Let you be infusioned about Internet of Things.
According to Federico, IoT is matter of housewares, entertainment, advertising and obviously business.
Discover what he means when he writes that normal things, when connected, become contextual, funny, meaningful, friendly!
frogs from around the world predict the 15 most significant technology trends you will see in 2014. Check out the list and cast your votes on what you think is Likely or Not Likely: http://fro.gd/1ksg2iS
frogs from around the world predict the 15 most significant technology trends you will see in 2014. Check out the list and cast your votes on what you think is Likely or Not Likely: http://fro.gd/1ksg2iS
Shifts / Trends 2015 - The Pervasive InternetTom Goodwin
Tomorrow Groups Future Trends for 2015.
Document 1 - The Pervasive Internet.
Includes what big data, the internet of things, personalized web and mobile advertising will become.
Sept 7th 2014
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
The Internet of Useless Things (and how to avoid it)Mark Brill
With the rapid growth of technologies the #IoT is upon us. There is a danger though, that many of those objects will be useless. This is an introduction into how to develop a brand IoT strategy and how to avoid the useless things. This is an ongoing project and more slides will be added!
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
“The modern city is becoming a pointer system, the new URL, for tomorrow’s hybrid digital–physical environment. Today's Facebook will be complemented by tomorrow's Placebook. Explosive innovation and adoption of computing, mobile devices, and rich sources of data are changing the cities in which we live, work, and play. It's about us, and how computing in the context of our cities is changing how we live. A digital landscape overlays our physical world and is expanding to offer ever-richer experiences that complement, and in emerging cases, replace the physical experience. In the meta–cities of the future, computing isn't just with us; it surrounds us, and it uses the context of our environment to empower us in more natural, yet powerful ways.”
If your job is to make things for the web, and the company you work for doesn’t build fitness trackers, or robots, or smart light bulbs, or a cloud service that aims to connect all these things, you could be forgiven for not caring all that much about today's Internet of Things. My aim with this talk is to shift the conversation away from things and back to people. In doing so, I hope to also arm you with tools to better understand, and find your place, within this complex but fascinating landscape.
First presented at Generate Conference in San Francisco on July 15, 2016.
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
IE Application Question J: "How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?"
Going voice first: What executives should know about the next digital disruptionLuminary Labs
The voice-first paradigm shift requires rethinking everything. But the challenge isn’t new — we’ve been through this before. We look at the current state of voice technology, what we can learn from previous digital disruptions, and how companies can move forward.
Shifts / Trends 2015 - The Pervasive InternetTom Goodwin
Tomorrow Groups Future Trends for 2015.
Document 1 - The Pervasive Internet.
Includes what big data, the internet of things, personalized web and mobile advertising will become.
Sept 7th 2014
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
The Internet of Useless Things (and how to avoid it)Mark Brill
With the rapid growth of technologies the #IoT is upon us. There is a danger though, that many of those objects will be useless. This is an introduction into how to develop a brand IoT strategy and how to avoid the useless things. This is an ongoing project and more slides will be added!
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
“The modern city is becoming a pointer system, the new URL, for tomorrow’s hybrid digital–physical environment. Today's Facebook will be complemented by tomorrow's Placebook. Explosive innovation and adoption of computing, mobile devices, and rich sources of data are changing the cities in which we live, work, and play. It's about us, and how computing in the context of our cities is changing how we live. A digital landscape overlays our physical world and is expanding to offer ever-richer experiences that complement, and in emerging cases, replace the physical experience. In the meta–cities of the future, computing isn't just with us; it surrounds us, and it uses the context of our environment to empower us in more natural, yet powerful ways.”
If your job is to make things for the web, and the company you work for doesn’t build fitness trackers, or robots, or smart light bulbs, or a cloud service that aims to connect all these things, you could be forgiven for not caring all that much about today's Internet of Things. My aim with this talk is to shift the conversation away from things and back to people. In doing so, I hope to also arm you with tools to better understand, and find your place, within this complex but fascinating landscape.
First presented at Generate Conference in San Francisco on July 15, 2016.
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
IE Application Question J: "How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?"
Going voice first: What executives should know about the next digital disruptionLuminary Labs
The voice-first paradigm shift requires rethinking everything. But the challenge isn’t new — we’ve been through this before. We look at the current state of voice technology, what we can learn from previous digital disruptions, and how companies can move forward.
Three things that will change the world and five things you can do about it.Erik Arvedson
Technology is changing the world faster than ever. And people too are changing faster than ever. This presentation describes three main trends that will change the world in the coming years and five strategies to meet the challenges.
Pay with a tweet to download it, just go to this page: http://www.paywithatweet.com/pay/?id=4d985d768181e3cf58a2000dcbcf00d8
2015 International CES - What I learned at CES and what brands have to knowMatt Doherty
For the past three years I’ve attended International CES. Each year I break down the show into larger thematic takeaways and trends that every brand should know. I look for the bigger picture and implications of technology moving forward and unveil the opportunities at hand over the course of the four day conference. Give it a read. Get inspired by something. And if you have any questions give me a shout out on Twitter (@themattdoh). [Written and designed by Matt Doherty]
SXSW is one of the biggest web technologies festival in the world, taking place in Austin, Texas, every March
The Accelerator at SXSW is the official competition of the festival, with more than 500 startups applying, and about 50 having a chance to attend the finals in 6 categories this year: Enterprise and Big data, Entertainment and Content, Innovative World, Health Technologies, Social Technologies and Wearables.
This review is part of Innovation is Everywhere, a project which explores startups in the world. The project is lead by Agence Tesla and supported by the Web School Factory and the Innovation Factory, a campus-cluster in Paris, France
THoMers Dennis, Inge, Laetitia, Pieter and Thomas attended Web Summit, the largest tech conference in the world, hosted in Lisbon, Portugal. Web Summit equals 22 conferences connecting different industries, from AutoTech and MoneyConf to SaaS Monster and Talk Robot. The keyword across all conferences? Artificial Intelligence!
Top 10 Advance Technology in (2022).docxAdvance Tech
Advance Technology is an online journal of news and opinions. We have teamed up with tech experts to bring the most beneficial information this upcoming year.
Technology is a blog and video series designed to advance the technological world. Better known for its tech-enthusiast audience.
Technology is an online journal of news and opinions. Along with special projects on upcoming technology or general new technology trends, touches on the tech issues and related discussions.
https://advancetech.info/advanced-technology/
A trend talk on how digital technology is learning to interact with people in a more human experience. And what the impact for us, business and consumers are. Topics:
1. Every interface is a conversation
2. Teaching AI to train humans
3. API’s become digital ecosystems
4. Filter bubble questions digital ethics
5. Virtual experience, a real economy
6. In Blockchain we (might) trust?
In the same way as the web is quickly extending onto the mobile platform, we are starting to see the web moving further into the physical world. Many emerging technologies are beginning to offer physical-world inputs and outputs; multi-touch iPhones, gestural Wii controllers, RFID-driven museum interfaces, QR-coded magazines and GPS-enabled mobile phones.
These technologies have been used to create very useful services that interact with the web such as Plazes, Nokia Sports Tracker, Wattson, Tikitag and Nike Plus. But the technologies themselves often overshadow the user-experience and so far designers haven’t had language or patterns to express new ideas for these interfaces.
This talk will focus on a number of design directions for new physical interfaces. We will discuss various ideas around presence, location, context awareness, peripheral interaction as well as haptics and tangible interfaces. How do these interactions work with the web? What are the potentials and problems, and what kinds of design approaches are needed?
These slides are the summary of y presentation on A.I. In Africa: Perspectives and Challenges during the Conference organized by MBCode Consulting Group under the theme: where is Africa on the map of AI?. The goal was to evangelize and raise awareness among the youth about A.I. and how it applies on the continent, and also the necessity to invest time on that direction
Billions of computers that can sense and communicate from anywhere are coming online. What will it mean for business?
MIT TECHNOLOGY REVIEW
JULY/AUGUST 2014
Artwork pics. What about copyrights? [Infusion - 17th june 2016] AlquimiaWRG
There's a couple of incredible things you have to know about Art Imageries.
First of all: you can use it in advertising. Then: you have to do handle them with care.
Silvia Piombo, iconographic researcher and photo account @Scala Archives, infused us about what we can do with art, here something for you!
Virtual Reality [infusion 17th December 2015]AlquimiaWRG
We are VR enthusiast, but we are not alone: the biggest companies are investing billions of dollars, and the most relevant creatives inventing billions of stories on it.
Here a deck explaining why consider Virtual Reality as a medium, not just a technology or a content by itself.
Humour, Nonsense, Hyperboles [Infusion October 9th 2015]AlquimiaWRG
If Winston Churchill once stated that “A joke is a very serious thing”, in the advertising industry it could be even more serious.
In this deck form our creative director Andrea Bianchi, you'll discover all the funny expressions of advertising, from nonsense to hyperboles, from gross-out to sickening humor.
Kickstarter and Indiegogo, Patreon and Charity: Water, Stripe and Affirm, Sandwich Video. Tony Hawk on a hoverboard. A lot of platforms with different scope, history and futures.
Come to discover an entire economy around the challenging, but still attractive, world of crowdfunding!
Shhht ... Science! [infusion 8th may 2015]AlquimiaWRG
Is it Science matter of communication?
Can a designer describe the Entropy?
Why can't Magnetic Resonance be named Nuclear?
These, and many others, are the questions faced by our Creative Technologist in this inspirational deck! Go through, discover how cool Science can be!
Cyber life in Syntethic Reality [infusion 20th february 2015]AlquimiaWRG
Computer Mediated Communication produces much more different affective and relational patterns than do other kind of communication.
Chat, avatar, synthetic worlds, mirrored personalities: travel with us among a rich bunch of postmodern false notes in human behaviour.
Officina Tipografica Novepunti - Letterpress and Typography now-a-days! [infu...AlquimiaWRG
Can letterpress printing survive digital era?
Few years ago, Fabrizio and some friends of him founded bet on "YES" and founded Officina Tipografica Novepunti. Cited by The Economist and rewarded by ADI with "Compasso d'Oro" honourable mention, we were proud to be infusioned directly by him!
Have a look, be impressed!
Rethink Retail [Infusion 14th November 2014]AlquimiaWRG
The new consumer is a multi-screen shopper.
Brands must study and develop an optimised shopping experience across all channels, conversion strategies must consider the new media consumption landscape, digital touch-points become fundamental for business.
Starting from those points, our Creative Technologist Federico asked us to rethink retail. And we're ready for the challenge!
Focus On Distraction [infusion 31st october 2014]AlquimiaWRG
Our Creative Director Andrea Bianchi explains us how the "always connected" style of life and the information overload affects our daily routine and our ability to stay focused.
Control your self, get balanced and discover again the real power of a dopamine squirt!
Digital advertising [infusion 17th october 2014]AlquimiaWRG
Tomorrow advertiser must be ready for any different condition dictated by the market, he will be able to do a bit of everything.
Here it is a not-so-brief showcase of advertising activities where digital media and creativity are mixed up in different ways, while the result remains amazing!
Enjoy!
Luxury Ecommerce [infusion 3rd october 2014]AlquimiaWRG
Can luxury be accessible?
Here it is a great deck explaining why luxury e-commerce is a big trend, and a big oxymoron too!
The players, their history, a lot of data and a deep strategic view.. nothing will prevent you from buying that amazing pair of shoes!
Food Design [infusion 12th september 2014]AlquimiaWRG
Food Design.
Keep calm, Valentina does NOT speak about cake design! Just great packaging, live performance, digital activities in this field of creativity, the future of human kind.
Bon Appetite!
Special Edition: Apple and/vs Google [Infusion - 11th July 2014]AlquimiaWRG
IT history is a story of battles and warlords, opposite factions one against the other, each one with its inspirational leader.
In this Infusion, Giovanni and Mauro will focus on the two most important players in this struggle: Apple and Google.
Let you be infusioned again, we'll talk you about WWDC14 and Google I/O 2014!
Critical Brief [Infusion - 27th June 2014]AlquimiaWRG
A critical brief asks for explosive creativity and deep intelligence, doesn't it?
Let Lavinia show you some great (creative) answers to critical briefs!
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
3. Internet of Things
remote control in the imminent future
Do you want your plant survive when you’re on holidays?
Can you imagine your car choose the best insurance? And your wallet decide
the payment method?
What about a pair of shoes tweeting from a dancing par ty?
Are you dreaming of a highly automated home?
Ask to be dressed by your mirror on the base of what on your closet?
4. Internet of Things
remote control in the imminent future
It’s not a big news: things can become smar t .
!
Devices which are “connected” and “contextual” are par t o f o u r l i fe s i n c e t h e
late 80s, but now something is changing thanks t o s p e c i a l i s e d , o f ten cheap,
technologies.
Internet Toaster 1989
Coke Vending Machine 1992
Chengdu World IOT chain clinic 2014
5. Internet of Things
remote control in the imminent future
As already stated in previous meetings, new technologies stand up in a
“ p l a t formized” technological environment.
6. Internet of Things
remote control in the imminent future
I n i t s “ D i s r uptive t e chnologies: Advances that will transform l i fe, business, and
the global economy” (May 2013 ) , McKinsey Global Institute lists Inter n e t o f
Things among the technologies that could drive tr uly massive economic
transformations and disr uptions in the coming years.
According to McKinsey, Internet of Things wi l l have an economic impact of $2.7
trillion to $6.2 trillion annually by 2025.
Key appl icat ions wi l l be in process automations, ef ficient use of natural
resources (smart - g r i d c o n t r o l o f w a t e r a n d e l e c t r i c i t y ) , remote health-care
delivery, sensor-enhanced business models.
7. Internet of Things
remote control in the imminent future
Everyone is working on Inter net of Things.
!
Many organisations all ove r t h e w o r l d a r e r i s i n g t o c o l l e c t p l ayers and
investments and face the challenge!
8. Internet of Things
houseware
Security, automation, help i n d a i ly activities and planning, that’s what a
costumer expect from a smar t appliance.
Among a mix of impersonal technology and laziness, there’s also amazing
and hilarious cases to refe r t o .
9. Houseware
mytoaster
“My goal this Thanksgiving was to think of a crazy project that would be the
most senseless thing someone has ever heard of before. ”
“I created an event widget that monitors
the input state of that par t i c u l a r d i g i t a l
input. And when the inp u t i s “ h i g h ” , t h e
site sends an email to any address of my
liking. And the same fo r t h e “ l ow ” s t a t e .
I chose my T witter Mail address, but
r e a l ly c o u l d o f h i t a ny social network. ”
https://twitter.com/mytoaster
10. Houseware
irobot create
From the earl iest models on, Roomba vacuum cleaning robots have been
hacked to extend their functionality.
iRobot Create is an af fordable,
preassembled mobile robot platform that
provides an out-of-the-box oppor tunity
for educators, students and developers to
program behaviors, sounds, movements
and add additional electronics.
http://store.irobot.com/irobot-create-prog rammable-robot/product.jsp?productId=2586252
11. Houseware
pillow talk
P i l l ow Talk is a product which connects long distance love r s . I t c o n s i s t s i n a
pair of wrist bands, two pillow speakers and a mobile applications.
Par tners can receive hear tbeat one of
the each others, directly reproduced on
the bed when they are sleeping.
The result is an intimate experience
between the two love r s .
https://www.youtube.com/watch?v=teivc8Q-oSA
12. Internet of Things
entertainment
We want here to showcase the way a thing can be reinvented using a
technology which connects it to internet.
Normal things, when connected, become contextual , funny, meaningful ,
friendly.
13. Entertainment
estimote
Real i ty mat ters, also for your bike, shoes, chair. That ’s what Est imote Inc
believes and wants to demonstrate.
Estimote Beacons and St i ckers are small
wireless sensors that you can attach t o
any location or object. They broadcast
t i ny radio signals which your
smartphone can receive and interpret,
unlocking micro-location and contextual
awareness.
https://www.youtube.com/watch?v=JrRS8qRYXCQ
14. Entertainment
instaprint
Despite the f irst unsuccessful funding on Kickstar ter, Instaprint has been
ever ywhere from backstage at the Grammy s t o a l o n g l i s t o f p r i v a t e e vents.
By pulling hashtagged photos and videos
from Instag ram, Instaprint can print
thousands of attendees' photos no matter
where they may be located at an event.
Instaprint enhances events while also
inspiring people to take more photos.
http://instaprint.me
15. Entertainment
the listening cloud
The Listening Cloud is a social-reactive lighting sculpture which visualises
s o c i a l a s f l a s h e s i n a c l o u d .
Created by a g roup of creative and
technology Associates at ad agency RPA ,
it monitors the social media buzz around
client brands. Any time there are twe e t s ,
hashtags, likes or comments about a
c l i e n t , t h e c l o u d s t o r ms with multi-colored
lightning that cor responds to the
d i f ferent social media channels.
https://www.youtube.com/watch?v=5Z8sBLwPLP4
16. Internet of Things
advertising
Of course Inter net of Things is also playing a role in digital adver tising,
where brands and agencies are exploring new ways to engage customers.
Let’s see some examples!
17. Advertising
tnt perception - anagrams finding experience
For TNT's newest crime-solving show Percept ion a sign technology has been
developed to crete an anag ram-f inding experience on the streets of NYC.
Made up of over 40,000 phy s i c a l d o t s
spinning from black to white at 15 times
faster than original ly designed to, the
screen not only r e f lects back a unique
image o f a nyone walking by, b u t a l l ows
you to actually hear those movements
thanks t o i t s m e chanical nature.
https://www.youtube.com/watch?v=9B7b2OGjnmk
18. Advertising
toyota - new yaris hybrid | the musical city
Toyota transformed Prague’s historic street signs into an iconic playl ist for
i t s New Yaris Hybrid experience.
Toyota connected stereo wi th a GPS and
invited drivers to discover aga i n t h e
pleasure of driving creating a funny
musical experience during the route.
https://www.youtube.com/watch?v=i8SYjEpWS08#t=64
19. Advertising
lidl - fan cup / play online. shoot offline
Created for LIDL in occasion of the last FIFA World Cup, the LIDL Fan Cup
a l l owed people playing table soccer from their own devices.
The entirely new gaming concept of the
LIDL Fan Cup merge s t h e v i r tual actions
of each player via their Desktop,
smart p h o n e o r t a b l e t w i t h a r e a l , l i ve
foosbal l table.
http://vimeo.com/99056123
20. Internet of Things
business
Internet of Things massively interests business processes. A huge
quant i ty of data are now avai lable from devices and sensors, and some
business intelligence system can help companies to gain g r e a t r e s u l t s .
But this is par t of another story, n ow my cup of tea is messaging me
something, may it’s missing me!
21. That’s all!
A disclaimer.
Some text are taken from original web sources, which are always mentioned or linked in page. The author
prefers to preserve a good Eng lish instead of rewrite a sentence in Italiang l i s h .
22. Q
INFUSION is the weekly report released by Alquimia WRG.
Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.
If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com