The document contains analyses of the music videos for "Black Widow" by Iggy Azalea, "Say You Like Me" by We the Kings, and "Don't" by Ed Sheeran. It discusses the language, institutions, ideologies, audiences, and representations depicted in each video. The narratives and visual elements of the videos are examined in detail over multiple paragraphs for each song.

1. Black widow – Iggy Azalea
Liiar analysis

2. Language
The language that is used in the music video it is not about the words but
about the visuals. The narrative of the video is done very well. I think this
because the storyline is easy to follow and it goes will with the song. They
want me to take that the woman in the songs has been hurt by this man and
he wanted to go but she wanted her revenge and to kill him and this is shown
very well in the visuals of the video and also through the words of the song.
The pace of the song is very quick there are a lot of cuts but the actual song
isn’t as fast paced but they still go well together. The mise-en-scene in the
video goes well with the song and what the message they are trying to
portray in the lyrics about the spider and what it represents. The camera
work used and slow and panning. With the costumes that the woman are
wearing it emphasizes the curves of the females bodies. The genre of the
video is horror and action because there are lots of dark shots what are
related to the horror genre but with the fighting scenes and the weapons it
gives off a action genre to it as well.

3. Institution
The main artist in the video is signed to Mercury Records, grand
hustle records and def jam recordings. The featuring artist is
signed to Roc Nation so two different labels are working
together. The director of the music video was Tim Blacksmith he
as worked with Jessie J and Rhianna.

4. Ideology
The values and beliefs of this the music video are they want to
see women who are been treat wrong and that they should
stand up and be strong and independent. They want the music
video to be précised as women how can take down the bad guy
what has treated them bad. Throughout the music video the
costumes the women are wearing to could be seen a sexy and
the theorist Laura Mulvey argues that the dominant point of
view is masculine. The female body is displayed for the male
gaze in order to provide erotic pleasure for the male. Women are
objectified by the camera lens with the way the camera moves
up and down there bodies with the costumes they are wearing.

5. Audience
The audience for this music video is for teenagers and above this
is because they are the people what listen to music the most and
with the singer who are in the video like Rita ora and Iggy azalea
are seen as sexualised with the costumes they are wearing in the
video and how much they are showing. They do this because it
appeals more to teenagers but doing this might not appeal to a
larger audience because some people might précised it as being
sexist. Also the audience could be people who like a good
storyline when they are watching a music video because it keeps
them more interested.

6. Representation
The artist in this music video are represented as sexy and
independent that they can stand up for them selves they show
this by the costumes and make up they are wearing and also the
lyrics in the song. They are represented as sexualised as this well
help it sell because sex sells. It shows the audience that they are
representing themselves as wanting to create a good music
video for there target audience to watch.

7. Say you like me
We the kings

8. Language
The language that is used in the music video it is not about the words but
about the visuals. The video is set up as a game like visual this make it feel like
you are playing a game when you are watching the video. The story line is
easy to follow because it is just a bad trying to save a girl from the bad guys
and then they get the girl. The theory of Kate Domaille she says that movie
have only 7 narratives and videos can take up the conventions of this for
example one of her narratives is the Romeo and Juliet this is the love story
where boy and girl fall in love. In the video there was also elements of live
performance and lip syncing throughout the video. The style of the video
keeps you interested and makes you want to keep watching to see what is
going to happen. There was good editing because they edited to the beat of
the song and good camera angles for example there was some long shot and
high angle shots.

9. Institution
When we the kings made this song there where signed to s-curve
records but know have gained and lost some members and
are now signed to Ozone Entertainment. S-Curve Records was
founded in 2000 by former Mercury Records executive Steve
Greenberg. It is based in New York City. In 2001 the label
established a distribution and licensing agreement with EMI
Records. Among the hits released by S-Curve between 2000-
2004 were "Who Let The Dogs Out" by Baha Men and "Stacy's
Mom" by Fountains of Wayne.

10. Ideology
The values and beliefs of this the music video are that they want
the good guy to the girl and not let the bad guy get away with
her. Another message and value the video could be giving is that
it is not always easy to get the girl and you will have to go
through some challenges to get her but it will all be worth it in
the end. The narrative fits well with the live performance going
back and forth between them showing who the band is and that
it is a music video.

11. Audience
The target audience for this music video are people who like pop
punk, alternative rock bands mainly because this is the main
genre of the songs that they have realised. The age range would
be about 16-30 year olds this is because teens and young adults
are the ones what listen to music the most. The music video is
mainly aimed at teenagers and fans though, so the live
performance keeps them interested as they will be bothered
about seeing the artist they enjoy seeing. This will keep the
target audience want to come back and watch future videos that
the artist will release and they know it is something they will like.

12. Representation
The song wants to be represented as kind of a video games this
creates an new and fun way to show a music video and this is
what will make people want to watch it. Also it follows the
narrative of love story and has elements of live performance in it
this is showing who the band are.

13. Don’t – Ed Sheeran

14. Language
The narrative of the video is very good because it is about a man
what goes up in life throughout the video because he start off on
a mattress outside with no shirt on. Then he goes into a shack
house and get a vest top and some shoes. Then the video carries
on and he goes into a better house and get a shirt and some
better shoes. This is him gradually going up in life then it goes to
him in a big mansion and he goes up stairs and puts on a suit and
fancy shoes. The video ends up with him in the pool with he shirt
off again showing where it started from and I think this is what
happens with the food starts off with the kid not eating some
crap food playing with it then it goes to pizza and when he is in
the mansion he is sat in front of a massive meal.

15. Institution
He is signed to Atlantic records, Elektra records
and Asylum records. Other artist with these
record labels are Cee low green, New Boyz and
Rudimental.

16. Ideology
The values and beliefs of the music video is that even if you start
with nothing you can become something. I think the music video
will give people inspiration to do something within there lives.
There is no live performance so it doesn’t break up the narrative.
I think the video is good at showing what people can become
and has a positive aspect on the people that watch it.

17. Audience
I think the target audience are young adults and teenagers
mainly because these are the people what listen to this type of
music the most and who in a whole listen to music all together.
People who are a fan of Ed Sheeran and the type of genre the
music is and they want the target audience to come back and
watch future videos the artist has to release. People who are
fans of a good narrative in music video.

18. Representation
The artist wants to be represented as a person what
didn’t start with much but has come up and made
something of himself. It could be showing he story of
how it was for him to become a singer. The lyrics might
suggests that it is represent a relationship he had some
time ago.