dominion over all of their material just like commercials they produce of TV. • Example: Music videos that are posted by individuals without permission from the label or artist
- 10. Use of ViralVideos in business • Viral videos have become an excellent way for corporations to spread information about there goods and services to the masses • Can be a excellent marketing strategy that can also lead ways of cutting some costs in the marketing department. • Can be used as a technology that enhances the brand awareness of a product
- 11. Use of viralvideos in business • http://www.youtube.com/watch?v=tw7uhVtpI5I • Market campaign for Sour Patch Kids • Video was only available online, never aired • Features the rapper Method Man • Started out on the Sour Patch Website, then went to WorldStarHipHop and eventually YouTube making for a viral campaign geared to teenagers and young adults.
- 12. Sites that Specializein viral Videos • eBaum’s World • WorldStar HipHop • Metacafe • JibJab • Barely Political • YouTube • College Humor
- 13. Examples of SuccessfulViral Video Campaigns • Kony 2012 • Invisible Children made a 30 minute trying to demonstrate the atrocities that are taking place in Uganda, this video has over 93 million views on YouTube • Justin Bieber-Baby Music Video • This music video has the most views on YouTube of all time with over 793 million views as of October 29th • Examples of Companies which use viral video use well • OldSpice, Glaceau: Smart Water, and Blendtec
- 14. Use of viralVideos in the World • Political Campaigns have used viral videos to promote their messages and key terms • Use of Memes, Tumblr’s, blogs and instagrams photos have all been integrated into the society
- 15. Controversial Viral video •http://www.youtube.com/watch?v=6aXN8qaxPek • Only time the ad was shown on TV was during the Superbowl • Ad was ranked 5th best by MSNBC • The ad basically sent the message that being gay was not “manly”
- 16. Negative effects • Overexposureto viral videos can lead to eventual disinterest in the video’s content • Disables a kind of filter/screening for content that might not be suitable for a younger demographic • Most viral videos violate/infringe upon copyright laws
- 17. Positive effects • Allowsinformative and relevant information to be shared worldwide to anyone with access to a computer in a timely and efficient manner • Viral videos are a lot more economically efficient at making campaigns for businesses
- 18. summary • Viral videoshave become a major component for business’ marketing campaigns • Viral videos are increasing in popularity daily because the modes of watching these videos are also increasing • As much as viral videos have been a major source of entertainment, they have and continue to bring to light controversial issues
- 19. questions • 1. Whatdo you believe is the most efficient way for a company to utilize viral videos in marketing campaigns? • 2. Do you think the positive impacts of viral videos outweigh the negative impacts they may cause? • 3. Should viral videos be monitored? And if so, how would higher authorities do so since the introduction and spread of viral videos happens so quickly? • 4. Do you think the majority the viral videos are actually marketing campaigns or more random based videos that are purely for entertainment purposes?