Presenting the integration of push notifications with Appboy, this Friday. Appboy is basically a third party service that enables customization and control of push notes at a minute level.

1. appboy-Send Better Push
Up your push notification game with appboy

2. What is push?
• Give marketers the power to engage their audience
• A tool for driving inactive customers back to your
app
• Deliver urgent messages

3. What isn’t push
• A way to give customers frequent, low-level updates
• A message type that works only on mobile devices
• A channel that is easy for customers to ignore

4. What happens if push notes
are misused??
78% of people uninstall
the app of disable push
notes for the app

5. What kind of push notes are
there?
• Mobile Push
• Wearables Push
• Web Push

6. Challenges in push
• A time sensitive promotion
• Customers getting annoyed
• Inactive customers
• Customers haven’t taken advantage of new
features
• Large percentage of customers opted-out of push

7. How appboy comes to our
rescue
• Gather customer data with appboy mobile and web
SDK’s
• Personalize messages
• Send messages based on action or time

8. Example
• Sending messages via API Triggered delivery
POST https://api.appboy.com/campaigns/trigger/send
Content-Type: application/json
{
"app_group_id": (required, string) see App Group Identifier below,
"campaign_id": (required, string) see Campaign Identifier,
"trigger_properties": (optional, object) personalization key/value pairs that will apply to all
users in this request
"recipients": (optional, array) [
{
"external_user_id": (required, string) External Id of user to receive message,
"trigger_properties": (optional, object) personalization key/value pairs that will apply to
this user (these key/value pairs will override any keys that conflict with trigger_properties
above)
},
...
]
}