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Mobile marketing trends
Mobile marketing is significant because mobile phone adoption has grown enormously, exceeding other technologies like PCs, credit cards, and televisions. With over 4 billion mobile phone users globally, mobile phones are increasingly the first and last thing people use throughout the day. Mobile marketing involves creating marketing campaigns tailored for mobile devices, with concise content, location-based features, and engagement through apps and QR codes to enrich people's lives and engage them with brands. Marketers are advised to think beyond traditional products and services and consider how mobile can provide value to users through information about people, places, and things nearby.
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Mobile marketing is significant because mobile phone adoption has grown enormously, exceeding other technologies like PCs, credit cards, and televisions. With over 4 billion mobile phone users globally, mobile phones are increasingly the first and last thing people use throughout the day. Mobile marketing involves creating marketing campaigns tailored for mobile devices, with concise content, location-based features, and engagement through apps and QR codes to enrich people's lives and engage them with brands. Marketers are advised to think beyond traditional products and services and consider how mobile can provide value to users through information about people, places, and things nearby.
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The average Briton spends 5 hours and 35 minutes queuing each month.
That’s 6 months over the course of a lifetime.
What if you could know how big a queue there is, before you get there?
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A short keynote presentation I gave at Futureproof 3 in Dublin in November 2009, entitled 'Mobile Marketing & Advertising in a Web 2.0 World'.
Many thanks to Jimmy, Steve and Valerie for inviting me over to speak and for looking after me so well while I was there.
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Visit www.fm-expo.com for more details
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The document proposes a mobile advertising campaign called "Make a Pause" Treasure Hunt for Twix. QR codes showing idyllic destination images would be displayed around London. Scanning all codes from a destination would enter users to win a trip there. The first 5 people to complete destinations win. Users upload scanned images to a microsite to track completion. Rewards like warm/cold hints keep users engaged. The campaign aims to demonstrate Twix supports pausing and sharing positive experiences with friends could increase brand perception and sales. QR code scanning is fast and accessible on most phones to enable participation.
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Space and Lemon Innovation Lab produces one digital trend study per year. In 2017 with "messaging apps as #1 with users and bots entering that space. A clash of giants focussing on AI". This study has been shared in workshops and keynotes in 2017, 67 times.
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What if next is now? Or the Future (of travel) is closer than we think?_ATCOM...
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Android & nexus one revolution - most updated
Google acquired Android in 2005 and unveiled the first Android phone, the G1, in 2008. In 2009, Google acquired mobile ad company AdMob for $750 million. In January 2010, Google launched its first self-designed phone, the Nexus One, to protect its mobile advertising business. However, some customers complained about connectivity issues, high fees, and poor support for the Nexus One.
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NEXT Mobile Trends 2011
These trends emerged while putting together my sessions and inviting speakers for the mobile and emerging channels track at NEXT11. Together with speakers and the audience we will discuss each trend in one session. So, do not to miss it... NEXT11 takes place on May 17 & 18, 2011 in Berlin, Germany. www.nextconf.eu!
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Future Of Digital Presentation For Ni Government Advertising Unit By Wsi Digi...
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Augmented Reality for Marketers - Lynne d Johnson and John C. Havens talk fro...
More from Rick Waghorn
Addiply Final Build Visuals
This document outlines plans for a mobile advertising platform aimed at two main user groups: traditional newspaper ad salespeople and younger municipal communicators. It describes creating a simple interface that allows defining an audience for ads based on location, distance, and time factors. Advertisers would be able to create basic template ads with images and interaction options, have them approved and paid for in a single visit. The platform would also provide reporting on ad performance. The goal is a transparent, obvious, and scalable system that anyone can use to place local mobile ads or alerts.
Comms cymru13
The document discusses building digital services and content for local communities through open APIs and collaboration. It proposes combining real-time bus data, weather information, and hyper-local content delivered to specific bus stops and neighborhoods using mobile technologies. The goal is to provide useful, targeted local information and services to engaged communities.
#1000flowersv3
This document discusses several topics related to broadband internet access and content creation for rural communities. It talks about (1) creating antennae for cheap broadband access, (2) a collaborative broadband network project for rural northern England called B4RN, and (3) beginning to build a network and create local content channels in Norfolk on topics like living, learning, visiting, and working.
Birmingham Digital Newsday
A short presentation delivered to Birmingham Digital City Conference at the MailBox, 22/01/13. Who Pays? was the question; national brands seeking those local, mobile spaces was one of the answers.
Uclan made
This document discusses opportunities to make money through online advertising and content. It provides examples of websites and blogs that have earned $100,000-200,000 per year through advertising revenue from local display ads, AdSense, and direct advertisers. The document advocates a collaborative model where content creators share advertising revenue. It argues that simplicity will be rewarded over complexity as online ecosystems change, and those who figure out working simply in the present will shape the future.
World Turned Upside Down
'The World Turned Upside Down...' A Keynote Presentation by Addiply ceo Rick Waghorn, at the end of #1000flowers, November 2010.
City uni1
'A Splat Today, But Tomorrow Who Knows...' Presentation by Addiply ceo Rick Waghorn to City University, 13/05/11... Sustaining Local Journalism.
More from Rick Waghorn (7)
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Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Finale of the Year: Apply for Next One!
Presentation for the event called "Finale of the Year: Apply for Next One!" organized by GDSC PJATK
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
Columbus Data & Analytics Wednesdays - June 2024
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Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
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Its a seminar ppt on database management system using sql
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
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Programming Foundation Models with DSPy - Meetup Slides
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Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
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Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
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Digital Marketing Trends in 2024 | Guide for Staying Ahead
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Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
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HCL Notes and Domino License Cost Reduction in the World of DLAU
Addiply updatejapnslide
- 1. by CEO Rick Waghorn Addiply Update
- 2. If it doesn’t work on mobile… …then it doesn’t work ‘SoMoLo is the future,’ says Google’s Eric Schmidt Social… Mobile… Local…
- 3. Lo… Local… location… locate… ‘Location is the new cookie’ ‘Retailers and their ad agencies are scrambling to hone their location-based approaches… (including)… hyper-local efforts keyed to Wi-Fi hotspots…’ BusinessInsider, July 13
- 4. My free wifi for your location…
- 5. Tokyo: A Travellers Tale… 81% of US wifi hot-spots are now free (Jan,13) Less than 1% of consumers connect to the Internet when WiFi is charged (JiWire). Free networks average more than 10x user numbers; consuming 20x the bandwidth. = *Local* Advertising.
- 7. From the advertiser perspective… Show me my audience by distance… 500m, 1.5km, 2.5km… Mobile/App users within 2.5km of Italian Bar O-Ja
- 8. From the advertiser perspective… Show me my audience by time to travel… 5 mins, 20 mins, 60 mins… Mobile/App users within 20 minutes of Italian Bar O-Ja
- 9. Km 500m Time $43 BUY 20mins Total 1000 UsersFrom the advertiser perspective… Let me buy my mobile audience by users, distance and time…
- 10. Right here, right now…
- 11. For Mash09, Ad:Tech Japan