The mobile browser extension allows users to earn cash back and apply coupons when shopping on partner websites from their mobile browser. It monitors browser URLs and displays buttons to activate cash back or automatically apply available coupons. Notifications then confirm cash back activation or coupon application for the shopping session. The extension aims to increase user retention and purchases by reminding users of cash back and coupons when they are off-site. It is compatible with both Android and iOS browsers using technologies like Kotlin, Swift, and various SDKs and libraries.

1. ★ Mobile browsers extension overview
★ Benefits
★ Cash back reminder option
★ Coupons Auto Applier option
★ Price comparison option (coming soon)
★ Available browsers and stack of technologies
Content
Extensions for mobile browsers
description and functionality

2. What is the key idea behind it? Exclude scenarios where you lose users right now.
Problematic scenarios:
● User’s shopping trip started within search engines
● User’s shopping trip started within social media
● User’s shopping trip started within ads or newsletters
● User’s shopping trip started within the competitor’s website
Solution:
The mobile browser extension will help to return the user when the shopping trip was not started from
your mobile applications. We add the library to the mobile applications that allows to interact with the
user within the mobile browser.
Solution influence on the following KPI:
1. Increase Retention rate
2. Increase user’s LTV
3. Increase average order value
4. Increase the number of additional purchases per user
5. Increase GMV
6. Minimize order cost
7. Improve marketing campaign
Mobile browser extension overview

3. In order for us to provide you exact numbers based on your case we need
to understand the source data.
Data and Metrics
Real-life case from 2019:
Retention rate on the cash back platform initially was 17%.
After 6 months since the launch of mobile applications with browser
extensions , we've reached 150k installs and 53% of the retention rate on
mobile traffic.
That allowed to increase the overall retention rate by 27%.
The number of additional purchases per user became 3 in six months and cost
per order decreased by 42%.

4. Benefits
SAVED MONEY
SAVED TIME
ONLY RELEVANT
OFFERS
GREAT PURCHASING
EXPERIENCE
Retention rate increased
User’s LTV increased
Average order value
increased
The number of additional
purchases per user increased
GMV increased
Order cost decreased
Satisfied user Regular customer
No extra budget is required to attract
extension users to make additional
purchases.

5. Cash back reminder
option
Android user flow
The user goes to the partner’s store
website within a mobile browser.
When you tap on the small button, a
popup menu appears with a cash back
activation button.
The library monitors the URL of the partner store and adds a small
button to the screen. The button has animation: your brand logo
changes with the percentage of available cash back.

6. Cash back reminder
option
Android user flow
After cash back is successfully activated, we show a confirmation
notification, which automatically closes and goes into the state of a
small button. The small button also disappears by timeout, or if the
user has tapped it to the side.
We have added the cookie checker functionality to notify the user in
case the cash back has been lost or rewritten by a third-party service.
This notification contains a cash back re-activation button.

7. Cash back reminder
option
iOS user flow
iOS does not show cash back notifications
automatically. To activate cash back, the
user needs to tap on the sharing button.
After that, we show a screen - confirmation
of the successful cash back activation.
Further, this screen will be closed by a
timeout or by tapping on the cross.
Next, the user needs to tap on your brand
name within the iOS popup menu.

8. Coupons Auto Applier option
Android user flow
The user goes to the partner’s store
cart page within a mobile browser.
When you tap on the small button, a
popup menu appears with a coupons auto
apply button.
The library monitors the URL of the partner store and adds a small
button to the screen. The button has animation: your brand logo
changes with the amount of available coupons.

9. Coupons Auto Applier option
Android user flow
After the coupon is successfully applied, we show a confirmation
notification with the coupon code and the amount of money saved,
which automatically closes and goes into the state of a small button.
The small button also disappears by timeout, or if the user tapped it
to the side.

10. Coupons Auto Applier option
iOS user flow
iOS does not show coupons
notifications automatically. To apply
available coupons, the user needs to
tap on the sharing button.
Then we will show a screen - confirmation
with the successfully applied coupon code
and the amount of saved money. Further,
this screen will be closed by a timeout or
by tapping on the cross.
Next, the user needs to tap
on your brand name within
the iOS popup menu.
Next, we will show a screen
with a coupons auto apply
button.

11. Available browsers and stack of technologies
Android browsers:
● Chrome
● Opera
● Samsung browser
iOS browser:
● Safari
Android technologies:
● Kotlin
● Kodein
● Kotlin coroutines
● Retrofit
● Google JSON parsing
● Google View Model
● Glide
● Facebook SDK
● Firebase
Safari technologies:
● SWIFT
● Swinject
● PromiseKit
● Alamofire
● Realm
● ObjectMapper
● Kingfisher
● Facebook SDK
● Firebase
Cash back reminder and CAA options
can be integrated into your current
mobile applications.