2017/2018 Provocations on the Future of the Media Landscape
•Download as PPTX, PDF•
0 likes•77 views
In December of 2017, I gave this lecture to the Miami Ad School Social Media Bootcamp. It focuses on future trends and how it affects our work and thinking as marketers. Some of these provocations have since come into fruition.
More Related Content
What's hot
What's hot (20)
Similar to 2017/2018 Provocations on the Future of the Media Landscape
Similar to 2017/2018 Provocations on the Future of the Media Landscape (20)
Recently uploaded
Recently uploaded (20)
2017/2018 Provocations on the Future of the Media Landscape
- 1. The Future of The Media Landscape Jessica Joseph
- 5. 3 Big Trends Impacting the Future of Media
- 7. Why use your hands when you can use your voice? 71% of consumers think voice will be used for one or more daily tasks in 10 years’ time. Voice technology powers… … the smart home … driverless cars … computer software … and more! Source: YouGov 2017
- 8. Less time fumbling with multiple devices means attention can focus elsewhere… … But there are still only 24 hours in a day.
- 9. Over the next 5 years, our daily media and tech consumption will grow by only 18 minutes Source: Business Insider - Activate 2016
- 10. Audio & Visual will have to work harder to command attention
- 12. AR, VR and Live Streaming are breaking the fourth wall VR is about creating entirely digital worlds while AR is about enhancing reality with digital content. AR & VR allow users to submerge the senses, drowning out the rest of the world, eliminating distractions and magnifying the experience. Live streaming brings content to your device anywhere you go and allows consumers to directly interact with brands and creators alike.
- 13. Haptics technology completes the audio visual experience In plain terms, haptics is the science of applying touch (tactile) sensation and control to interaction with computer applications. When brought to a VR or AR experience, it creates a feeling of total immersion and virtual control. But it can do so much more! Source: Tech Crunch 2017
- 14. We leverage touch, sight and sound… … But what about taste and smell?
- 15. Smell & Taste tech are gaining new ground thanks to AI Source: Mixed Reality Lab
- 16. By 2025, we will have the hardware to support Artificial Intelligence as complex as the human mind
- 17. Artificial intelligence could be our sixth sense
- 18. Data as the New Currency
- 19. Share your location, share your life Time Zone Time of Day Places Visited Search history Content Viewed Personal Interests Preferred Language Gender Age Device ID Recent Purchases Current Weather
- 20. Your data keeps ads interesting, relevant and targeted
- 21. You data is what keeps digital experiences entertaining and free… … But people have little trust in how companies use their data.
- 22. So, what if your personal data wasn’t so free in the wild wild web? Blockchain is a vast, global distributed ledger or database where anything of value – money, titles, deeds, music, art, scientific discoveries, intellectual property, and even votes – can be moved and stored securely and privately.
- 23. Data marketplaces and blockchains are growing rapidly
- 24. Users will have more control over their personal data
- 25. Questions?
Editor's Notes
- THE FUTURE OF THE MEDIA LANDSCAPE Media changes everyday with new apps, platforms and ways of sharing and connecting in the digital space. With new gadgets like web linked glasses, the ever evolving tablet and improvements in smart phones, the way we consume media is constantly adapting to the newest technology. We will discuss the future of geolocation, mobile for commerce, interactive TV and maybe even come up with the next big thing.
- Raise your hand if you joined this bootcamp because there’s something in the industry that you would like to change… Yeah, we’re all here for change and driven by change The biggest takeaway I want you to get out of this weekend is to “Embrace Change” I know it sounds very cliche and you’ve definitely heard it in many different contexts but it’s a very important reminder, especially for our industry. It’s easy to avoid or fear change and get too comfortable with the here and now. There’s probably a 50% chance that a few of the things I’m going to talk to you about today will change or be affected in some way that they’ll need to change. Things are moving so fast in this industry and in this world, that you can have an idea one day and have it be negated the next day. But when you embrace change, you can move past that and onto the next thing.
- So this weekend I ask that you be in a certain state of mind:
- Our attention spans can only expand but so much in a day!
- Much of our data sharing on the web is involuntary. By simply allowing digital companies and softwares to access your location, they can know the following facts and assumptions about you.
- On the blockchain, trust is established, not by powerful intermediaries like banks, governments and technology companies, but through mass collaboration and clever code. Blockchains ensure integrity and trust between strangers. They make it difficult to cheat. Blockchain is the data structure that allows Bitcoin (BTC) and other up-and-coming cryptocurrencies such as Ether (ETH) to thrive through a combination of decentralized encryption, anonymity, immutability, and global scale.
- Insilico Medicine, Inc. and blockchain mining and management company The Bitfury Group, who want to pay people in a cryptocurrency called "LifePound" in exchange for voluntarily turning over medical data. The data will live on a blockchain, a digital log that uses every computer running the software to store unaltered information, theoretically forever. http://longenesis.com/
- This is the biggest trend of them all and is posing new challenges for marketers and companies alike. Tomorrow I’ll talk to you about the questions that are currently keeping marketers up at night in this new frontier of media.