Male indie music fans are typically aged 17-24, dress casually in brands like River Island and Topman or independent retro stores, and have interests in creative or artistic jobs. Female indie fans also tend to be 17-24, are confident expressing emotions and interests in creative arts or retail work, shop at stores like Topshop as well as small retro stores, and enjoy both mainstream and niche music festivals. Drug references are common in indie music lyrics due to influence of drug experiences.

1. Audience Profiles: INDIE.

2. Audience ProfilesMaleOn most occasions aged between 17- 24.Smart, casual dress style, usually shop at ‘River island’, ‘Topman’ or any independent retro clothing stores.More in touch with their feminine side as opposed to rock fans.Drugs are stereotypically associated with young indies as lyrics are heavily influenced by drug effects and experiences.Preferences to work in indie bars or clothing stores. Quite often work in creative and artistic job roles.

3. Audience ProfilesFemaleAged between 17-24.More confident about sharing emotions and relating to their ‘inner selves’.Usually have a job in the creative arts or retail industry.Shops mostly in topshopbut also has a tendency to shop in small retro clothing stores and none designer labels.Prefers mostly non-mainstream music.Enjoy big name festivals as well as niche and non mainstream compilation gigs and festivals.