The survey results showed that the audience responded positively to the album digipak, website, and music video created by rLb Pictures. Specifically:
- 16/20 people thought the album digipak looked professional and fit the indie rock genre.
- 17/20 people thought the website homepage was visually appealing and looked like a real artist's site.
- 17/20 people thought the music video was professionally made and fit the indie rock genre.
The feedback indicated that rLb Pictures was generally successful in crafting media that appealed to their target audience and emulated real examples of the genres. However, a few areas for potential improvement were also identified.
Establishing a new coffee business at UttaraAyesha Sultana
Leisure coffee house in determined to become a daily necessity for local coffee addicts, a place to dream of as we try to escape the daily stresses of life and just a comfortable place to meet our friends or to read a book, all in one.
Presentació de l'investigador Francesco Sylos durant la taula rodona "Homo scientificus europaeus" celebrada a l'Ateneu Barcelonès (8/11/2013) i organitzada per la Secció de Ciència i Tecnologia i Euroscience, i amb el suport d'entre d'altres de l'Associació Catalana de Comunicació Científica (ACCC), i el col·lectiu Carta por la Ciencia.
Establishing a new coffee business at UttaraAyesha Sultana
Leisure coffee house in determined to become a daily necessity for local coffee addicts, a place to dream of as we try to escape the daily stresses of life and just a comfortable place to meet our friends or to read a book, all in one.
Presentació de l'investigador Francesco Sylos durant la taula rodona "Homo scientificus europaeus" celebrada a l'Ateneu Barcelonès (8/11/2013) i organitzada per la Secció de Ciència i Tecnologia i Euroscience, i amb el suport d'entre d'altres de l'Associació Catalana de Comunicació Científica (ACCC), i el col·lectiu Carta por la Ciencia.
Són de fiar els sondejos, especialment els que preveuen els resultats electorals? Es poden manipular? Les opinions que s’hi expressen són conviccions profundes, o superficials? I dels indecisos, què en fem? Votaran o no? Explorem com es cou un sondeig i quin són els usos bons i dolents d’aquesta eina.
Ponent: Frederic Udina (professor d’Estadística, UPF i Barcelona GSE): “L’urna i la bola de vidre: secrets i enganys dels sondejos”. Dijous 2 de juny del 2011. Ateneu Barcelonès.
http://ciencia.ateneubcn.org/category/cicle/curs-dautodefensa-matematica/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Our audience feedback indicated that 16/20 participants surveyed thought our digipak
looked professional and followed conventions of our chosen genre (indie-rock). This
was particularly important to us as we wanted our digipak to be realistic and similar to
other album digipaks within our genre.
3. Audience feedback also indicated that 16/20 people surveyed thought that the front
cover of our album digipak was visually appealing. This was important to us as we
recognised the importance of having an eye-catching cover in order to attract/appeal
to an audience and how this could in turn, generate sales. We did also take into
consideration the fact that it may not be to everyone’s individual taste and so this was
how we accounted for the 4 participants who chose ‘No’ to the question.
4. 18/20 participants stated that the album digipak looked like a real artists album. This
was a particularly pleasing result for us as it indicated that we had successfully
followed conventions both of the genre (album digipak), as well as Indie-Rock genre
conventions. We spent a lot of time researching into real media texts and so we felt
this score highlighted how thorough we were when it came to emulating real artists
albums.
5.
6. Our target audience indicated that they liked many different features of
our album digipak. However, the most commonly noted were; the image
on the CD, the front cover, the range of images used and that the text was
easily readable. These were all important factors to us when creating our
digipak as it showed we were able to take feedback from our individual
draft album digipaks in order to create a successful ancillary task.
Feedback from our drafts highlighted that we needed to use a larger
variety of images and make the text more readable, and so, from our
audiences’ answers we saw that we were successful in making these
improvements.
7.
8. For what our target audience would improve, 7/20 participants surveyed stated that
they would improve ‘Nothing’. This was very pleasing to us as this suggested we had
met the expectations and standards of our core target audience. However, two
common areas for improvement were; to change the font colours and to use more
similar images. In production we did however make a conscious decision to use
varied images in order to portray the many different stylings of our artists and to
give our audience more information about her. We also decided to utilise dark text
colours so that the writing would stand out against any background. We were
therefore quite surprised that these aspects were issues for our target audience.
9. 16/20 participants surveyed thought that our website looked professional and
fitted our chosen genre. We were pleased with these results as we carried out a
lot of research into other artists websites in order to fully understand the
conventions of this ancillary task. We did question as to why 4/20 people voted
‘No’, as we felt our website homepage looked professional and very obviously
related to the Indie-rock genre, e.g. through the use of dark colours, unique
layout, etc.
10. 17/20 participants indicated that they thought the website homepage was visually
appealing. We were very pleased with this as we aimed to create a very visually
stylistic website in order to catch our audiences attention and thus, attract them to
our artist. We stuck to our house style, using vivid, block colours for effect, as well as
utilising stylish images of our artist on a sliding banner of pictures. For the 15% who
voted ‘No’, we understood that the website may not have appealed to everyone’s
individual taste.
11. Once again, 17/20 people stated that our website looked like a real artists
homepage. This indicated that we had carried out successful research into real
media texts, as our target audience thought we followed the conventions and
stylings of a real artists website. It highlighted that our website was realistic and
professional.
12.
13. Our target audience indicated that they liked our varied use of images featured on
the website homepage. In particular, they liked the use of the sliding banner of
pictures. They also liked that we had links to iTunes and social media. We were glad
that our audience indicated these features as they are especially important in
attracting our audience of teenagers. The fact that they noticed these suggests that
they would buy the music by our artist and/or share her music through social media
sites.
14.
15. 5 participants surveyed stated that there was ‘Nothing’ to improve. This was
pleasing to us as we felt we had successfully followed conventions of the
website homepage as well as appealing to our core target audience. However,
two specific comments that were made was to use a different background and
to make certain elements on the website bigger e.g. the artists name, links to
social media, etc.
16. 17/20 people said that our music video was professional and related to our chosen
genre (Indie-rock). We were pleased with this result as it implied we had successfully
followed genre conventions and reflected the amount of effort we put into making
our video professional through the use of varied camera shots/angles, framing a
shot, as well as post-production elements, such as editing.
17. 17 people stated that the lip-synching in our video was ‘convincing’. This was a
particularly important aspect of the music video to us as we realised the importance
of lip-synching looking professional. We spent a lot of time editing the video in order
to make sure that the lip-synching looked believable, as we knew that if the lip-
synching wasn’t in time then this could affect the overall success of the music video.
18.
19. All of the answers from our target audience in regards to the narrative/storyline
of our music video were all generally correct. They picked out key themes
represented in our video e.g. happiness, depression, appearance and identity,
etc. We were pleased that our target audience were able to identify these
different emotions portrayed by our artist and felt that perhaps our audience
could identify with her on the basis of these emotions and themes.
20.
21. 5/20 respondents indicated that they liked the use of a black and white filter. We
were pleased with this as we felt this element incorporated the indie-rock genre
into our music video and enabled us to convey emotion. Another element our
target audience liked was the style of our artist, and the fact that the video
followed conventions (was obviously indie). This was important to us as we
wanted to make it clear to our audience what genre we were working in and also
to make our music video look professional by successfully copying the conventions
used in such real media texts. Other comments stated that they liked the lip-
synching and thought it looked professional, and they also liked the themes within
the video, perhaps because they could identify with them?.
22.
23. 6 participants stated that there was ‘Nothing’ they would improve, which pleased
us greatly. However, one specific comment that was made by 6 respondents was
the use of the black and white filter and the fade to colour. Respondents felt that
we should use the filter throughout the video, perhaps in order to emulate our
chosen genre better?.
24. 16/20 participants felt that our three pieces of work were obviously related.
This was particularly important to us as we wanted to create synergy between
all of our media products, and felt that it was important to carry our house
style throughout our media package. We were especially careful to use the
same fonts and colours throughout our three pieces of work and wanted it to
be obvious to our target audience that they were connected. We were
disappointed that 4 people felt they were not, as creating synergy was one of
our main focuses.
25.
26. The majority of the answers for this question were based on the style of our artist.
11/20 participants surveyed understood that she was an indie/alternative artist. We
were very happy about this as it indicated we had successfully styled our artist and
made our genre obvious to our target audience. However, one comment stated that
they didn’t understand our artists image. We were surprised by this as we thought
we had made it clear, however, we realised that our artists image was down to
individual interpretation.
27. 15/20 participants indicated that overall, they would be likely to take an
interest in and listen to our artists music. We were especially pleased by this as
it meant we had achieved our goal of appealing to our core target audience.
We also understood that the style of music chosen (Indie-rock), may not be
everyone’s preference, and so, we realised that the 5 people who voted ‘No’,
may not actively listen to music within our chosen genre. The statistic indicated
to us that our artist would be popular with teenagers and that overall, our
production work was successful.