1. The document outlines the 6 most common objections to investing in app analytics and marketing. These objections include not having a mobile strategy, not seeing revenue on mobile like web, already using a web-first solution, thinking free tools are sufficient, not knowing who to market to on mobile, and thinking broadcast messages are better than targeted marketing.
2. Each objection is addressed by explaining how app analytics can help overcome the limitation, such as providing app-specific metrics, insights into mobile users for segmentation, and capabilities for targeted messaging and testing/optimization that free and web-first tools lack.
3. Not having app analytics is argued to result in assumptions rather than data-driven decisions, stalled mobile efforts, lack
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Here, we review the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
Localytics Feed Your App Breakfast- SeattleLocalytics
How to prevent the engagement channels that apps provide, including push and in- app messaging, from sharing the same fate as email. Push and in-app messages provide a chance to build a relationship with a customer, and every message should be considered not as an individual campaign but as one of many interactions with your customer.
Truepush, the world's most affordable push notification service for web and mobile, was launched in 2019 with a motto to provide a free customer engagement platform like push notifications. With a short span of 18 months, the brand is successfully serving over 30,000+ marketers/ developers and is growing big and strong in the SaaS marketplace.
How To Overcome The Mobile Engagement Crisis Webinar Localytics
Localytics CMO Josh Todd talks about overcoming mobile engagement through powerful, personalized app messaging. Learn best practices around mobile marketing.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Here, we review the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
Localytics Feed Your App Breakfast- SeattleLocalytics
How to prevent the engagement channels that apps provide, including push and in- app messaging, from sharing the same fate as email. Push and in-app messages provide a chance to build a relationship with a customer, and every message should be considered not as an individual campaign but as one of many interactions with your customer.
Truepush, the world's most affordable push notification service for web and mobile, was launched in 2019 with a motto to provide a free customer engagement platform like push notifications. With a short span of 18 months, the brand is successfully serving over 30,000+ marketers/ developers and is growing big and strong in the SaaS marketplace.
How To Overcome The Mobile Engagement Crisis Webinar Localytics
Localytics CMO Josh Todd talks about overcoming mobile engagement through powerful, personalized app messaging. Learn best practices around mobile marketing.
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’tsBranch
From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies. Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation.
8 Ways to Personalize Your App (in Under 30 Minutes)Localytics
Personalization is the future of mobile. If your app doesn't offer a personalized user experience, you're at high risk of user churn. Here we showcase actionable, real-life app examples on how you can make quick optimizations to improve your app's personalization, leading to stronger user engagement and retention.
Branch<>Prolific Webinar: Building an Effective Mobile Growth StackBranch
With almost every 2 out of 3 digital media minutes spent on mobile*, it has become more pressing than ever for brands to devise an effective digital strategy to capture the mobile opportunity. However, navigating the sea of tools and services available is daunting, often times requiring cross-department collaboration and a painful process of trial-and-error to build the right mobile growth stack for your business.
We believe in the agile approach in tackling this challenge.
Prolific's Director of Strategy and Growth Al Harnisch and Branch's Chief Revenue Officer Eric Stein shares an in-depth discussion on the following topics:
-Key components of a typical Mobile Growth Stack for enterprises
-Examples of a great starting point vs a mature mobile growth stack
-The cross-channel/platform nature of the modern mobile consumer
-Best practices for mapping out your channel strategies to drive growth and engagement
-Case study of a major US retailer and their mobile growth stack
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...Branch
With U.S. consumers spending an avg. of 90 hours on their smartphones every month*, mobile devices have certainly become the focal point for all types of consumer engagements. According to Forrester*, 53% of enterprises using mobile to transform their customer experience have already realized significant positive financial gains.*
However, the cross-platform and cross-channel nature of the modern consumer journey also creates big headaches for brands: Where to start to enhance that journey and what data to dig into for optimization?
Join Tae Kim, Director of Partner Growth from Branch, and Richard Sgro, Director of Solutions from mParticle for an in-depth discussion on:
-Top considerations in building a successful all-around mobile journey
-User experiences that drive conversions for B2C enterprises on mobile
-The essential data layer to understand the consumer journey
-Case studies of effective mobile user experiences
*Forrester: Mobile Moments Transform Commerce And Service Experiences
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
7 Mobile App Marketing Campaigns for Retail SuccessJustina Perro
Localytics' CMO Josh Todd and Head Of Content Justina Perro walk through industry insights and real-life examples of solid mobile app marketing campaigns for retail brands.
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive MessagesLocalytics
Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.
While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.
During this webinar you’ll learn:
- The major differences between push and in-app messages, and the benefits of both
- Data-driven best practices for reaching your users in the most valuable ways
- The top 10 lessons for delighting your app users with app marketing
*Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
The Mobile Trends You Need to Know About in 2020Branch
Mada Seghete, one of Branch’s co-founders and head of strategy and market development, explores the mobile marketing landscape and the key trends you need to know to stay ahead of the curve in this Web Summit 2019 presentation.
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
In this presentation, I tried to unleash every potential that mobile environment have. There are some "prediction" about future in mobile environment & apps too.
A Complete Guide to Mobile Marketing for 2014 Second EditionAdRoll
Our compendium of the newest, brightest and most actionable ideas affecting the mobile ad space has been completely updated. It’s another 50 pages of essential reading for anyone who is serious about succeeding in mobile in 2014.
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’tsBranch
From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies. Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation.
8 Ways to Personalize Your App (in Under 30 Minutes)Localytics
Personalization is the future of mobile. If your app doesn't offer a personalized user experience, you're at high risk of user churn. Here we showcase actionable, real-life app examples on how you can make quick optimizations to improve your app's personalization, leading to stronger user engagement and retention.
Branch<>Prolific Webinar: Building an Effective Mobile Growth StackBranch
With almost every 2 out of 3 digital media minutes spent on mobile*, it has become more pressing than ever for brands to devise an effective digital strategy to capture the mobile opportunity. However, navigating the sea of tools and services available is daunting, often times requiring cross-department collaboration and a painful process of trial-and-error to build the right mobile growth stack for your business.
We believe in the agile approach in tackling this challenge.
Prolific's Director of Strategy and Growth Al Harnisch and Branch's Chief Revenue Officer Eric Stein shares an in-depth discussion on the following topics:
-Key components of a typical Mobile Growth Stack for enterprises
-Examples of a great starting point vs a mature mobile growth stack
-The cross-channel/platform nature of the modern mobile consumer
-Best practices for mapping out your channel strategies to drive growth and engagement
-Case study of a major US retailer and their mobile growth stack
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...Branch
With U.S. consumers spending an avg. of 90 hours on their smartphones every month*, mobile devices have certainly become the focal point for all types of consumer engagements. According to Forrester*, 53% of enterprises using mobile to transform their customer experience have already realized significant positive financial gains.*
However, the cross-platform and cross-channel nature of the modern consumer journey also creates big headaches for brands: Where to start to enhance that journey and what data to dig into for optimization?
Join Tae Kim, Director of Partner Growth from Branch, and Richard Sgro, Director of Solutions from mParticle for an in-depth discussion on:
-Top considerations in building a successful all-around mobile journey
-User experiences that drive conversions for B2C enterprises on mobile
-The essential data layer to understand the consumer journey
-Case studies of effective mobile user experiences
*Forrester: Mobile Moments Transform Commerce And Service Experiences
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
7 Mobile App Marketing Campaigns for Retail SuccessJustina Perro
Localytics' CMO Josh Todd and Head Of Content Justina Perro walk through industry insights and real-life examples of solid mobile app marketing campaigns for retail brands.
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive MessagesLocalytics
Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.
While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.
During this webinar you’ll learn:
- The major differences between push and in-app messages, and the benefits of both
- Data-driven best practices for reaching your users in the most valuable ways
- The top 10 lessons for delighting your app users with app marketing
*Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
The Mobile Trends You Need to Know About in 2020Branch
Mada Seghete, one of Branch’s co-founders and head of strategy and market development, explores the mobile marketing landscape and the key trends you need to know to stay ahead of the curve in this Web Summit 2019 presentation.
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
In this presentation, I tried to unleash every potential that mobile environment have. There are some "prediction" about future in mobile environment & apps too.
A Complete Guide to Mobile Marketing for 2014 Second EditionAdRoll
Our compendium of the newest, brightest and most actionable ideas affecting the mobile ad space has been completely updated. It’s another 50 pages of essential reading for anyone who is serious about succeeding in mobile in 2014.
What to Expect From Programmatic in 2015Extreme Reach
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare."
Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
Launching an app these days is tough. It’s critical that brands utilize best practices to give their apps a strong start.
This eguide provides simple, actionable advice to help you maximize installs, engagement and profitability for your apps.10 time-tested strategies and how to implement them, including:
- How to take a data-driven approach to app marketing
- Where to invest to get your app store presences right
- Why "quality installs" is the new industry manta
- How to measure and optimize your install process
Download this fast-reading guide now.
10 Best Practices for Brand App MarketingJim Nichols
Launching an app these days is tough. It’s critical that brands utilize best practices to give their apps a strong start.
This eguide provides simple, actionable advice to help you maximize installs, engagement and profitability for your apps.10 time-tested strategies and how to implement them, including:
- How to take a data-driven approach to app marketing
- Where to invest to get your app store presences right
- Why "quality installs" is the new industry manta
- How to measure and optimize your install process
Download this fast-reading guide now.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
We all are aware that without marketing no product can sustain the tough competitive market, unless you have an exceptional product that doesn’t require marketing, which is quite rare. Even big brands can’t escape the necessity of marketing.
App stores, in such a short time, have grown beyond imagination. Today, there are more than 1.6 millions of apps, which mean you need to have a strong app marketing strategy to ensure that you app gets desired visibility in app stores
Read More: http://mobisoftinfotech.com/resources/wp-content/uploads/2015/12/App-Merketing-Pitfalls.pdf
Optimizing Marketing Results By Engaging Customers Using Mobile AppsProscape
How can you meet customer demands for deeper and more meaningful levels of engagement in a mobile-first world? The answer starts with a better understanding of the landscape, your customers’ needs, and the common challenges that all marketers face.
This presentation provides a holistic view of the mobile app creation process. Learn about the latest marketplace trends, the keys to creating a solid mobile strategy, how to build a comprehensive app blueprint, and the finer points of mobile app design.
App marketing is crucial since it will help you increase your app visibility and improves downloads. Thus, avoid these 5 marketing pitfalls - mobisoftinfotech.com
This step-by-step "Mobile Apps" Training System will take you by the hand and show you how to quickly skyrocket your business success in the shortest time ever by creating mobile apps
App market has gone tremendously in the recent past. This young market has flourished beyond imagination and is expanding at a much faster rate. In such a market, it is necessary that you have right marketing strategy in whose absence sustaining would be close to impossible.
This is why today every app owner demands a well experienced app marketing expert who could help them market their app on different app stores. Though, one rely completely on the app marketing expert, there are certain pointers that can be missed easily.
For instance, content. For an app owner, content may not play vital role in app marketing whereas it could be used wisely to generate traffic and make your app visible on app stores. One can write blogs, publish social media posts, and can use App Store Optimization technique to get the attention of their potential users.
Likewise, the loading speed of your app would play a vital role in helping you get desired attention. You need to ensure that your app should load fast, within seconds; otherwise your potential users won’t show any interest on your app, and thus the chances of moving out of the app store increases. So, if you want to stay up in the market, avoiding these app marketing pitfalls are important
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need.
Which of the problem funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that
Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
It's Time to Fix Your Conversion FunnelJames Nichols
Everyone's familiar with the simple concept of a buying funnel. But unfortunately, not everyone's funnel is shaped like it should be. Especially in the mcommerce app business. Apsalar has analyzed dozens of leading apps to uncover the key bottlenecks that stand between an install and a purchase.
Which of the buying funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python Funnel" - you've found a responsive core audience, but haven't expanded beyond that
For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
People carry their smartphones everywhere and all the time, so they are connected with the world always. To reach the mobile consumer you need to be present on their smartphones.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
Similar to The 6 Most Common Objections to Investing in App Marketing (And How to Trump Them) (20)
What GDPR Means for App Analytics and Mobile EngagementLocalytics
You’ll learn the key changes that are part of GDPR, how Localytics is supporting the new privacy requirements, and what you need to know to start auditing your data collection processes.
In this webinar hosts Kristina Lisacki, Aaron Sawitsky and Marc Tollin walk you through all the ways that you can benefit from accessing the raw data collected by Localytics.
In this webinar you'll learn:
What is raw data and how it differs from the data seen in the Localytics Dashboard.
How raw data can help you obtain a true omni-channel view of your customers.
The various ways that you can access your raw data, along with the benefits and drawbacks to each approach.
How Localytics Direct Access provides a new option for accessing your raw data (including a demo of the product).
Rich pushes are an incredibly powerful form of push notifications. In fact, our customers are seeing their message open rates increase by an average of 30% when they send a push notification with rich content! In this webinar we discuss:
- What are rich pushes?
- Best practices for using rich push
- A demonstration of sending rich pushes using Localytics
Webinar: Getting the Most Out of True Impact 2.0Localytics
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
Localytics Customer Webinars - Remarketing and Uninstall Tracking .pptxLocalytics
Hear Account Manager Kristina Lisacki walk through tips and best practices surrounding Localytics Remarketing and Uninstall Tracking. Learn how you can pair these two products together to increase app user engagement and retention, especially during and after the busy holiday season.
Mobile Engagement: Opportunity or Crisis?Localytics
Mobile has transformed the world for both consumers and businesses. Consumers now demand relevant, trustworthy and immediate brand experiences. While brands are trying to meet these fast-changing demands, many signs suggest they are headed down a path of failure.
This session will explore why the industry is a mobile engagement crisis and the steps marketers can take to shift toward a path of success and build deeper, more immersive relationships with their mobile users.
Josh Todd's presentation from Apps World North America in May 2016.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Localytics
This webinar between Localytics and AppLift looks at how you can drive valuable insights from your mobile first-party data and then apply that knowledge to creating a winning mobile app marketing and advertising strategy.
Hosts:
- Tom McMahon (Localytics)
- Alexandre Pham (AppLift)
No matter the app size, category, or business model, retaining app users is a big problem -- and an opportunity. An emerging breed of data-savvy marketers are bridging new technology and proven statistics to level up their app retention strategy. Erik Kubik from Delivery Hero joined us to discuss how they leveraged predictive analytics to identify and rescue their customers at risk of churn.
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics
Matt Restivo, Director of Product Management for MLBAM & Thomas Hillman, Mobile & Social Marketing Manager for Zipcar, talk about their winning strategies for ensuring the app onboarding process leads to loyal customers in the future.
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...Localytics
Are users being disrupted by your messages? Are you driving users to your app, or driving them away? In this presentation we take a look at some mobile app marketing best practices while examining good and not-so-good examples of app messaging.
Learn how to make your messages move your users!
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineLocalytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder. That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this presentation, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
Mobile Metrics 101: Everything web marketers need to know about app analytics
The 6 Most Common Objections to Investing in App Marketing (And How to Trump Them)
1. T H E 6 M O S T CO M M O N
O B J E C T I O N S TO I N V E S T I N G I N
A P P A N A LY T I C S & M A R K E T I N G
1
12 45Friday, August 22
YourApp
I don’t know much about you.
Use my app anyway?
1m ago
slide to view
2. 2
Every app owner wants to grow their app as
fast and effectively as possible.
Here are the most common objections that get
in their way.
3. #1. Mobile is really new for us and we
need to figure out our strategy before
we buy a tool
3
Objection
5. 5
Download me!
Buy this!
Customers can distinguish between a phony sales rep and a
caring one & mobile users know a great app effort from an
“app for app’s sake.”
!
!
6. 6 (Source: ExactTarget, 2013)
68% OF CONSUMERS SAY IT IS SOMEWHAT OR VERY
IMPORTANT THAT COMPANIES THEY INTERACT WITH
ARE SEEN AS A TECHNOLOGY LEADER.
!
SO IF YOU HAVE AN APP, IT NEEDS TO SERVE
A PURPOSE.
7. 7
Beyond That
You need dedicated resources and app analytics
to create an engaging experience for users.
9. You’ll also have a solutions provider on-hand
with expert guidance on how to grow your app.
!
!
9
10. #2. We aren't seeing as much
revenue on mobile as we are on web
10
Objection
11. 50%
11
Mobile phones now account
for over 50% of all internet
usage.
So if you're not seeing revenue
increase, it could mean that
your app still needs work.
!
Reality
12. A lack of mobile revenue can also be a sign you
aren't yet promoting it like your web experience.
12
13. 13
What you need is an app marketing strategy:
One that attracts users & one that retains users.
15. 15 (Source: Gartner, 2013)
By 2017, in-app purchases
will be the largest chunk
of app store revenue,
outpacing paid-for apps
and advertising.
16. 16
Which means you need a strategy that includes
in-app & push messaging to prompt in-app
purchases.
17. At that includes an app marketing
platform in which you can:
• Create app messages
• Send campaigns to the right users
• Track their success
• A/B test to improve
17
18. #3. We are already using a
web-first solution
18
Objection
19. 19
You need an app analytics tool to complement
your web analytics.
Reality
20. WHY?
Because the rise of mobile app usage
has lead to an overhaul in the
traditional metrics marketers measure.
20
21. And web analytics don’t provide app-specific
measurement capabilities.
WEB METRICS DON’T TRANSLATE
21
22. Web-first solutions also don’t allow you to create
track downloads or create & run messaging
campaigns.
!
Essentially, you can’t market your app.
22
37. Segmenting your users based on similar
attributes and actions defines your personas &
informs marketing campaigns.
37
38. OR YOU CAN ASK APP
USERS DIRECTLY
38
Use your app marketing tool to
conducting an NPS survey asking
your app users to define their app
expectations.
39. #6. We don’t need targeted marketing
- broadcast messages are working
39
Objection
41. !
It may not sound like a huge difference, but that’s more
than double the opens, and if your offer is attractive,
that's more than double the value
41
42. 15
30
45
60
THINK OF YOUR ROI
!
54%
15%
42
Only 15% of people who
click on a generic push
message convert.
But a staggering 54% of
people who click on a
segmented push message
end up converting.
43. GIVE USERS WHAT
THEY WANT
43
Creating offers that are tailored
based on data are more likely to
succeed.
44. 44
You need the analytics and targeting
capabilities to capture and use this data.
45. 12 03Wednesday, July 2
Cookies4You
Check out our new cookies in stock!
3m ago
slide to view
11 15Wednesday, July 2
Cookies4You
Psst! Your favorite peanut butter
cookies are back for a limited time
1m ago
slide to view
45
47. 47
• An app strategy with built on assumptions, not analytics
• Mobile efforts stalled by web-first and free tools
• Little insight into mobile users
• A late start to capitalizing on in-app revenue
• Few options for detailed marketing insights
• No way to test, iterate & optimize your app marketing
The cost of saying “no” to
analytics & marketing: