The document discusses targeting audiences for horror movies. It states that having a target audience is important to maximize sales and appeal. For horror movies specifically, the target audience is typically young male adults, around ages 18-25, as horror movies often contain graphic violence and scary scenes that appeal most to this demographic. Some examples given of modern horror movies that attract a wide range but still mainly young male audiences are The Chernobyl Diaries, The Pact, and Paranormal Activity. The conclusion recommends targeting males ages 18-25 for a new horror film to encourage the core audience that usually watches the genre.

1. Task 1: Who is Your Target
Audience?

2. Why is it important to have a target audience?
It is important to have a target audience so that you
can be “certain” that your film will be liked. Aiming a
film at a particular audience would maximise sales as
it will appeal greatly to this set of people almost
“guaranteeing” that they will watch it. Creating a
broader target audience can either act positively or
negativity. Either many different types of people will
take interest or because of the broadness people will
not take enough interest in the film because it
doesn't appeal to them enough.

3. What kind of people watch horror movies?
Stereotypically you would image a male “gothic/emo” type
of person to enjoy watch typical gory horror movies but I
think in the world of today the audience for horror
movies is much more diverse. Yet still aiming more so at
males due to the violent scary scenes. Most horrors, such
as “Saw” is rated “18”; in general I think horror movies
are attracting a younger adult audience as from a young
age children are being introduced to video games that,
adverts and many things of the internet that show them a
glimpse of what these horror movies involve making
them when of age eager to watch them.
Therefore it is mostly young male adults that take an
interest to horror movies because of the action packed
gory murders.

4. STEROTYPICAL HORROR LOVER

5. MY VIEW OF A HORROR LOVER OF TODAY

6. TODAYS FILMS...
The chernobyl diaries, The Pact and Paranormal
Activity are all examples of horror movies of today
that attract a large range of people, typically young
male adults due to the stereotypically idea of males
liking gore and the whole concept of being scared.

7. Who I am going to target
I am going to target:
-males
-18-25 years old
It is more likely my horror will attract attention and
will be liked if I aim it at an audience that the
majority of horrors are aimed at as obviously these
are the people that enjoy horrors and therefore will
be the type of people who I need to encourage to
watch the film.

8. Conclusion
In conclusion I think it is very important that I aim my
horror specifically at male 18-25 year olds. I think it
is important to have a age certificate of 18 as
otherwise I will lose the stereotypical age group to
which enjoy horrors as they may believe the film may
not be scary enough. I think it is also more likely that
people of this age group will be more interested in
horrors as people younger than 18 stereotypically
like “comedies” and older people enjoy “family” and
“action” films.