This document summarizes the profile of an audience segment. It describes them as mostly female students aged 16-23 from middle-class British families living in urban areas like London or Birmingham. They have a comfortable income from parents or part-time jobs and enjoy indie fashion, photography, festivals and shopping at stores like Topshop and Urban Outfitters. Their other interests include brands like Cath Kidston and Apple as well as artists like Birdy, Ed Sheeran and Ellie Goulding.
For style enthusiasts, work in fashion may be the perfect job; a chance to influence culture and change the way in which a country dresses during the day and night. Read onto see that branch from the fashion industry may be right for you personally.
Punk fashion started in the 1970s when rock bands brought in this rage to London, New York and other famous cities of the world. This fashion, generally worn by rock-stars included super-tight jeans, ripped tees, leather jackets, along with an attitude of anger and sweat. Sharp cuts replaced soft lines and the future of punk aesthetics was established.
http://www.punkindia.com
For style enthusiasts, work in fashion may be the perfect job; a chance to influence culture and change the way in which a country dresses during the day and night. Read onto see that branch from the fashion industry may be right for you personally.
Punk fashion started in the 1970s when rock bands brought in this rage to London, New York and other famous cities of the world. This fashion, generally worn by rock-stars included super-tight jeans, ripped tees, leather jackets, along with an attitude of anger and sweat. Sharp cuts replaced soft lines and the future of punk aesthetics was established.
http://www.punkindia.com
Seoul, All About Shopping : The Shopper's Paradise
Last posted : 2014-02-27
Just as each person has his or her own distinct personality, so do they each have their preferences when it comes to shopping. Some look for the very best bargains, others look for highquality items, and still other shoppers look for the most unusual items. Seoul is a city that will satisfy all of these personalities. Introducing Seoul, a veritable shopper’s paradise where every kind of shopping is possible.
Try find a unique space to stay in Seoul at http://kozaza.com
In my intermediate (3-5) class, we had a guest artist come in to talk about their job. This artist was a visual merchandiser from the company Forever 21. She discussed her roles in the company, fashion, and why this is a career in art.
Hi every everyone,
I am Vidisha De, an Marketing Internship Student under Prof. Sameer Mathur, IIM Lucknow.
This is the my ppt slide that I created based on the Victoria's Secrets study case.
Seoul, All About Shopping : The Shopper's Paradise
Last posted : 2014-02-27
Just as each person has his or her own distinct personality, so do they each have their preferences when it comes to shopping. Some look for the very best bargains, others look for highquality items, and still other shoppers look for the most unusual items. Seoul is a city that will satisfy all of these personalities. Introducing Seoul, a veritable shopper’s paradise where every kind of shopping is possible.
Try find a unique space to stay in Seoul at http://kozaza.com
In my intermediate (3-5) class, we had a guest artist come in to talk about their job. This artist was a visual merchandiser from the company Forever 21. She discussed her roles in the company, fashion, and why this is a career in art.
Hi every everyone,
I am Vidisha De, an Marketing Internship Student under Prof. Sameer Mathur, IIM Lucknow.
This is the my ppt slide that I created based on the Victoria's Secrets study case.
This case entitled “Burberry” by Youngme Moon presents the scenario a British luxury goods company “Burberry” under the leadership of Rose Marie Bravo, the new CEO of the company, who completely transformed the company with a battered, rustic brand into a classic yet contemporary brand. Burberry is one of the oldest fashion businesses of the world, founded in 1856 by Thomas Burberry. During this period of almost 150 years, Burberry provided many remarkable products, the most notable being the gabardine-made trench coats, that it invented and the classic iconic “Burberry Check”, the camel, black, red and white plaid design that became its identity. In this period, the company saw many highs (extreme popularity) serving the Royal customers, celebrities, politicians as its clientele but as it approached the late 1990s, it started getting tapped in its own old-fashioned products and thus, its brand value greatly diluted due to parallel trading, counterfeits and lose control over its distribution channel. But as Rose Marie Bravo joined the team, she completely revamped the company’s brand equity, product line, and distribution system and gave a new life to the company. The result was the company sales rose from £225 million in FY 2000 to £594 million in FY 2003.
PLEASE HIT LIKE IF THE ABOVE PRESENTATION IS HELPFUL ! :)
Each prize has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
2. General information
• Age range from 16-23
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• Mostly Females
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• Group E -Student, Either at college or university
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• Urban life style, live in a big city such as London, or
Birmingham
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• Mainly British culture
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3. Income
• Likely to have a comfortable amount of
disposable income
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• Coming from parent or part time job
such as working in a café or shop
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• Come from a middle class family
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• Friends come from similar background
and brought up the same
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4. Interests and appearance
• Into the latest fashion
• Arty
• Unique
• Indie/ vintage fashion taste
• Into festivals
• Like Photography
• Enjoy shopping
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5. Brands and other interests
• Shop at: Topshop, Miss Selfridge,
River island, New look, H&M and
Urban outfitters.
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• Other brands such as: Cath Kidston,
Apple, Ugg, Star bucks, Costa,
vogue magazine
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• spend money on: clothes, Make-up,
Going out
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• Artists they like: Birdy, Ed Sheeran,
Ellie Goulding and Feist
