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Typography
What are the differences between the fonts? What effect does these visual differences
have on the reader?

Serif
Serif
Serif

Sans Serif
Sans Serif
Sans Serif

Script
Script
Script

Decorativ
e

Serif

Sans Serif

Script

Decorative

Serif fonts have
‘tails’ on the ends
of the letters. They
tend to be used in
more formal texts,
to project a mature
or more adult
image.

‘Sans‘ is French for
‘without’ which
means they do not
have the tails on the
letters.

Script fonts are
often designed to
mimic handwriting
and can look quite
sophisticated.

These fonts are very
common and can
help a text to
appear modern.

However be careful
over using this font
– it can difficult to
read.

Decorative fonts can
add interest to a
text, but be aware
that they can be
over the top and not
fitting for every text
type.

Decorative
Decorative

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Typography

  • 1. Typography What are the differences between the fonts? What effect does these visual differences have on the reader? Serif Serif Serif Sans Serif Sans Serif Sans Serif Script Script Script Decorativ e Serif Sans Serif Script Decorative Serif fonts have ‘tails’ on the ends of the letters. They tend to be used in more formal texts, to project a mature or more adult image. ‘Sans‘ is French for ‘without’ which means they do not have the tails on the letters. Script fonts are often designed to mimic handwriting and can look quite sophisticated. These fonts are very common and can help a text to appear modern. However be careful over using this font – it can difficult to read. Decorative fonts can add interest to a text, but be aware that they can be over the top and not fitting for every text type. Decorative Decorative