Horror films primarily target audiences aged 15-25, as teenagers enjoy the shock and adrenaline rush of the genre. Couples also make up a big part of the target audience, as horror films are commonly seen as a typical "date" movie where the male can comfort the female. In general, men are said to be more interested in horror films than women as they want to prove their fearlessness. There is no specific social class tied to the target audience. People who enjoy horror films tend to like the suspense and adrenaline, so these movies could be effectively advertised at theme parks which provide similar thrills.

1. Audience Research
Target Audience of ahorror
- Generallythose inthe age gap15-25 thismay be due to the age certificate of ages12/15/18.
Horrors appeal toteenagersthisage because teenagersare saidto feel the shockfactorand
adrenaline rush isenjoyable.Olderpeoplemaysayhorror filmsaren’tworthwatchingas
theyare more interestedinotherfilmsastheyare boredof the whole horrorfilmidea.
- Couplesplayabigpart ina horror filmstargetaudience. Itscommonforcouplestogoto
watch a horror filmasit isa typical ‘date’film.Thisisasthe male genderfeel theycan
protectand comfortthe female whenshe getsfrightened.
- Its saidmenare more interestedinhorrorfilmsthanwomen.Thismaybe as theywantto
prove and showoff thattheyare fearless.
- There isn’ta certainsocial classrelatedtoa horror filmstargetaudience
- People whowatchhorrorfilmstendtolove the suspense andadrenaline rushof watching
the movie.Therefore theymayenjoythe adrenaline andexcitementof arollercoastersoit
may be a good ideatoadvertise horrorfilmsintheme parks.

2. Age-17
‘I hope this
horror filmisn’t
an 18’
‘our firstdate’
‘I’mnot usually
that keenon
horrors’
Age-18
‘I’mnot
scared,I can
protecther’
‘I always
watch horror
films’