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Building Business Models Around  E-Commerce and Augmented Reality
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROFILE HELLO… WE’RE ZUGARA
State of E-Commerce
 
 
Online Retail Sales Continue to Rise…
Web-Influenced Retail Sales Rise As Well…
Peers Continue To Influence Purchase Decision  ,[object Object],[object Object],[object Object]
But What’s Missing?
Shopping Offline Is An Emotional and Social Experience
Online…Not So Much
[object Object],Amazon 1990’s Amazon 2010
Abandoned Carts 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
Low Conversions Conversion rates are low, with the “gold standard” being between 2% and 3%
High Return Rates The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)
What Are Brands Doing To Evolve The E-Commerce Experience?
E-Commerce Innovations – Social Media
<- Zappos Interactive Product Videos <- Sales increased from 6% to 30%  when product had video associated with it E-Commerce Innovations – Interactive Video Samsung Live Video Customer / -> Product Support
YouTube & Video Chat Generation ,[object Object],[object Object],Sources:  GigaOM – Skype By The Numbers. It’s Really Big Comscore – Chatroullette Takes The College Crowd By Storm
Projected Webcam Growth ,[object Object],[object Object]
This Changes Everything… Augmented Reality Experiences Through Standard Consumer Webcams
E-Commerce & The Augmented “Product” Experience
Augmented Reality Shopping – Ray-Ban
Augmented Reality Shopping – Ray-Ban
Augmented Reality Shopping - Tissot
Augmented Reality Shopping - Tissot
Augmented Reality Shopping - Fashionista
Augmented Reality Shopping - Fashionista
How Do We Use AR To Enhance The  E-Commerce Experience For The Consumer?
Focus On Utility
Integrate Social Media
No Software Downloads
Building Business Models Around  E-Commerce and Augmented Reality
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monetization of Prior Emerging Media & Technology
[object Object],[object Object],[object Object],[object Object],Questions and Challenges
So Where Does That Leave AR?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AR Technology Has Ability To Work With Multiple Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Wired Magazine
Most AR Companies Offer a Software Based Revenue Model
How Do We Target Areas Like  E-Commerce?
“ Augmented Reality is a solution looking for a problem…”
Problem : Bridge The Gap Between Offline and Online Shopping Offline Shopping Social  but time consuming Online Shopping Convenient  but not social
Solution : Augmented Reality Webcam Social Shopper Demo At Booth #114
Thank You! Matthew Szymczyk CEO, Zugara [email_address] twitter.com/kobrakai facebook.com/Mhszymczyk
Market Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Building Business Models Around E-Commerce and Augmented Reality

Editor's Notes

  1. It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal &amp; ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) &amp;quot;If I&apos;d asked people what they wanted, they would have said a faster horse .“ – henry ford