Most of the target audience for Lily Corcoran's indie magazine are females aged 16-20 who enjoy indie music and magazines. They associate colors like green, red, and black with the indie genre. Most would pay £3 or less for a 120 page magazine and prefer a monthly publication. Features they want include Q&As, reviews, images and 3-4 columns per double page spread. This feedback will influence Lily to aim her magazine at this demographic and include the preferred elements.

1. AUDIENCE FEEDBACK RESULTS
Lily Corcoran

2. WHAT IS YOUR GENDER?
0
2
4
6
8
10
12
14
Male Female
Series 1
There are more female readers than male, however my target audience will be
balanced as anyone can read the magazine. Also, I will make the colours I use
gender neutral and not stick to any stereotypical colours.

3. WHAT IS YOUR AGE?
Sales
16-20
21-25
16-40+
3
2
15
My target audience is going to be between the ages of 16-20 as that is
the age of most of the individuals that completed my questionnaire.
People aged 16-20 seem to be more interested in the indie genre and
they will be able to relate with the magazine.

4. DO YOU ENJOY READING INDIE MAGAZINES?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes No
Series 1
Most of my target audience enjoy reading
indie magazines. This will influence the theme
and genre of my magazine.

5. WHAT COLOURS WOULD YOU ASSOCIATE WITH THE INDIE
GENRE?
Sales
Green
Red
White
Black
Tie Dye
Brown
Maroon
Burgandy
Beige
My target audience stuck to the stereotypical
indie colours such as, green, red and black.
This will influence what colours I am going to
use for my magazines colour scheme.

6. HOW MUCH WOULD YOU PAY FOR A MAGAZINE OF 120 PAGES?
0
1
2
3
4
5
6
7
8
£1.99 £3.99 £5.00 £8.00
Series 1
Most of my audience chose the lower prices for a
magazine. This will influence how much I will pricing my
magazine at. The professional magazines that I
researched had their prices at £3.99 so I may decide on
£3.00 for my magazine.

7. HOW OFTEN DO YOU BUY MAGAZINES?
Sales
Weekly
Monthly
Never
2
711
Most of my target audience said that they
don’t purchase magazines, however apart
from that most said they buy them monthly.
This suggests I am going to publish my
magazine monthly.

8. WHAT GIGS/CONCERTS HAVE YOU BEEN TO?
Sales
None
All of them
Ariana Grande
The 1975
Catfish & the bottlemen
Wombats
All time low
Foo Fighters
Hoodie Allen
9
12
3
1
1
1
1 1
Most of my target audience have been to plenty of
gigs and concerts. This may influence me to include a
gig guide inside my magazine.

9. WHAT INDIE/ROCK ARTISTS HAVE YOU HEARD OF?
0
1
2
3
4
5
6
7
8
Series 1
Series 1
My target audience are familiar with indie
artists/bands, this will help me decide who I
am going to feature or mention in my
magazine.

10. DO YOU EVER SIGN UP TO SUBSCRIPTIONS INSIDE
MAGAZINES?
Sales
Yes No
15
5
Most of my target audience are not interested in
subscriptions when reading a magazine. This
may influence me to not include subscriptions in
the magazine.

11. WHAT FEATURES WOULD YOU LIKE TO SEE INSIDE A
MAGAZINE?
0
5
10
15
Series 1
Series 1
Most people said they would like to see a Q&A
inside a magazine and they would be interested
in them. My findings have influenced me to
include a Q&A and reviews in my magazine.

12. DO BUZZWORDS ON THE COVER OF A MAGAZINE MAKE
YOU WANT TO READ ON?
0
5
10
15
Yes No
Series 1
Series 1
My target audience have said that buzzwords
engage them and make them want to read on.
This will influence me to include buzzwords on
my front cover.

13. WHICH GENRE OF MAGAZINE WOULD YOU CHOOSE
TO READ?
0
2
4
6
8
10
12
Indie Rock Metal
Series 1
Series 1
I am creating an indie magazine so my results
agree with my genre of the magazine and
influence me to include more indie features
inside.

14. WHAT WORDS DO YOU ASSOCIATE WITH THE INDIE
GENRE?
Sales
Trendy
Unique
Music
Vintage
Tumblr
Denim
2
2
1
6
2
1
These words that my target audience picked
will influence me to make my magazine
appear like them.

15. WHAT DO YOU LIKE ABOUT MUSIC MAGAZINES?
0
2
4
6
8
10
12
Images Reading Nothing
Series 1
Series 1
Most of my target audience said that they enjoy
images when reading a magazine so I am going to
include many images inside my magazine.

16. HOW MANY COLUMNS WOULD YOU EXPECT IN A
DOUBLE PAGE SPREAD?
Sales
1&2
3&4
4+
5
12
3
Most of my audience said that they would
expect 3-4 columns on a double page
spread, so I will include that many as the
pages won’t appear too messy.