Augmented reality (AR) is the next mass medium that enhances our view of the real world by superimposing digital images and information onto it. AR integrates computer-generated graphics with the real world in real time and allows for digitally enhanced experiences that are not fully immersive like virtual reality. Some applications of AR include entertainment, education, retail and real estate, and medical. While AR has many promising applications, it also faces limitations related to calibration, processing speed and accuracy. Its future applications could include expanding computer screens into the real environment and enhanced media experiences.

1. AUGMENTED REALITYAUGMENTED REALITY
THE 8TH MASS MEDIUMTHE 8TH MASS MEDIUM

2. The first medium that takes Experiences “The first medium that takes Experiences “Out of the BoxOut of the Box””
Augmented RealityAugmented Reality is the nextis the next
Mass MediumMass Medium

3. What is AR?What is AR?
 Digitally enhanced view of Real world.
 The process of superimposing digitally rendered images onto our real-
world surroundings, giving a sense of an illusion or virtual reality.
 AR integrates computer graphics with the user's environment.
 Augmented reality is the interaction of superimposed graphics, audio
and other sense enhancements over a real-world environment that’s
displayed in real-time.

4. OutlineOutline
 Augmented Reality(AR) Vs. Virtual Reality(VR)
 Flavours of AR
 How it works?
 Applications
 Limitations
 Future

5. AR Vs. VRAR Vs. VR
 Augmented reality is closer to
the real world. It add graphics,
sounds & smell to the natural
world, as it exists.
 Both the real and virtual world
co-exists.
 User is not cut off from the
reality.
 Virtual reality creates immersive,
computer generated
environments which replaces real
world.
 Virtual reality serves for at totally
immersive environment . The
senses are under control of the
system.
 Completely an artificial world and
cut off from real world.

6. Flavours of ARFlavours of AR
1. Marker-based Augmented reality
2. Marker less Augmented Reality
3. Position based Augmented Reality

7. Marker Based ARMarker Based AR

8. Marker Less ARMarker Less AR
 This is currently one of the best technology
for tracking
 It performs active tracking and
recognition of real environment on any type
of support without using special placed
markers.
 Allows more complex applications of
Augmented Reality.

9. Position Based ARPosition Based AR

10. How it works?How it works?
 Pick A Real World Scene
 Add your Virtual Objects in it.
 Not Virtual Reality since Environment Real.
1.Marker detection 2. Marker tracking 3.Rendering

11. ApplicationsApplications
Entertainment, Games& Toys
Retail & Real Estate
Education
Medical
Navigation
Military
Many more…..

12. EntertainmentEntertainment

13. Retail & Real EstateRetail & Real Estate

14. EducationEducation

15. LimitationsLimitations
 Scale- Calibration
 Speed- CPU speed, Processor speed
 Accuracy- For e.g., GPS is only accurate to within 30 feet (9 meters) and
doesn't work as well indoors, although improved image recognition
technology may be able to help .

16.  Expanding a PC screen to real environment. Program windows &
icons appear as virtual devices in real space & are eye or gesture
operated, by gazing or pointing.
 Enhanced media application ,like pseudo holographic virtual screens,
virtual surround cinema.
 City planning and architecture.
 Political campaigns
 Image-recognition software coupled with AR will, quite soon, allow us
to point our phones at people, even strangers, and instantly see
information from their Facebook, Twitter, Amazon, LinkedIn or other
online profiles.
Looking into Future….Looking into Future….

17. The best thing about the AR is that itThe best thing about the AR is that it
gives you the concept ofgives you the concept of
““JUST IMAGINEJUST IMAGINE“.“.

18. BibliographyBibliography
 http://www.metalliccloud.com/rob/future_thinking/
 http://www.howstuffworks.com/augmented-reality.html
 www.layar.com/augmented-reality
 mashable.com/category/augmented-reality

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20. Thank You..!Thank You..!
By: Rohit AgrawalBy: Rohit Agrawal