The document summarizes Tapit's NFC technology for delivering information to consumers' phones. It discusses how Tapit allows people to access rich information with a simple tap of their phone anywhere in the physical world. The document outlines several "world firsts" where Tapit has delivered content in industries like tourism, outdoor media, retail, and music festivals. It also previews upcoming applications in public transport, retail, taxis, museums and more. Tapit aims to make digital information only a tap away for consumers wherever they are.

1. “Tapping” the
magic of NFC
for information
delivery.
Auto ID, Tokyo
September, 2012

2. こんちにわ日本の皆さん。
わたしはアンドリューです。
Co-founder & Head of Operations
Tapit.

3. Nov 2010 Mar 2011 Today

4. Ages ago A while ago Not long ago Now

5. We need to re-imagine the experience for consumers on phones.

6. Globally – web access via phone increasing, desktop decreasing

8. A magical experience made simple.

9. Are APPS Dead?

10. 11,000,000 7,480,000 7,480,000
3,350,000 673,000 673,000
Source: Google, August 2012

11. People spend a lot of time out & about in physical environments.

12. Tapit want people to think that rich information is only a “tap” away,
wherever they are in the physical world.

14. Tapit can benefit every major industry.

15. Tapit deliver content in “smart” ways to enrich a
consumer connection with a company.

16. Companies want insights about consumer actions and
intentions when they are in the physical world.

22. World First:
Tourism

23. World First:
Outdoor Media

24. World First:
Retail / Telco

25. World First:
Retail / Telco

26. World First:
Small Business

27. World First:
Music festival
+ Facebook

28. World First:
HTC Launch
Event

29. Coming soon:
Public Transport

30. Coming soon:
Retail

31. Coming soon:
Taxis

32. World First:
Food retail

33. World First:
Food retail

34. Coming soon:
Museums

36. ありがとう
ございます
@tapitnfc
youtube.com/tapitnfcmarketing