The document discusses plans for a music video by the band Prince Kwame. It will feature the main artists Prince Kwame and Lady Lush. The song chosen is "Romantic" by Korede Bello and Tiwa Savage, which tells a clear romantic narrative that can be recreated. The target audience is those aged 16+ of mixed gender and ethnicity who enjoy Afrobeats music. Promotion will occur on social media, streaming platforms, and YouTube. The main actors will be Trico and Abba, along with other students. Inspiration comes from videos showing affection and performance to the camera. Elements like choreography, traditional African clothing, and branded apparel will adhere to Afrobeats

2. ARTIST NAME
We have chosen our band name to be Prince Kwame.
• We have chosen to go with this name, as in the
video our main artist, (Kwame) is a sweet boy. He’s
romantic and he’s in touch with his feelings. He’s
very handsome which is the reason why all the
girls love him. But in the music video he can’t get
the girl at first which makes him even more in touch
with his feelings and he can’t help but fall for her
more. We’ll talk more about this later on in the
pitch.
• We’ve also named the female Artist Lady Lush.
From that name, you can make inferences that
she’s confident about her appearance. She’s in
charge of herself and that she’s very feminine, we
can make implications from the word ‘lush’. We
want our female artist to be seen as an
independent woman that knows she’s in charge.

3. WHAT SONG ARE YOU GOING TO USE & WHY
USE IT?
The song that me and my group has chosen in ‘Romantic’ by Korede
Bello and Tiwa Savage. The song follow the conventions of an Afro
Beats Genre, however, the genre is more or less modernised. The song
sends out a simple message and narrative. The song speaks about
appreciating one’s partner and the love they share. In the aspects of
Korede, he has spotted a girl he finds attractive. He wants to take her
out, spoil her, make her feel special. There’s a clear narrative told from
the lyrics (music video relates to the lyrics) for example the song begins
with “From the first time that I set my eyes on you…” and mentions
lyrics such as “Girl you're so warm and warm & sweet” and “That my
baby so romantic”.
The reasons why we decided to use this song in aspects of creating out
music video is that there’s a clear narrative that we can recreate.
There’s clear lyrics and there’s no repletion throughout the whole song
other than the chorus so it wont be boring. This will also make it easier
for our actors to lip sync. The actual beat and the pace of the song is
nothing extra, which means it wont really over power our production.
The song follows simple conventions of Afro Beats and along with
mellow tune. Other reasons of picking this song is due to our groups
personal relations with the actual genre and song. Not only our we
educated when it comes to the genre but, most of us in the group have
African descents. Therefore, We can acknowledge and conform to the
expectations of the music video and the conventions we have to meet

4. TARGET AUDIENCE
The audience we are appealing to can vary, this is because male and females can relate to
our video as well as our film. Our film is about a boy chasing a girl which some of our target
audience would have experienced. Our target consumer are those who are most likely to buy
from of us which are those that buy afro beats as we want people to come together and
experienced the African culture.
Questions Answers
Age 16+
Gender Mix
Ethnicity Mix

5. PROMOTION
We are going to promote are group with social media like twitter and Instagram, this will benefit
them because it will increase there consumers as they will be announcing there tours and album
dates. They will also be streaming their music (spotify, souncloud and iTunes). We decide to
have them on streaming because streaming is now very popular in this generation making it
easier for them to gain a online audience (streaming raised to 10.2%).
They will also have a YouTube channel allowing them to gain a world wide audience as YouTube
is used by everyone.
Our actors are going to be wearing promotional outfits like Nike and Adidas in order for them to
be remembered by their audience (iconology). Not only will this be promoting our artist but it will
also be promoting the company, which enables them to give us merchandise (free), promoting
our company more.

6. CHARACTERS
We will be using Trico as our main male role and Abba as our main female
role. We are also using Blessing (a former bridge student) as our second
female role. We chose these individuals because we believe that they suit
the role we want them to play and it also easy to get access to them as
they go to the same school as us.
We will also be using a few random to create more of a crowd and to also
make it more realistic when Trico is approaching Abba.
The dancers we are using is Yassin, Kenny, Harriet and Eniola we are using
them because they familiar to the background of our genre, they also dance
our genre well.

7. A BASIC IDEA OF OUR MUSIC VIDEO- INSPIRATION
Moments of main actor with his
‘boys’
Moments of Boys chasing Girl
Moments of performance
towards the camera.
Moments of
location
Moments of dance/
choreography
Moments of signs of
admiration and affection

8. PEFORMANCE TO THE CAMERA
As our group, we looked at several videos to
get a clear image of what’s expected when it
comes to performance is videos that are
performing about romance.
We’re not new to how Trey Songz performs
in his music videos, when he’s basically
directing the song to the girl in the music
video; just like in the video we’re planning to
produce.
As you can see in the pictures, he tends to
use a lot of had gestures, to signify his love
and compassion for whoever the song is
directed to. We want moments of where the
artist is seen performing the song directly.
I believe this would make our song more
interesting by seeing the actual artist.

9. CHOREOGRAPHY
As one of the main concepts of creating this video
Is to basically recreate, so that intentionally means
‘not to
Copy’ in this case, we decided to include
choreography
For reasons such as:
• There’s no choreography in the initial video; this
can reflect our creativity
• Conforming to the genre as the conventions
include some sort of traditional choreography
• It can appeal and be exciting to most
audiences, just not our target audience

10. STYLE
We are going to have our dancers wearing dashiki, as it’s the traditional African cloths and
it links to the genre were doing which is afro beats. The dashiki is a colourful garment
which covers the top half of the body , this garment can be worn by men and women;
widely worn in west Africa. We want our dancers represent the African culture with this look
this will allow them to embrace the African culture drawing African people towards our
genre and music video. The dashikis is a symbols of Africa for the black history month, our
video would have a representation of black history month and the struggle black people
went through. Our music video would have a representation of different ethnicity coming
together and having social integration. Social integration is to achieve participate in
dialogue to achieve and maintain peaceful and social relationship, so the dashiki can be
used as example because many people wear and people come together to embrace there
culture

11. STYLE
The actors are going to have promotional clothing such as Adidas and Nike which is going to
be promoting company's brand which would get our videos well known as were using big
brands Adidas and Nike to promote there company, this would helps the brand and us to get
more money.

12. GENRE WE ARE GOING TO FOLLOW
The genre that we are going to follow is afro beats. This is because we feel like we have a
background with this genre as some of us are from the African descent. Every member of the
group enjoys listening to afro beats. We also picked this genre, because we feel as if we are
educated in it which makes it easier to produce and direct. We think that afro beats would be
a good choice as it’s a song that has upbeat emotions as well as bright and colourful
convections which attracts is audience.
Afro beats is a mix of genres. It includes jazz, funk,
Ghanaian/Nigerian highlife, psychedelic rock and traditional
West African chants and rhythms.

13. GENRE WE ARE GOING TO
FOLLOW• Fela Kuti was the first to publish a afro beats song in
Nigeria. He is known as the creator of afro beats. Afro
beats was invented in Accra, Ghana in 1968. It was
originated from Fuji. These are heavy Nigerian
drumbeats and highlife.
• Examples of the famous afro beats singers are Fuse
ODG, Tiwa Savage, P Square and Davido.
P Square and Davido, in most of their videos contain
choreographed dance routine which links to ours as we
will also include choreographed dance routines.
Tiwa Savage and Fuse ODG include narratives in their
music videos. They are mostly romantic narratives which
is why we’ve chosen to do a romantic narrative too. Also
we think the audience will be able to relate to it.

14. STORY LINE