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JAN CHIPCHASE tech@state
~8.6 billion humans
~5 billion subscribers Source: ITU, estimate for end of 2010
~1.2 billion phones sold Source: Nokia, 2009
“cell phone”
aspiration
convenience & privacy
convenience & privacy some, but not all transactions
“illiteracy”
“illiteracy”
“competency”
“competency” to be connected?
“competency” to complete a financial transaction?
“competency” what does the user need to know to complete the task in any given context?
“competency” what does it mean to be  financially literate in any given context?
rote learning
proximate literacy
proximate literacy
ownership is not “use”
ownership is not “use” the path of least financial resistance
corner-shop app stores
corner-shop app stores
corner-shop app stores content mediators, technical competency
user literacy our literacy of users
user literacy our literacy of users
Scaling the Mobile Frontier

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Scaling the Mobile Frontier

Editor's Notes

  1. Nokia source: revised global estimates: http://www.nokia.com/press/press-releases/showpressrelease?newsid=1393524
  2. Nokia source: revised global estimates: http://www.nokia.com/press/press-releases/showpressrelease?newsid=1393524
  3. A related article by Tomi T Ahonenthat explores the SMS component of baseline functionality: for example whilst every one of the 5 billion mobile phones offer text messaging (SMS) services the illiterate, illiterate children (too young to learn to write), and the ergonomically infirm (e.g. people with arthritis) are not be using text messaging. In addition multiple SIM card users may channel text messages and other data services through one SIM card and their voice calls through another. See: http://communities-dominate.blogs.com/brands/2010/02/portio-mobile-messaging-user-number-is-too-big-cant-be-4b-today-more-like-36b.html