Powerpoint To Help Task 3

Audience Research and Target Audiences By Jay Dobkins

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DEMOGRAPHICS

The following are all factors in analysing or predicting this reaction: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COUNTING AUDIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HOW ARE WE GOING TO COUNT OUR AUDIENCE? ,[object Object]

EFFECTS MODELS ,[object Object],[object Object],[object Object]

The Hypodermic Needle ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

The Two-Step Flow ,[object Object],[object Object]

Uses and Gratifications Katz and Blumler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Reception Theory ,[object Object],[object Object],[object Object]

Powerpoint To Help Task 3

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Powerpoint To Help Task 3