The target audience is 18-25 year olds, predominantly male, who are students, graduates, or employed. They have average disposable income from employment, loans, or parents that they spend on technology, clothes, concerts, music, alcohol, and festivals. They are loyal to media brands like NME and lifestyle brands like McDonald's. They are heavily active on social media and photo sharing sites and interested in indie music artists like The Kooks, Arctic Monkeys, and Mumford & Sons.

1. Audience Profile

2. Basic Information
Age Range: 18-25 year olds. Consisting of students, graduates and
those in employment.
Appeals to both males and female, however predominately male due to
the star image of the band.
Audience of any sexuality.
Majority within the demographic group D.
Mostly appeals to a British audience, due to the indie conventions,
however it would also appeal to a minority of Americans.

3. Income
Audience are likely to have an average amount of disposable income.
Income from part –time/ full time employment or student loans, or from family
(parents).
Living at home or at university, however independent with money due to age.
Have latest technology due to education purposes: laptops, phones, etc for streaming
of new music/ music related news etc.

4. Buying Habits
Disposable income likely to be spent on:
-Technology
- Clothes
- Make Up
-Concert Tickets
-Music Albums
- Alcohol/ Cigarettes
-Muisc Instruments (guitars,etc)
-Festival Tickets
-Styling Products

5. Loyalty to Brands
Media: Odeon, Cineworld, HMV, NME, Marshall, Kerrang!, Game Station, The
Ticket Factory
Lifestyle: McDonalds, Pizza Hut, Burger King, Smirnoff, Golden Virginia,
Subway, Carling, Fosters.
Fashion and Styling: Converse, Doc Martens, Topshop, River Island, Vans,
MAC, HM.

6. Media Interests
Large social groups- heavily on social media sites such as Facebook, Twitter,
Myspace and Whatsapp.
On art and photo sharing sites such as Instagram, Flickr and Tumblr.
Audience within Education (college/university) are frequently visiting sites such
as The Guardian, The Telegraph and tabloids such as The Daily Mirror.

7. Music Interests
Preferred Artists:
The Kooks
The Killers
Kings Of Leon
Bombay Bicycle Club
Mumford and Sons
Red Hot Chilli Peppers
Arctic Monkeys
The Strokes
Vampire Weekend
Coldplay