The document discusses feedback from a target audience questionnaire about a horror movie trailer, poster, and magazine cover. 15- to 18-year-olds provided feedback. Most saw that the trailer conveyed a psychological thriller genre through its modern topic and portrayal of the protagonist's emotions. However, some felt it did not emphasize the psychological aspect enough. All felt the poster, trailer, and magazine cover worked coherently together to advertise the same project through shared visual elements. Feedback praised conventions in the trailer like dark locations and a human antagonist. Audiences found the trailer's editing, soundtracks, and use of silence made it scary and professional.

1. What have you learned from your audience feedback?
EVALUATION QUESTION 3

2. TARGET AUDIENCE
QUESTIONNAIRE
With our horror trailer rated and focused on appealing towards teens aged 15-
18, we wanted to gain feedback from our specific target audience; this will allow
us to understand what attracts teenagers to horror movies and therefore how to
create a successful product for the correct age range. To do this I created a
questionnaire that consists of questions about the trailer as well as the movie
poster and magazine cover, asking if all three media products were cohesive and
worked well together. The questionnaire has been filled in by 15 individuals from
the age range of 15 to 18.

3. The majority of the audience saw a clear
match with the movie coming from the
psychological- thriller genre, explaining
that elements such as the “very modern
topic like most psychological horrors”.
Reviews also showed that the “screaming
shows mental and emotional torture” and
throughout the trailer “different emotions
are shown from the protagonist”.
However four people did not see the
psychological aspect of our movie,
saying that “it had some mental factors
but not enough” to show the sub-genre.
Some also said that the use of a large
knife as a prop as well as blood gave
them impressions of the film being a
classic slasher. On the other hand the
plot was successfully presented as all of
the reviewers voted.

4. We received an immense amount
of positive feedback about the aid
of the movie poster and magazine
cover supporting the trailer as all
15 individuals reported back that
the poster would attract them to
watch the film because of “the
focus on the phone screen in a dark
location” and how “it looks
dramatic, mysterious and sinister”
With “the use of colours”, “the title
matching all the products” and
“showing the protagonist on all three
pieces” the audience believed that the
products looked cohesive and like it
advertised the same project and
linked well altogether.

5. CONCLUSION
Overall the audience feedback we received for all three products was positive. The target audience
commented that the image for the poster was smart since we can see the protagonist on the
screen however is blocked by Mason’s sinister text to foreshadow the power the antagonist gains
over the protagonist. They spotted the link between the glow of the phone and the caption at the
top of the poster and liked the slit effect as it relates to our production company, SLIT STUDIOS.
The target audience had mixed views for our magazine cover’s image. They thought the model’s
anxious facial expression was effective for expressing the horror genre and made them feel uneasy.
However they felt that the image was bad quality and therefore damaged the professional look for
the front cover. On the other hand they really liked the features on the cover, especially the chance
to win tickets for Thorpe Park’s Fright Night as it is the biggest amusement park in England and
therefore will attract more people into buying the product.
Feedback for the trailer was extremely helpful through the questionnaires along with the private
watching with a chosen focus group.
The feedback praised conventions throughout the mise-
en-scene such as the dark locations and a human
antagonist rather than a supernatural force as millennials
find that less scary. The audience feedback collectively
expressed that the trailer’s editing is what made it scary
and professional. They thought the soundtracks and
effects were unique and suited our narrative as well as
the silence right before the jumpscare making them feel
anxious in case something would pop out.