Google’s mobile friendly algorithm: is your website mobile-friendly?Webwing Technologies
Google will be releasing an update to its mobile-friendly algorithm on April 21. A mobile-friendly website displays correctly on smartphones, tablets, and other mobile devices by taking less time to load and being easy to read. Google provides a Mobile-Friendly Test tool to check if a website is mobile-friendly by entering the URL and clicking "Analyze". If the site passes, it is labeled as mobile-friendly in Google search results.
The document describes banner and in-app ideas that involve simulating breast and prostate cancer checks in inappropriate ways. It provides step-by-step instructions for "touching" or feeling different body parts and uses insensitive language. The ideas were aimed at raising cancer awareness but did so in an unethical manner.
1) The document provides guidance on setting up a successful cost-per-install (CPI) campaign using the Appnext platform, outlining key steps like app set-up, campaign set-up, tracking, and activation testing.
2) It recommends starting with a network campaign to target all publishers within selected regions before transitioning to direct-buy campaigns with curated publisher lists.
3) Tips are provided for optimal CPI rates, geo targeting, creative testing, integration of different tracking methods, and ensuring campaigns are properly activated before payment.
HEROsdk delivers an additional monetization stream, on top of any current revenue streams. In most cases, the resulting User Value grows by over 100% !
Skyrocket your conversions with pwa and push notifications Umair Mohammed
Increase your conversions with Web Push Notifications.
How other Ecommerce are using them and how can you skyrocket conversions through Browser/Web Push.
Wigzo Allows to implement them in 5 min.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Building a successful cpi campaign a how to guideAppnext
This document provides guidance on setting up a successful cost per install (CPI) mobile app marketing campaign using the Appnext platform. It discusses campaign milestones like app setup, campaign setup, tracking, activation testing, and payment. Campaign setup involves choosing between network-wide or direct-buy campaigns, geo targeting, setting the CPI rate, testing different creatives, and integrating tracking. Tracking installation and app usage is important for optimizing campaigns, knowing users, and only paying for valid installs. The document provides tips and recommendations at each stage to help campaigns succeed.
Google’s mobile friendly algorithm: is your website mobile-friendly?Webwing Technologies
Google will be releasing an update to its mobile-friendly algorithm on April 21. A mobile-friendly website displays correctly on smartphones, tablets, and other mobile devices by taking less time to load and being easy to read. Google provides a Mobile-Friendly Test tool to check if a website is mobile-friendly by entering the URL and clicking "Analyze". If the site passes, it is labeled as mobile-friendly in Google search results.
The document describes banner and in-app ideas that involve simulating breast and prostate cancer checks in inappropriate ways. It provides step-by-step instructions for "touching" or feeling different body parts and uses insensitive language. The ideas were aimed at raising cancer awareness but did so in an unethical manner.
1) The document provides guidance on setting up a successful cost-per-install (CPI) campaign using the Appnext platform, outlining key steps like app set-up, campaign set-up, tracking, and activation testing.
2) It recommends starting with a network campaign to target all publishers within selected regions before transitioning to direct-buy campaigns with curated publisher lists.
3) Tips are provided for optimal CPI rates, geo targeting, creative testing, integration of different tracking methods, and ensuring campaigns are properly activated before payment.
HEROsdk delivers an additional monetization stream, on top of any current revenue streams. In most cases, the resulting User Value grows by over 100% !
Skyrocket your conversions with pwa and push notifications Umair Mohammed
Increase your conversions with Web Push Notifications.
How other Ecommerce are using them and how can you skyrocket conversions through Browser/Web Push.
Wigzo Allows to implement them in 5 min.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Building a successful cpi campaign a how to guideAppnext
This document provides guidance on setting up a successful cost per install (CPI) mobile app marketing campaign using the Appnext platform. It discusses campaign milestones like app setup, campaign setup, tracking, activation testing, and payment. Campaign setup involves choosing between network-wide or direct-buy campaigns, geo targeting, setting the CPI rate, testing different creatives, and integrating tracking. Tracking installation and app usage is important for optimizing campaigns, knowing users, and only paying for valid installs. The document provides tips and recommendations at each stage to help campaigns succeed.
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
The document discusses various megatrends for websites in 2015 and beyond, focusing on six key areas: website performance, better search results, website design and usability, importance of content, engagement/calls to action, and social media integration. It provides details on each area, highlighting the importance of things like site speed, mobile responsiveness, content strategy, conversion optimization, and integrating social media to increase exposure and engage customers. The overall message is that websites must adapt to changing consumer behaviors and priorities to remain competitive online.
#feedyourapp- San Francisco Breakfast SeriesLocalytics
This document discusses predictive app marketing across the app lifecycle. It begins by noting the growth of mobile apps and importance of engaging and retaining users. It then outlines the app lifecycle stages of acquire, engage, and retain. For retain, it discusses how predictive modeling can be used to identify at-risk users and send personalized messages to reduce churn. Examples are given showing predictive modeling reducing churn by 6.6-14% compared to a control group. The document emphasizes using app data and embedded channels to take predictive actions that maximize user value throughout the lifecycle.
MAU Vegas 2016 — The State of Customer JourneysGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...Branch
They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why is virality so tough on mobile? How can we aim for virality ourselves?
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
1. The document outlines the 6 most common objections to investing in app analytics and marketing. These objections include not having a mobile strategy, not seeing revenue on mobile like web, already using a web-first solution, thinking free tools are sufficient, not knowing who to market to on mobile, and thinking broadcast messages are better than targeted marketing.
2. Each objection is addressed by explaining how app analytics can help overcome the limitation, such as providing app-specific metrics, insights into mobile users for segmentation, and capabilities for targeted messaging and testing/optimization that free and web-first tools lack.
3. Not having app analytics is argued to result in assumptions rather than data-driven decisions, stalled mobile efforts, lack
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
TV advertising is an effective way to build a brand and increase ROI on ad spend for mobile games. TV reaches a wide audience, including mainstream smartphone users. When combined with mobile user acquisition that is precisely timed to airings, TV can maximize exposure to the game and boost conversion rates. A successful TV campaign requires planning, measuring, and optimizing across the entire marketing funnel to fully realize quality downloads and ROI over time. AppLift supports mobile game marketers with TV partnerships and capabilities to integrate TV and mobile campaigns.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
Amazon has launched a new app called Spark, which allows users to follow other users and view a personalized feed of lifestyle photos and videos from their interests. Spark aims to promote product discovery through photos of items that link to the Amazon product page. It functions similarly to Instagram with a newsfeed, ability to post stories, and "Smiles" to like posts. Spark could create a new social network for shopping enthusiasts and generate more traffic and sales for Amazon over time. However, some may be wary of another social media platform that primarily focuses on consumption.
Branch<>Prolific Webinar: Building an Effective Mobile Growth StackBranch
With almost every 2 out of 3 digital media minutes spent on mobile*, it has become more pressing than ever for brands to devise an effective digital strategy to capture the mobile opportunity. However, navigating the sea of tools and services available is daunting, often times requiring cross-department collaboration and a painful process of trial-and-error to build the right mobile growth stack for your business.
We believe in the agile approach in tackling this challenge.
Prolific's Director of Strategy and Growth Al Harnisch and Branch's Chief Revenue Officer Eric Stein shares an in-depth discussion on the following topics:
-Key components of a typical Mobile Growth Stack for enterprises
-Examples of a great starting point vs a mature mobile growth stack
-The cross-channel/platform nature of the modern mobile consumer
-Best practices for mapping out your channel strategies to drive growth and engagement
-Case study of a major US retailer and their mobile growth stack
10 mistakes that can kill your growth (and how to avoid them)TheFamily
The document outlines 10 common mistakes that can hinder growth and provides tips to avoid them. These mistakes include: using the wrong AARRR metrics, not using tracking tools, failing to onboard users properly, not communicating with users, underestimating the power of email, not encouraging sharing, not spending enough time on copywriting, focusing on content creation over distribution, A/B testing on too small audiences, and thinking growth hacking is free or doesn't require resources. The document encourages the use of tools like Google Analytics, Intercom, SumoMe, and guest blogging and influencer marketing to help with growth.
HasOffers is a performance marketing platform that connects advertisers and publishers through mobile app tracking and networks globally. It provides campaign targeting and tracking across desktop, mobile web, and apps. HasOffers saw a 12% increase in click-to-install rates by passing data directly to mobile apps without redirects. The platform also offers a flexible API that large clients use to integrate custom technology. Performance marketing is a global business, and insights were shared from networks and campaigns in Asia, Europe, and the US, highlighting differences in top performing apps, devices, and user behaviors across regions. Emerging opportunities mentioned include video ads and tracking traffic between apps and mobile web.
How to integrate push notifications with Appboywavelabs
Presenting the integration of push notifications with Appboy, this Friday. Appboy is basically a third party service that enables customization and control of push notes at a minute level.
Mobile marketing orchestration often fails to engage users because it treats all users in a segment the same, missing each user's unique intent. Octo is an AI solution that addresses this by creating unique profiles for each individual user based on their behavior, and uses machine learning to analyze user data and send highly personalized, contextual notifications to maximize engagement. This helps increase retention, lifetime value and other metrics that traditional marketing struggles with.
The document outlines 3 mobile trends for 2015: 1) Platforms will integrate vertical development tools to streamline app creation. 2) User acquisition will shift from aggressive growth tactics to defensive user retention strategies. 3) Alternative user acquisition channels beyond app stores will proliferate, giving an advantage to companies experimenting with emerging channels.
This presentation is a Marketing Plan for a hypothetical App - Penny Wise.
This was created by Hinal Shah during an internship with Prof. Sameer Mathur (IIM Lucknow).
Google Analytic for Mobile ApplicationsRajith Rajan
This document provides an overview of mobile app analytics and insights. It discusses analyzing play store campaigns, optimizing user experience by understanding user flows and drop off points, identifying app crashes and exceptions, analyzing social interactions, and focusing on high value users and operating systems. Key metrics mentioned include downloads, sessions, active users, screens, exceptions, social actions, and loyalty. The goal is to understand user behavior to improve the app experience and focus efforts.
How Magento Multi-Vendor Mobile App Boosted Sales of its Users ?CedCommerce
Get to know how converting their Magento Marketplace into a Magento Multi-Vendor Mobile App helped CedCommerce Marketplace User see a boost in their sales... Continue Reading.. http://bit.ly/2ezljE8
The document discusses mobile apps and the app market. It notes that in 2010 there were over 6 billion app downloads and that downloads are estimated to reach 50 billion by 2012. It also discusses GetJar, the world's second largest app store, which sees 80 million downloads per month. The document then examines strategies for using apps versus mobile web and discusses how companies like Facebook and Associated Press have leveraged the "App it!" tool to successfully promote their mobile offerings across different device platforms.
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
The document discusses various megatrends for websites in 2015 and beyond, focusing on six key areas: website performance, better search results, website design and usability, importance of content, engagement/calls to action, and social media integration. It provides details on each area, highlighting the importance of things like site speed, mobile responsiveness, content strategy, conversion optimization, and integrating social media to increase exposure and engage customers. The overall message is that websites must adapt to changing consumer behaviors and priorities to remain competitive online.
#feedyourapp- San Francisco Breakfast SeriesLocalytics
This document discusses predictive app marketing across the app lifecycle. It begins by noting the growth of mobile apps and importance of engaging and retaining users. It then outlines the app lifecycle stages of acquire, engage, and retain. For retain, it discusses how predictive modeling can be used to identify at-risk users and send personalized messages to reduce churn. Examples are given showing predictive modeling reducing churn by 6.6-14% compared to a control group. The document emphasizes using app data and embedded channels to take predictive actions that maximize user value throughout the lifecycle.
MAU Vegas 2016 — The State of Customer JourneysGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...Branch
They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why is virality so tough on mobile? How can we aim for virality ourselves?
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
1. The document outlines the 6 most common objections to investing in app analytics and marketing. These objections include not having a mobile strategy, not seeing revenue on mobile like web, already using a web-first solution, thinking free tools are sufficient, not knowing who to market to on mobile, and thinking broadcast messages are better than targeted marketing.
2. Each objection is addressed by explaining how app analytics can help overcome the limitation, such as providing app-specific metrics, insights into mobile users for segmentation, and capabilities for targeted messaging and testing/optimization that free and web-first tools lack.
3. Not having app analytics is argued to result in assumptions rather than data-driven decisions, stalled mobile efforts, lack
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
TV advertising is an effective way to build a brand and increase ROI on ad spend for mobile games. TV reaches a wide audience, including mainstream smartphone users. When combined with mobile user acquisition that is precisely timed to airings, TV can maximize exposure to the game and boost conversion rates. A successful TV campaign requires planning, measuring, and optimizing across the entire marketing funnel to fully realize quality downloads and ROI over time. AppLift supports mobile game marketers with TV partnerships and capabilities to integrate TV and mobile campaigns.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
Amazon has launched a new app called Spark, which allows users to follow other users and view a personalized feed of lifestyle photos and videos from their interests. Spark aims to promote product discovery through photos of items that link to the Amazon product page. It functions similarly to Instagram with a newsfeed, ability to post stories, and "Smiles" to like posts. Spark could create a new social network for shopping enthusiasts and generate more traffic and sales for Amazon over time. However, some may be wary of another social media platform that primarily focuses on consumption.
Branch<>Prolific Webinar: Building an Effective Mobile Growth StackBranch
With almost every 2 out of 3 digital media minutes spent on mobile*, it has become more pressing than ever for brands to devise an effective digital strategy to capture the mobile opportunity. However, navigating the sea of tools and services available is daunting, often times requiring cross-department collaboration and a painful process of trial-and-error to build the right mobile growth stack for your business.
We believe in the agile approach in tackling this challenge.
Prolific's Director of Strategy and Growth Al Harnisch and Branch's Chief Revenue Officer Eric Stein shares an in-depth discussion on the following topics:
-Key components of a typical Mobile Growth Stack for enterprises
-Examples of a great starting point vs a mature mobile growth stack
-The cross-channel/platform nature of the modern mobile consumer
-Best practices for mapping out your channel strategies to drive growth and engagement
-Case study of a major US retailer and their mobile growth stack
10 mistakes that can kill your growth (and how to avoid them)TheFamily
The document outlines 10 common mistakes that can hinder growth and provides tips to avoid them. These mistakes include: using the wrong AARRR metrics, not using tracking tools, failing to onboard users properly, not communicating with users, underestimating the power of email, not encouraging sharing, not spending enough time on copywriting, focusing on content creation over distribution, A/B testing on too small audiences, and thinking growth hacking is free or doesn't require resources. The document encourages the use of tools like Google Analytics, Intercom, SumoMe, and guest blogging and influencer marketing to help with growth.
HasOffers is a performance marketing platform that connects advertisers and publishers through mobile app tracking and networks globally. It provides campaign targeting and tracking across desktop, mobile web, and apps. HasOffers saw a 12% increase in click-to-install rates by passing data directly to mobile apps without redirects. The platform also offers a flexible API that large clients use to integrate custom technology. Performance marketing is a global business, and insights were shared from networks and campaigns in Asia, Europe, and the US, highlighting differences in top performing apps, devices, and user behaviors across regions. Emerging opportunities mentioned include video ads and tracking traffic between apps and mobile web.
How to integrate push notifications with Appboywavelabs
Presenting the integration of push notifications with Appboy, this Friday. Appboy is basically a third party service that enables customization and control of push notes at a minute level.
Mobile marketing orchestration often fails to engage users because it treats all users in a segment the same, missing each user's unique intent. Octo is an AI solution that addresses this by creating unique profiles for each individual user based on their behavior, and uses machine learning to analyze user data and send highly personalized, contextual notifications to maximize engagement. This helps increase retention, lifetime value and other metrics that traditional marketing struggles with.
The document outlines 3 mobile trends for 2015: 1) Platforms will integrate vertical development tools to streamline app creation. 2) User acquisition will shift from aggressive growth tactics to defensive user retention strategies. 3) Alternative user acquisition channels beyond app stores will proliferate, giving an advantage to companies experimenting with emerging channels.
This presentation is a Marketing Plan for a hypothetical App - Penny Wise.
This was created by Hinal Shah during an internship with Prof. Sameer Mathur (IIM Lucknow).
Google Analytic for Mobile ApplicationsRajith Rajan
This document provides an overview of mobile app analytics and insights. It discusses analyzing play store campaigns, optimizing user experience by understanding user flows and drop off points, identifying app crashes and exceptions, analyzing social interactions, and focusing on high value users and operating systems. Key metrics mentioned include downloads, sessions, active users, screens, exceptions, social actions, and loyalty. The goal is to understand user behavior to improve the app experience and focus efforts.
How Magento Multi-Vendor Mobile App Boosted Sales of its Users ?CedCommerce
Get to know how converting their Magento Marketplace into a Magento Multi-Vendor Mobile App helped CedCommerce Marketplace User see a boost in their sales... Continue Reading.. http://bit.ly/2ezljE8
The document discusses mobile apps and the app market. It notes that in 2010 there were over 6 billion app downloads and that downloads are estimated to reach 50 billion by 2012. It also discusses GetJar, the world's second largest app store, which sees 80 million downloads per month. The document then examines strategies for using apps versus mobile web and discusses how companies like Facebook and Associated Press have leveraged the "App it!" tool to successfully promote their mobile offerings across different device platforms.
The document discusses digital trends in the luxury industry. It finds that digital influences 20% of luxury sales, with over 45% of purchases influenced by digital. Most visits are from smartphones and tablets. Younger consumers aged 18-24 are the second largest demographic visiting luxury sites. The document outlines best practices for omni-channel marketing, mobile strategies like geo-location apps, and social media strategies like user generated content and social commerce.
ProgrammatiCon 2017 - The Future of Facebook Ads - Peter Podolinsky, ROI Huntere-dialog GmbH
This document discusses trends in Facebook advertising, including the rise of mobile and video. It notes that most video views are now on smartphones, and video is becoming the dominant format for mobile ads. The document also discusses measuring offline conversions from Facebook ads, including attributing offline purchases to ad clicks and views. It provides an example of using a marketing partner called ROI Hunter to connect offline transaction data to Facebook to optimize ad campaigns and measure true ROI, including a case study of a retailer that saw a 26x ROI using this approach.
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid GrowtheMarketer
Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.
This document summarizes a smartphone marketing solution that consists of building a native mobile app for iPhone and Android and providing a content management system (CMS). The solution allows businesses to drive engagement through location-based messaging, push notifications, user-generated content, and analytics. The CMS enables easy management of app content and real-time messaging to users based on their location through features like geofencing and iBeacons.
This document summarizes a smartphone marketing solution that consists of building a native mobile app for iPhone and Android and providing a content management system (CMS). The solution allows businesses to drive engagement through features like push notifications, geofencing, user generated content, and a live customer map. The CMS enables easy management of app content and analytics without technical skills.
This document summarizes a smartphone marketing solution that consists of building a native mobile app for iPhone and Android and providing a content management system (CMS). The solution allows businesses to drive engagement through location-based messaging, push notifications, user-generated content, and analytics. The CMS enables easy management of app content and real-time messaging to users based on their location.
This document summarizes a smartphone marketing solution that consists of building a native mobile app for iPhone and Android and providing a content management system (CMS). The solution allows businesses to drive engagement through features like push notifications, geofencing, user generated content, and a live customer map. The CMS enables easy management of app content and analytics without technical skills.
7 Mobile App Marketing Campaigns for Retail SuccessJustina Perro
Localytics' CMO Josh Todd and Head Of Content Justina Perro walk through industry insights and real-life examples of solid mobile app marketing campaigns for retail brands.
App developers are increasingly spending more on advertising, moving away from CPM and CPC models towards cost-per-install (CPI) models. CPI is believed to be more cost-effective with better lead quality. However, incentivized CPI leads to poor lead quality and retention as users download apps for rewards rather than interest. The document recommends using non-incentivized CPI to acquire interested users and discusses how to properly implement mobile app postback tracking.
This document discusses strategies for growing and engaging users on Facebook apps. It outlines 11 key distribution options on Facebook like feeds, notifications, requests, and ads. It emphasizes that Facebook products rely on viral distribution amplified by these channels. It also stresses the importance of measuring user behavior to identify hindrances and continually improve growth and engagement over time through testing and creativity.
This document discusses opportunities for mobile advertising in Vietnam. It notes that Vietnam has over 12 million smartphone/tablet users and mobile searches have increased 500% in recent years. Most Vietnamese mobile users search for information, products, and reviews on their phones. The top industries attracting mobile attention are games, ecommerce, and shopping. However, mobile ad revenue in Vietnam is currently dominated by OTT players like Zalo and Line due to their large user bases. The document provides recommendations for running successful mobile ad campaigns in Vietnam through developing high quality mobile apps and websites and partnering with local mobile ad networks and agencies.
The mobile browser extension allows users to earn cash back and apply coupons when shopping on partner websites from their mobile browser. It monitors browser URLs and displays buttons to activate cash back or automatically apply available coupons. Notifications then confirm cash back activation or coupon application for the shopping session. The extension aims to increase user retention and purchases by reminding users of cash back and coupons when they are off-site. It is compatible with both Android and iOS browsers using technologies like Kotlin, Swift, and various SDKs and libraries.
The document discusses the growing app industry and challenges of app marketing across different platforms and devices. It introduces App It!, a service from GetJar that allows developers to provide a single link for users to download an app or access a mobile site, regardless of their device. Several examples are given of companies that saw a significant increase in downloads and clicks by promoting their App It! link in emails, on websites and through Twitter.
Spare Change is a micropayments system designed for social networks. Launched in 2008, Spare Change has securely processed over 1,000,000 transactions for hundreds of thousands of users.
This document provides guidance on increasing adoption of event mobile apps. It emphasizes that adoption drives monetization and success. The foundational steps for success are to focus on serving attendees by providing an app that meets their wants and needs such as accessing session content and contacts. It also stresses the importance of having a mobile app rollout and marketing plan to drive downloads through relevant notifications and content. Metrics and attendee satisfaction are critical to developing sponsorship opportunities and pricing. Overall, the document advocates for strategies to increase attendee value, engagement, and adoption as the key to success for event mobile apps.
Amplify Your Push Notification DeliveryMoEngage Inc.
Are you able to gauge Push Delivery Campaign success correctly? What are the factors affecting your Push campaigns? Is there a way to achieve higher delivery rate with all mobile devices?
Get all the answers for Push Notification Campaigns in this insightful presentation including industrywide research statistics.
To Amplify Push delivery for your brand click here https://bit.ly/2BDNWjZ
Users are reaching for mobile devices numerous times every day specifically to use mobile apps. The power and
freedom of connected mobile computing continues to raise expectations but users have little patience for problematic
apps. Mobile device users heavily rely on peer reviews and star ratings to help them choose their apps. Once a
mobile app is installed, that app is judged for its speed, responsiveness and stability which define the user experience
and overall satisfaction. Yet this study finds that users are experiencing app issues regularly. Critically, this report
reveals that apps that exhibit issues are quickly abandoned after just a couple of occurrences.
For a company who creates mobile apps, while good performance can lead to satisfied user and app downloads,
poor performance will result in quick app abandonment. The findings indicate that the key to loyal customers from
mobile apps is directly related to the mobile app performance, stability and resource consumption. Metrics defining
the mobile app user experience must be measured from the customer’s perspective and ensure it meets or exceeds
expectations at all times. The consequence of failing to meet user expectations is not only app abandonment – it also
leads to a tarnished brand with lost revenue opportunities from both current and future users.
Similar to Augmented Reality Data: The Webcam Social Shopper (20)
The document summarizes the history and capabilities of Zugara, a company that developed an augmented reality shopping tool called the Webcam Social Shopper. Some key points:
- Zugara was founded in 2001 and initially focused on web development, later pivoting to develop AR prototypes like the Webcam Social Shopper in 2009-2010.
- The Webcam Social Shopper allows online shoppers to try on virtual clothing using their webcam, aiming to replicate the in-store shopping experience online.
- After winning awards and pilots with companies like Tobi.com, the tool officially launched on the site Banana Flame in July 2011.
- Analysts and journalists see potential for the
IHAF- Blurring the Lines with Augmented RealityZugara
Zugara develops augmented reality software and applications. They were founded in 2001 and are located in Los Angeles. Some of their products include ZugMO for motion capture, Webcam Social Shopper for augmented reality e-commerce, and ZugSTAR for streaming augmented reality video conferencing. Zugara has worked with many brands across various industries to implement augmented reality solutions. Their presentation discusses the current and future potential of augmented reality, especially as it relates to online, kiosk, mobile, and video conferencing applications.
Netexplorateur - The Future of Communication + Augmented Reality 8 hours ago Zugara
Zugara develops augmented reality software and applications. Their products include Webcam Social Shopper for augmented reality shopping, ZugMO for motion capture, ZugSTAR for streaming augmented reality video conferencing, and ZugMUG for facial tracking. They have worked with many brands across various industries. ZugSTAR allows people in different locations to have shared augmented reality experiences and interact with each other's content in real time.
Commoditization to Automation: WTF Do We Do?Zugara
Zugara is an interactive marketing agency that specializes in emerging technologies like augmented reality, interactive TV app development, and targeting Gen X and Y audiences. They have developed several augmented reality products and founded in 2001 with headquarters in Los Angeles and New York. They see commoditization as a threat as more companies claim to offer "digital" or "interactive" services. To avoid this, they have developed their own augmented reality technologies to provide a more personalized shopping experience online by allowing users to virtually try on clothes using augmented reality.
Augmented Reality: From Marketing Buzzword To A Better Consumer ExperienceZugara
The document discusses augmented reality technologies created by Zugara including ZugMO, ZugSTAR, and ZugMUG. ZugMO allows motion control via webcam, ZugSTAR enables shared AR experiences in video conferencing, and ZugMUG uses facial tracking for markerless AR. The document promotes these technologies and provides statistics on growing webcam, video conferencing, and mobile AR markets.
Augmented Reality: From Marketing Buzzword to Better Consumer ExperienceZugara
The document discusses augmented reality (AR) technologies created by Zugara to enhance online and mobile experiences. It introduces several of Zugara's AR solutions including ZugMO for motion capture interface, ZugSTAR for collaborative AR video conferencing, and ZugMUG for facial tracking. The document also provides statistics on growing AR markets and adoption of technologies like webcams that enable AR experiences.
Changing The Future: Emerging Technologies That Will Blow Customers AwayZugara
This is a presentation Zugara CEO, Matthew Szymczyk, gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the ’experience’ hasn’t changed, and how augmented reality will change how we shop online.
This is a presentation for FashionCamp LA on Sunday, June 13th. Zugara spoke to useful executions of Augmented Reality along with how AR is currently being used in Fashion.
Building Business Models Around E-Commerce and Augmented RealityZugara
This was a presentation Zugara CEO Matthew Szymczyk gave at ARE (Augmented Reality Event) on June 2, 2010 on building business models around e-commerce and augmented reality.
Zugara SIME 2009 Stockholm Presentation - Augmented RealityZugara
This is a presentation I gave at SIME Technology Conference in Stockholm in 2009. Presentation covers Augmented Reality examples and demos. Due to time, I was not able to go over stats, but they are included in the presentation.
IAB Poland Presentation from Zugara on Augmented Reality. Though most of the presentation involved on-hand demo's of AR, there are slides with statistics pertaining to AR and webcams.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
1. Augmented Reality Data: The Webcam Social Shopper Zugara Inc. Los Angeles, CA [email_address] www.zugara.com www.webcamsocialshopper.com
2. Executive Summary In late Summer (2011) our ecommerce augmented reality software The Webcam Social Shopper (WSS) was integrated into Banana Flame’s site. This deck details the data we’ve been seeing since launch, including: USAGE: Over 40% of shoppers click on the call to action on product detail pages, and that number is trending upwards. ENGAGEMENT: Nearly 80% of the people that are presented with the motion capture interface, use it. ROI: 50% more shoppers have been clicking on the “Add To Cart” button since WSS was integrated.
6. A High Percentage Of People Have Webcams, And Use WSS STEP 1 SYNPOSIS: After being prompted to allow Flash to access their webcam and being presented with an instructions page, the shopper then steps back and WSS uses facial tracking to overlay the apparel item in front of them (“Step 1”). 85% of shoppers that originally clicked on the call to action allow Flash to access their webcam and proceed to Step 1.
7. Nearly 4 in 5 WSS Users Use The Motion Capture Interface STEP 2 SYNOPSIS: The shopper is now able to use motion to move and scale the apparel item (“Step 2”). 67% of shoppers that clicked on the call to action on the product detail page ultimately use the motion capture interface to proceed from Step 1 to Step 2. 79% of the shoppers that made it to Step 1 use the motion capture interface to proceed to Step 2.
8. Most Shoppers Choose To Go Deep Into The WSS Process STEP 3 SYNOPSIS: The shopper can use motion to browse various colors of the apparel item or take a photo (to share with friends) (“Step 3”). 59% of shoppers that clicked on the call to action on the product detail page ultimately proceed to Step 3. 69% of shoppers that made it to Step 1 ultimately use the motion capture interface to proceed to Step 3. 56% of shoppers that that made it to Step 1 ultimately use the motion capture interface to take a photo.
9. At Each Individual Step In The Process, Engagement Is High 42% Click On The Call To Action Step 1 – Step Back: Step 2 – Adjust Garment: Step 3 – Colors & Photos: Product Detail: Flash Access: 85% Allow Flash Access 79% Use Motion To Proceed To Step 2 88% Use Motion To Proceed To Step 3 81% Take A Photo WSS Usage Funnel Percentages Pertain Only To The Visitors For That Specific Element Of The Funnel
11. Banana Flame Is Seeing A Substantial Lift In Conversion Rates Banana Flame has seen a 50% increase in conversion on the “Add To Cart” button since the launch of WSS.
12. As Well As Sales That Are Directly Attributable To WSS - Elizabeth Cardy, 22 Banana Flame Shopper