- DunavNET is a Serbian company established in 2006 that focuses on Internet of Things, smart cities, augmented reality, and mobile applications. It has 50 employees with expertise in these areas. - The company has experience developing augmented reality applications and platforms, as well as IoT and smart city solutions. It currently has several projects funded by the EU involving these technologies. - Augmented reality enhances the real world with computer-generated perceptual information. DunavNET's ARgenie platform allows developers to easily create augmented reality applications involving markers, images, and location without needing to write code.

1. DunavNET
Augmented Reality - Connecting
Physical and Virtual Worlds
March 2015
Dr Boris Pokrić
CTO
DunavNET, Novi Sad, Serbia

2. Boris Pokric - Short Bio
• CTO and co-founder of DunavNET last 8 years
• PhD degree in Artificial Vision Sciences
• 20+ years experience, 10 years in the UK
• Working previously for large customers such as
Motorola, Sagem, LG, Qualcomm and Samsung
• Business and product management in
DunavNET
• Managing R&D activities

3. About the Company
• Established in 2006, in Novi Sad, Serbia
– Office in Dublin, Ireland
• Number of employees: 50
– of which
• 90% with university degrees
• 20% with PhD
– average experience: 5 years
• Founder member of International IoT Forum
– www.iotforum.org
• Founding member of Alliance for IoT Innovation
– http://ioti.eu

4. DunavNET
Smart Lab active in EC co-funded FP7 and H2020
programme
Focus on Internet of Things, smart cities, Future
Internet and AR. Currently 12 running EU projects
Spin-off
Development of novel mobile and web solutions
mTicketing, Augmented reality
DNET game studio develops complex mobile games
Own titles
Consulting services to clients in Germany and UK
More than 2mill downloads

5. Main focus areas
• Smart city technology and services
– IoT
– Smart transport
– Environmental monitoring
– Cloud based solutions
• Mobile services and applications
– mTicketing and mPayment
– Augmented Reality
– Games, Serious and Fun

6. Research and Innovation
• 6 projects funded in FP7 programme
• 2 projects funded in EU CIP-PSP programme
• 4 projects in H2020
• 2 projects funded by Innovation fund of Serbia
• Main partners
– Engineering (Italy), Univ. of Surrey (UK), Mandate
International (Switzerland), Alexandra Institute (Denmark),
Univ. of Murcia (Spain), Indra (Spain), NEC, Disney
Research, ETH (Switzerland), Ericsson (Sweden),
Tehnicolor (France)
– City of Novi Sad, Informatika (Novi Sad)

7. Products
• ekoNET – environmental monitoring IoT
service, http://ekonet.solutions
• ARgenie – SaaS and PaaS for building AR
apps, http://argenie.eu
• fleetNET – fleet management solution,
http://dunavnet.eu
• iotNET – scalable and flexible IoT platform

8. Augmented Reality
• The overlay of computer-presented information on top
of the real world
• Real world in this context is as experienced by the
utilised sensor technology
• Additional content includes any media such as sound,
image, videos
• Using mobile phone or wearable AR display such as
Google Glass, Epson Glasses or Microsoft HoloLens

9. TYPES…

10. Location-based AR

11. Image marker AR

12. Markerless

13. Wearable display

14. SENSING…

15. Location marker detection
• Using GPS for location
• Using gyroscope, accelerometer and
compass
• Determine the exact location in 3D space
(translation and rotational angles), 6 degrees
of freedom
• Render AR content in relation to the 3D
location of phone

16. Image marker detection
• Much more complicated
• Requires image recognition
• Matching with large marker database
• Needs 30 fps video processing
• Often uses cloud side processing

17. SIFT Example

18. Depth sensing AR
• Using 3D cameras
• Simulating 3D
camera using mono-
lens
• Detection of 3D
environment
• Placing AR content
in relation to the
sensed environment

19. PTAM – Oxford Labs

20. Vuforia™ Smart Terrain™

21. APPLICATIONS…

22. Advertising

23. Marketing

24. Industrial

25. Scientific

26. Environment

27. Arts and architecture

28. Education

29. Medical

30. Publishing

31. Sport

32. MAKING AR APP…

33. Process - conventional

34. Process – using SaaS

35. ARgenie

36. ARgenie Creator Main Features
• Number of templates available
– ARfie (taking AR photo with AR content)
– Postcards, birthday cards…
– Treasure hunt game
– AR books, newspapers (soon)
– Product promotion (soon)
– Company promotion (soon)

37. ARgenie Creator Web Portal

38. ARgenie Viewer
• Views the presentation content
• Presentations classified into
categories (business, games, …)
• Can be:
– private – just for your friends
– public – shared with everyone
• Includes market with pricing

39. Marker triggered 2D model – content fixed on screen
not marker dependent after triggering
Researchers' Night
MarkerMarker

40. Markerless 2D model – content fixed on screen
I drink wine

41. Markerless 2D model – content fixed on screen
selection among different 2D models available
Kombank Arena Fan

42. Marker triggered 2D model – content fixed on screen
selection among different 2D models available
not marker dependent after triggering
Ariel
MarkerMarker

43. Markerless 2D model – content fixed on screen (frame)
+ Marker based 2D model - parallel position
marker dependent after triggering
Lion Group
MarkerMarker

44. Marker triggered 3D model with or without animation –
marker dependent after triggering
DunavNET AR
MarkerMarker

45. • List of products families
• Slider option
• product description
• Product selling points
• User notification to manufacturer if
the product was not found at the
selling point
• Scanning the products and AR
content displayed
AR Custom Apps for Products

46. AR Custom Apps for Conferences
• Participants’ list
• Slider option
• Participants’ bios
• Conference programme
• Scanning the accreditation and
AR content displayed
• Digital2014

47. AR Custom Apps for Wines
• List of wineries
• Wine information
• Wine selling points
• Wine ordering option
• Recognition of wine labels and
AR content displayed
• vinAR

48. ar.NET & ps.NET
If you see the sign like one of these two then scan
the image and discover Augmented Reality content!!!
ps.NET is a Serbian translation of the ar.NET
(Augmented Reality.NET)

49. www.dunavnet.eu
www.argenie.eu
Thank you!
Q&A