The artist conducted audience research through an online questionnaire to understand what would appeal to their target audience of people who enjoy synthpop and new wave genres. The questionnaire asked about respondents' music preferences, why they watch music videos, and their preferences for video styles. Though the response was low, it helped the artist refine their plans for the music video, packaging, and advertising. Feedback from showing an early cut to classmates also provided useful guidance on lighting, shots, and capturing the mood of the song. This additional research helped the artist further improve their work.

1. Question 3
What have you learned from your audience feedback?
Beforefinalising the ideasfor my musicvideo it was extremely
importantfor me to collect audienceresearch on the matter of my
video’scontent in order to find out if what I was creating was going
to cater to my target audience (peoplewho like the synthpop/new
wavegenres). If my musicvideo (as well as the digipak and the
advert) would end up notcatering to my target audiencethen
creating it would havebeen in vain, meaningthat this research is
highly importantto carry out. I did this by creating an easily
accessible questionnaire on Google Docsand distributing it outfor
peopleto take. I asked a total of 10 questions and they wereas
follows:
 What is your gender?
 What is your age range?
 Which music genresdo you actively listen to?
 Out of the genres you selected, which would you consider your
favourite?
 Why do you watch musicvideos?
 What pleases you most about watching musicvideos?
 Would you consider yourself open-mindedwhen listeningto
new music genres?
 When watching musicvideos, do you prefer them to be
performancebased or narrativebased?
 Do you think that the context of a musicvideo should relate to
the lyrics?
 How familiar are you with the band ‘Phoenix’?
Although the number of responsesI received wasfairly low these
questions and answers allowed me to review many factors that I had
planned for my musicvideo, digipak and advertand improvethem in
many cases. The questions‘why do you watch music videos?’and
‘what pleases you most about watching music videos?’were
especially helpfulto me as they allowed meto focuson what would
please my target audiencethe most as well as help keep their
attention while they watch. The answersalso influenced meto take
an abstract approachwhen creating my digipak and advert instead of
followingordinary musicconventions.

2. As well as the questionnairefeedback I also received peer feedback
when presentingmy first roughcut to the rest of my class. The
feedback that I received, such as advice on appropriatelighting for
my scenes and shots that would suitthe mood of my song(such as
long shots and first person point of views), was extremely helpful
with helping me finetune the remainder of my musicvideo and also
served with addingmoredata to my audienceresearch.