The document summarizes feedback from an audience survey about soap operas. It finds that most viewers enjoy soaps because they have free time and find them entertaining. EastEnders is cited as the most popular existing soap. Viewers are most interested in dramatic storylines involving mystery or crime. They typically watch soaps every other day. When creating a new soap opera, the document recommends including drama, cliffhangers, fast pacing in trailers, and airing weekdays between 7-9pm.