The document provides statistics showing that comedy is a very popular film genre for the general public. Some key points: 1) 64% of the general public enjoy watching comedy films. 2) The demographics that most enjoy comedy films are females over 35, parents, and social class AB. 3) 69% of people purchase comedy DVDs/BDs frequently and over 50% frequently go to the cinema to see comedy films. 4) Comedy was rated the favorite genre by 31% of people surveyed. So in summary, the statistics demonstrate that comedy has very wide appeal and is the most financially successful genre, making it a safe choice for a new film.

1. Target Audience
The genre I am going to do for my film opening is comedy, the statistics I am going to show you will
show us how well comedy is liked in the public eye.
The types of film that the general public typically enjoy to watch.
As shown 64% of the general public
enjoy watching a comedy film.
The demographics and market segment with the public that typically enjoy watching comedy is:
Age- Females 35 and over
Parents- Yes they enjoy watching comedy films
Social Class- AB
But as the stats are so high that the genre comedy is so mainstream to aim at a certain type of
people.

2. More of the public prefer purchasing DVD/BD’s with a staggering 69% buying comedy films on a
heavily bases.
And over 50% go to the cinema on a heavily bases to see comedy films.
Types of film that the general public consider their favourite.
Most people said that they consider comedy to be there favourite genre. As the statistics tell us
below.
31% of people said that their
favourite genre was comedy.

3. The demographics and market segment with the public that consider their favourite film.
Age- Females 35 and over
Parents- Yes they enjoy watching comedy films
Social Class- C2
And again more people will by a DVD/BD on a heavily bases with 33% thinking it’s their favourite film
to buy.
And over a quarter of people attend the cinema of a heavily bases.
In 2012 the top grossing movies where mainly adventure but with comedy film coming in a number
6, ‘Ted’ the funniest film of the year. This shows us that people do like comedies but it has to be
hilarious.
The genre making the most market share is adventure but comedy is second creating 95 movies this
year so far.

4. In 2011 action was a very popular film having 4 films in the top grossing 10 and comedy has one film
placed at number 4 with the hangover 2. This is good as sequels are generally seen as not as good.
And comedy making the third most in market share making 100 films.
The top grossing genre fr4om 1995-2012 is comedy making the total money over all.
It is clear from the statics that our idea is a mainstream idea and should be a hit with the box office.