The document discusses the results of market research conducted for a new music magazine. It found that the target audience is ages 13-18, with an even split between male and female readers. Most respondents said they would buy the magazine, which will focus on the indie genre but include other music. Across different elements of the magazine like the cover, contents page, and double-page spreads, the images were consistently cited as the strongest part that stood out. Respondents also felt the magazine's images were appropriate for the content.