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Target Audience

The genre I am going to do for my film opening is comedy, the statistics I am going to show you will
show us how well comedy is liked in the public eye.

The types of film that the general public typically enjoy to watch.



                                                                      As shown 64% of the general public
                                                                      enjoy watching a comedy film.




The demographics and market segment with the public that typically enjoy watching comedy is:

        Age- Females 35 and over
        Parents- Yes they enjoy watching comedy films
        Social Class- AB

But as the stats are so high that the genre comedy is so mainstream to aim at a certain type of
people.
More of the public prefer purchasing DVD/BD’s with a staggering 69% buying comedy films on a
heavily bases.

And over 50% go to the cinema on a heavily bases to see comedy films.




Types of film that the general public consider their favourite.

Most people said that they consider comedy to be there favourite genre. As the statistics tell us
below.




                                                                            31% of people said that their
                                                                            favourite genre was comedy.
The demographics and market segment with the public that consider their favourite film.

        Age- Females 35 and over
        Parents- Yes they enjoy watching comedy films
        Social Class- C2




And again more people will by a DVD/BD on a heavily bases with 33% thinking it’s their favourite film
to buy.

And over a quarter of people attend the cinema of a heavily bases.




In 2012 the top grossing movies where mainly adventure but with comedy film coming in a number
6, ‘Ted’ the funniest film of the year. This shows us that people do like comedies but it has to be
hilarious.




The genre making the most market share is adventure but comedy is second creating 95 movies this
year so far.
In 2011 action was a very popular film having 4 films in the top grossing 10 and comedy has one film
placed at number 4 with the hangover 2. This is good as sequels are generally seen as not as good.




And comedy making the third most in market share making 100 films.




The top grossing genre fr4om 1995-2012 is comedy making the total money over all.




It is clear from the statics that our idea is a mainstream idea and should be a hit with the box office.

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Target audience

  • 1. Target Audience The genre I am going to do for my film opening is comedy, the statistics I am going to show you will show us how well comedy is liked in the public eye. The types of film that the general public typically enjoy to watch. As shown 64% of the general public enjoy watching a comedy film. The demographics and market segment with the public that typically enjoy watching comedy is: Age- Females 35 and over Parents- Yes they enjoy watching comedy films Social Class- AB But as the stats are so high that the genre comedy is so mainstream to aim at a certain type of people.
  • 2. More of the public prefer purchasing DVD/BD’s with a staggering 69% buying comedy films on a heavily bases. And over 50% go to the cinema on a heavily bases to see comedy films. Types of film that the general public consider their favourite. Most people said that they consider comedy to be there favourite genre. As the statistics tell us below. 31% of people said that their favourite genre was comedy.
  • 3. The demographics and market segment with the public that consider their favourite film. Age- Females 35 and over Parents- Yes they enjoy watching comedy films Social Class- C2 And again more people will by a DVD/BD on a heavily bases with 33% thinking it’s their favourite film to buy. And over a quarter of people attend the cinema of a heavily bases. In 2012 the top grossing movies where mainly adventure but with comedy film coming in a number 6, ‘Ted’ the funniest film of the year. This shows us that people do like comedies but it has to be hilarious. The genre making the most market share is adventure but comedy is second creating 95 movies this year so far.
  • 4. In 2011 action was a very popular film having 4 films in the top grossing 10 and comedy has one film placed at number 4 with the hangover 2. This is good as sequels are generally seen as not as good. And comedy making the third most in market share making 100 films. The top grossing genre fr4om 1995-2012 is comedy making the total money over all. It is clear from the statics that our idea is a mainstream idea and should be a hit with the box office.