The document discusses target audiences for horror thriller films. It states that research shows those aged 15-24, especially 18-24, make up the largest percentages of viewers for films in the horror genre. Additionally, the gender split of viewers does not differ greatly. The document proposes marketing a new horror thriller film featuring a disturbing child character to young adult audiences of both genders who enjoy adrenaline and being surprised.

2.  According to a research carried out by CNS media, the
gender group who are more likely to watch thrillers
are males. Men enjoy thriller movies more than
women because it connects with their ‘masculinity’
and they tend to enjoy adrenaline and be in tense
atmosphere. However, female audience may still be
attracted to this particular film genre.

3.  The target audience groups for my
subgenre, ‘Horror’, are roughly aged
between 15-24 year olds. A statistical
research produced by the ‘National
Metro’ showed that 48% of films with a
‘horror’ sub-genre had been viewed by
18-24 year olds and 24% had been
viewed by 15-17 year olds. These 2 age
groups combined take almost ¾ of the
national figures for a conventional film
with a ‘horror’ sub-genre. Therefore 15-
24 year olds are most likely to watch a
thriller that has this sub-genre.

4.  The same research has results which show that the gender group
who watches thrillers with this sub-genre does not differ
hugely, this is shown in the pie chart. Other thriller-horror films
include Saw, The orphan, Child’s play and Psycho.
 The unique selling point of our film is our concept of having the
main character played by a little girl, who shows horrific
intentions and is the opposite of a stereotyped innocent child.
The disturbing elements that we produced using the little girl
will intrigue young adults and give them an adrenaline rush
whilst watching the film. How we portrayed children in our film
will surprise and attract both thriller and horror audiences as it
fulfils their desires of what they want to see in this type of film.