This document profiles two audiences - females aged 15-25 who are interested in fashion and being creative with their appearance, often enjoying low-key artists at music festivals and textiles, and males also aged 15-25 with interests in art, photography, music as demonstrated by being in a band, enjoying bands like Bombay Bicycle Club and Arcade Fire, and maintaining a good appearance through clothing choices, both audiences regularly attending music festivals and gigs.

1. INDIEAudience Profile Hannah Liddle Dan Mcgovern

2. The Female Usually aged between 15 & 25 Can be associated with Topshop, however can be seen in a lot of vintage boutiques. Interested in fashion and Like to be different and creative with their appearance. Their interest in music are always low key artists such as Bon Iver, Fleet Foxes. Often attend Music festivals and gigs. Quite arty and creative, possibly enjoy working with textiles.

3. THE MALE Interests are often in art and photography. Believe they have a passion for music. More often than not they’re in a band or play and instrument Same as the female profile aged between 15 & 25 years. Enjoy bands such as Bombay Bicycle Club, Arcade Fire. Take a lot of influence from bands such as these, Often attend Music festivals and gigs. Like to keep up a good appearance with their clothing choices.