This document traces the evolution of mobile technology and user experiences from 1998 to 2016. It highlights key mobile devices from brands like Nokia, Alcatel, and HTC that helped drive innovation out of necessity. It discusses how mobile is now central to digital transformation across various industries like banking, media, healthcare, and retail by connecting users to relevant experiences. While technology exists to enable these connections, it is up to people to implement it in a way that makes a real difference.

2. Mobile is the face of digital

6. A user journey in Mobility
through the years

7. Alcatel One Touch Easy

8. Alcatel One Touch Easy
?!

9. Nokia 3310

10. Nokia 7210

11. Qtek S200

12. Nokia E55

13. HTC Desire

14. iPhone 4

15. Nokia Lumia 800

16. Nokia Lumia 900

17. Nokia Lumia 1520

18. iPhone 6s

19. 1998
2000
2002
2007
2009
2010
2011
2012
2013
2014
2016

20. Tamagotchi iPod

21. 1998
2000
2002
2007
2009
2010
2011
2012
2013
2014
2016

22. Mobile Evolution…

23. … in developed countries

24. Mobile potentiates innovation by
necessity

25. 2.7 Billion Dollars
in transactions

26. Mobile is relevant when
contextual

27. Mobile Apps

28. Mobile+ Apps

29. Connected Apps

31. Digital Transformation for a
Digital & Connected User

33. Transforming Banking

34. Transforming Media

35. Transforming Healthcare

36. Transforming Retail

37. Transform knowledge in relevant
experiences for the user

38. The technology exists and is
available…

39. … it just needs to be connected
the right way!

41. Technology is just an enabler

42. It is on us to make the difference

43. Sérgio Viana
sergio.viana@xpand-it.com