Are you able to gauge Push Delivery Campaign success correctly? What are the factors affecting your Push campaigns? Is there a way to achieve higher delivery rate with all mobile devices? Get all the answers for Push Notification Campaigns in this insightful presentation including industrywide research statistics. To Amplify Push delivery for your brand click here https://bit.ly/2BDNWjZ

1. Amplify Your Push
Notification Delivery
Understand how to do it the right way!

2. Raviteja Dodda
CEO, MoEngage Inc.
Nalin Goel
V.P Product, MoEngage Inc.

3. About MoEngage
MoEngage is an Intelligent Marketing Cloud, built for the Mobile-first world.
Push In-app NATIV
Email
Web PushConnectors
SMS

4. About MoEngage
We work with leading consumer businesses across the world, helping them drive Customer
Retention and LTV.

5. Agenda
• What are push notifications and why are they used?
• Understanding the push notification delivery mechanism
• Delivery Rate & Factors that impact your notification delivery?
• Push Amplification by MoEngage - Take your push delivery to the next level
• Q & A

6. What are push notifications?
Push notifications are popup-like messages that appear on a
user’s mobile device, sent by mobile apps to their installed
users.
Only the users who have your app installed on their device can
receive push notifications - even if the app is not open.
Users opt-in to receive push notifications.
On Android the opt-in is enabled when the user installs the app.
On iOS, users opt-in after seeing an opt-in prompt when they
open the app

7. Why are they used?
Push notifications can be used to meet a variety of
engagement needs on your app. Here are some
use-cases, where Push notifications can be used to
drive better engagement and conversions.

8. Content / Offers Communication Transactional Alerts

9. Cart / Browse Abandonment Geo-targeted Notifications

10. Up to 20%
App opens are influenced by push notifications.
Up to 45%
CTR observed for push notification campaigns.
Up to 15%
E-commerce conversions are driven by notifications.
Up to 4X
Engagement for push notifications that are personalized,
when compared to general/ batch push notifications.
*MoEngage analysis

11. Understanding the push notification delivery

12. Understanding the push notification delivery
Message creation
The app marketer creates the message manually through a message
composer interface. The interface is usually provided by the Marketing
platform like MoEngage.
Segmentation
The app marketer specifies/ defines the audience to whom the push
notification is intended e.g. 7-Days Inactive users
Timing
The app marketer defines whether the push notification is to be sent
immediately or at a scheduled time in future.

13. Understanding the push notification delivery

14. Delivery Rate (Android) – How is it measured
Impressions
Impressions is the count for number of user
devices that have received the notification sent
by the marketer.
Successfully Sent
Successfully sent is the count for number of
push notifications that are accepted by
GCM/APNS
Impressions
Successfully Sent

15. Delivery Rates – For All User Campaigns
1 From our analysis across clients from
different business verticals
(Retail/Media Entertainment/Travel
etc.) and geography (India & SEA),
we found that delivery rates for All
User Campaigns range between 14%
to 48%.
0%
5%
10%
15%
20%
25%
30%
10 - 15 15 - 20 20 - 25 30 - 35 35 - 40 40 - 45 45 - 50
Notification Delivery Rate Range for All User Campaigns
Delivery Rates:
MEAN: 33%
Q1: 31%
MEDIAN (Q2): 34%
Q3: 42%
In %age
%ageofclients

16. Delivery rate by User’s last activity
1
User was Last active
80%
65%
58%
51%
46%
39%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
in last 1 day in last 1 week b/w last 1-2 weeks b/w last 2-3 weeksb/w last 3-4 weeks b/w 4-8 weeks before 8 weeks
NotificationDeliveryRate

17. Understanding the push notification delivery
Device Connection State
GCM/ APNS checks if the user device is connected to a
network.
Last App Activity
GCM/FCM doesn’t invalidate the tokens of some users who
weren’t active, and have uninstalled the app.

18. 1
Delivery Rates for Top Five Device Manufacturers
55%
21%
12%
51%
51%
0% 20% 40% 60% 80% 100% 120%

19. Delivery Rates for other popular device manufacturers
1
36%
20%
16%
20%
36%
0% 20% 40% 60% 80% 100% 120%

20. Delivery Rate by Device Manufacturer & Last Activity
1
0%
10%
20%
30%
40%
50%
60%
70%
80%
in last 1 week b/w last 1-2
weeks
b/w last 2-3
weeks
b/w last 3-4
weeks
b/w last 4-5
weeks
b/w last 5-6
weeks
Motorola
Samsung
Xiaomi
Lenovo
Asus
Vivo
Oppo

21. Delivery Rate across Android OS Versions
1
11%
16%
19%
29%
48%
44%
0% 10% 20% 30% 40% 50% 60%
Jelly Bean
Kitkat
Lollipop
Marshmallow
Nougat
Oreo
Notification Delivery Rate
Android N has the highest delivery
rate.
Oreo is experiencing low delivery rates
due to
- Higher battery optimization by OS.
- Introduction of notification channels.

22. Delivery Rates for All User Campaigns by Device Network
1
39%
35%
26%
13%
46%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Wifi 4G 3G 2G Unknown
Delivery Rates - Device Network
Wifi
33%
4G
29%
3G
13%
2G
2%
Unknown
23%
Network Share

23. Factors that impact Delivery Rates
Device Model
OEM factors determine the devices’ connectivity to GCM/ Network. We have observed
that certain Device Manufacturers like OPPO, VIVO and OnePlus that use Custom OS
have built tighter battery optimizations which in turn cut-off GCM/FCM notification
delivery service resulting in no delivery of notifications to those devices.
Device OS
Device OS version also controls the parameters like the app running in the background,
new support like notification channels that in turn impacts push delivery.
Device Network
Device Network also has great impact in ensuring that your notification is delivered and
on the right time.

24. Delivery Rate by Campaign Time to Live (TTL)
1
38%
35%
33% 33%
31%
21%
24%
27%
30%
33%
36%
39%
(> 24 hrs) (18-24 hrs) (12-18 hrs) (7-12 hrs) (1-6 hrs)
FCM/GCM may fail to immediately
deliver the notification if the device is
OFF or not connected to internet.
Higher TTL provides larger duration
and hence more attempts to deliver
the undelivered notification.

25. Factors that impact Delivery Rate
Message’s Time To Live (TTL)
Higher message TTL allows GCM/FCM to try more times & for a longer
duration, during which chances of user coming to network and receiving
the notifications increase. Higher the TTL, better the reach and delivery
rates.
Campaign Send Time
Campaigns sent at right time allow us to maximize the reach. At best time,
there are high chances that most of your users are connected to Internet
and may even have recently used your app.

26. Market share of Device Manufacturers
1
Samsung
29%
Xiaomi
25%
VIVO
10%
OPPO
10%
Motorola
7%
LENOVO
7%
Micromax
5%
OnePlus
3%
HUAWEI
2%
GIONEE
2%
Samsung
30%
Xiaomi
26%
OPPO
22%
VIVO
7%
ASUS
6%
LENOVO
3%
Sony
2%
HUAWEI
2%
ADVAN
1%
LGE
1%
Device share in India Device share in SEA
Higher share of
OPPO & VIVO
probably explains
why delivery rate
for SEA is lower
than India

27. Delivery Rates (All User Campaigns) – India vs SEA
1
Delivery Rates in India and SEA differ by around 3% (~10% relative)
38% 35%
Delivery Rate Delivery Rate

28. Delivery Rates across business verticals
Delivery rates vary greatly with
business verticals.
It is primarily because businesses
have different use cases around
user’s Recency & Frequency.
DeliveryRate

29. Summary – key factors influencing delivery rates
Last App Activity
GCM/FCM doesn’t invalidate the tokens of some users who
weren’t active, and have uninstalled the app.
Device Manufacturers
Certain Device Manufacturers like OPPO, VIVO and OnePlus that use
Custom OS have built tighter battery optimizations

30. Push Amplification
Increase push notification delivery by up to 20%
with MoEngage

31. Industry-first Solution for Push Notification Delivery Issues
When a notification delivery fails, MoEngage Push Amplification acts as a fallback
to GCM, and delivers notifications to the device.

33. Increase in push notification delivery by device OEM
Up to 20%
Aggregate
improvement in Push
Delivery
Push Amplification Results
South Asia’s largest hotel chain.

34. Increase in push notification delivery by device OEM
Up to12%
Aggregate
improvement in Push
Delivery
Push Amplification Results
Leading over-the-top Video Service provider in emerging markets.

35. Questions?
Write to us at hello@moengage.com, if you would like to speak
to our Mobile Engagement Specialist!