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Primary Research Data Analysis
Charlie Palfreeman
How old are you?
The data shows that the people that took part in
my questionnaire were no older than 18, with
almost every person between the ages of 16 and
18.
0
2
4
6
8
10
12
14
Under
16
16-18 19-21 22-24 25-27 28-30 31-40 41 and
Over
Please specify your gender:
This shows that the majority of people that
answered my questionnaire were female.
What is the income of your highest
household earner?
The results show a varied rate of income from the
participants of my questionnaire, being split evenly
aside from the ranges of ‘Under £10,000’ and
‘£51,000 - £60,000’.
0
0.5
1
1.5
2
2.5
3
What is the highest level of education you
have received?
This pie chart shows that 12 people that took this
survey have only completed GCSE level courses,
which coincides with the fact that the people that
filled in my questionnaire were all under 18.
What types of Thriller film do you enjoy?
This bar graph shows that most participants enjoy
action Thrillers. It also shows that people like more
than one type of Thriller, as there are more results
on this question than people that filled in the
questionnaire.
What gender of protagonist would you want
to see in Thriller?
This pie chart shows that most people would like to
see a female protagonist in a new Thriller film.
These results coincide with the gender of the
participants, as there were 4 males and 12 females
that took part. This could mean these people wanted
to see a protagonist of the same gender as
themselves.
What characteristics would you associate
with the protagonist in a new Thriller film?
This pie chart shows that 10 of 16 people would
rather see an ‘normal’ protagonist, rather than a
readily formed ‘hero’.
What gender of antagonist would you want
to see in Thriller?
10 people would rather see a female antagonist
compared to 6 people whom would rather see a
male antagonist. Again, this partially coincides with
the face that 12 of 16 people that took part in this
questionnaire were female.
What characteristics would you associate
with the antagonist in a new Thriller film?
There is a 50/50 split between people wanting a
morally evil, and misunderstood antagonist. Almost
44% of people also want to see a known criminal as
the antagonist, and 1 person wants to see the
antagonist accidentally become that role.
What types of setting would you associate
with a typical Thriller film?
A clear majority of 75% of people would expect to
see an abandoned building used as a setting in a
Thriller. Other popular choices were forests and
dark alleyways, with 6 and 7 votes each
respectively.
What is the typical iconography you would
associate with a Thriller?
Almost 70% of people would expect to see crime
in general used as an icon in a Thriller film. 43.8%
of participants also expect to see shadows, and
50% would expect there to be moments of silence.
Would music would you associate with
Thriller films?
There is a 50/50 split of 56.3% each between fast
and slow paced music, which indicates that
different Thrillers have differently paced music.
37.5% of people that voted said they would expect
to hear low pitched music compared to the 18.8%
of people that would associate high pitched music
with Thrillers.

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Primary Research Data Analysis

  • 1. Primary Research Data Analysis Charlie Palfreeman
  • 2. How old are you? The data shows that the people that took part in my questionnaire were no older than 18, with almost every person between the ages of 16 and 18. 0 2 4 6 8 10 12 14 Under 16 16-18 19-21 22-24 25-27 28-30 31-40 41 and Over
  • 3. Please specify your gender: This shows that the majority of people that answered my questionnaire were female.
  • 4. What is the income of your highest household earner? The results show a varied rate of income from the participants of my questionnaire, being split evenly aside from the ranges of ‘Under £10,000’ and ‘£51,000 - £60,000’. 0 0.5 1 1.5 2 2.5 3
  • 5. What is the highest level of education you have received? This pie chart shows that 12 people that took this survey have only completed GCSE level courses, which coincides with the fact that the people that filled in my questionnaire were all under 18.
  • 6. What types of Thriller film do you enjoy? This bar graph shows that most participants enjoy action Thrillers. It also shows that people like more than one type of Thriller, as there are more results on this question than people that filled in the questionnaire.
  • 7. What gender of protagonist would you want to see in Thriller? This pie chart shows that most people would like to see a female protagonist in a new Thriller film. These results coincide with the gender of the participants, as there were 4 males and 12 females that took part. This could mean these people wanted to see a protagonist of the same gender as themselves.
  • 8. What characteristics would you associate with the protagonist in a new Thriller film? This pie chart shows that 10 of 16 people would rather see an ‘normal’ protagonist, rather than a readily formed ‘hero’.
  • 9. What gender of antagonist would you want to see in Thriller? 10 people would rather see a female antagonist compared to 6 people whom would rather see a male antagonist. Again, this partially coincides with the face that 12 of 16 people that took part in this questionnaire were female.
  • 10. What characteristics would you associate with the antagonist in a new Thriller film? There is a 50/50 split between people wanting a morally evil, and misunderstood antagonist. Almost 44% of people also want to see a known criminal as the antagonist, and 1 person wants to see the antagonist accidentally become that role.
  • 11. What types of setting would you associate with a typical Thriller film? A clear majority of 75% of people would expect to see an abandoned building used as a setting in a Thriller. Other popular choices were forests and dark alleyways, with 6 and 7 votes each respectively.
  • 12. What is the typical iconography you would associate with a Thriller? Almost 70% of people would expect to see crime in general used as an icon in a Thriller film. 43.8% of participants also expect to see shadows, and 50% would expect there to be moments of silence.
  • 13. Would music would you associate with Thriller films? There is a 50/50 split of 56.3% each between fast and slow paced music, which indicates that different Thrillers have differently paced music. 37.5% of people that voted said they would expect to hear low pitched music compared to the 18.8% of people that would associate high pitched music with Thrillers.