The document discusses audience testing and feedback for a student media project. It provides results from questionnaires given to the target audience of 15-24 year olds. Overall, the feedback was positive - most respondents correctly identified the genre as horror, found the opening tense, understood the plot and use of flashbacks, and said they would recommend the film. Some constructive feedback addressed improving elements like sound design and building more tension. The students were pleased most feedback validated their creative choices while also identifying potential areas for enhancement.

1. Q4/Q5. Who would be the audience for your media product? How did you
attract/address your audience?
Throughout the process, we tested
our concept on our audience. This
featured our initial research in which
we tested our audience using a
questionnaire which featured a
series of closed and open questions.
From this initial research, we
discovered that an abandoned
location would be very effective, as
the majority of our audience stated
that it would be the most
conventional of horror.
We also used a 1-10 scale styled
question, in which the audience
circle the number they feel most
appropriate. For example:
This particular question was very useful as it gave us an idea as to the most conventional stock
character for our clip. From this question, we discovered that the character would definitely have to be
young and vulnerable, though the sex was a less important matter. Therefore, we came up with
Darren, a young, vulnerable male, conventional of horror. We also tested possible names in a fixed
question format.
Initial Audience Questionnaire
Initial Audience Questionnaire II

2. Our core audience is the 15-24 demographic, this
is because the horror genre is intrinsically aimed
at a younger audience as this age group enjoy the
gore and scares which are evident throughout. The
characters appeal to this target audience as
Darren fits in with the age demographic due to
being a young male around the age of 16/17. This
creates verisimilitude for the audience as they feel
that this could happen to them which creates an
enigma and a social currency.
Despite this, after choosing hysteria, we thought that
the name ‘the premonition’ was much more suited to
our piece. This is because the word premonition
means to see something before your eyes. Below you
can see the question we originally asked, however,
nearer the time, we realized hysteria didn’t really fit
with our piece, and premonition is far more suitable.
Target Audience Initial Audience Questionnaire III

3. Additionally, people thought our
location was perfect, saying the
caravans dingy, dull and abandoned
look created a more visceral
experience for most people and
believed that its small, confined
space actually contributed to build
enigma.
A few people thought the
continuity of our sequence could
be improved, saying that
providing more shots with
movement of our protagonist
should be added to make our
sequence just that little bit
better.
Another strength included the high
quality resolution of the picture and
audiences believed that this made
the sequence seem like an actual
film.
Also, some of our audience stated
that they were unsure as to
whether Darren should been killed
or whether we should have left it
as a mystery to build up a further
suspense.

4. From our audience testing many people
liked the use of our soundtrack, saying it
fits well with the visuals and the high
pitched, discordant sounds of the
flashbacks were very effective in creating
a sinister, scary feeling about the piece
which shocked audiences (this was the
effect we wanted to create).
Some people thought that a couple of
the shots looked a little bit shaky,
which did not fit as well with the piece
as it should. As soon as we received
this feedback, we tried very hard to
alter the graininess of the image and
change the colour to create a
contrasting look to the normal shots.
Audiences also thought our camera work
was excellent, especially the frequent short
and long tracking shots which revealed
various props as well as our protagonist in
the sequence. They also liked the use of
pull focus shots and canted angle shots,
saying it made the piece more professional
and more fitting to our thriller/horror genre.
One person thought that the
edited effects and composition of
the flashbacks did not look very
effective, that our group should
improve the look of these
flashbacks to make it more clear
and sinister.

5. They both felt that our flashbacks were extremely effective yet felt that we may have done more with the
sound in terms of a sound mix to build tension and create a sense of eeriness which is typical of horror
films. Overall, we were pleased with this response, though, as a group we were pleased with the soundtrack
we used. This is because we deliberately used the soundtrack to pose a contrast to the general mood of the
clip.
In this short video, features
two people inside our age
demographic (15-24) whom
are commenting on the
strengths and weaknesses of
our clip after seeing our final
cut at the advanced
screening.
Vox-pop clip
Summary of Clip

6. Q4/Q5. Audience Final Cut Questionnaire Results
1. Did you understand
what was going on in the
opening?
In terms of our results for this first question,
we are very happy. I say this because out of
our 10 respondents, 6 said they understood
the plot completely and 4 said they
understood the plot mostly. This shows that
our plot is very coherent.
2. What genre would
you class this film as?
Again, we are very pleased with
these results. This is because 70%
of our respondents thought that it
was clearly a horror genre, which
shows that on the whole we have
succeeded creating a horror
opening.

7. 4. Do you think that in the
opening the protagonist
should’ve died?
6. On a scale of 1-10 how tense did you
find the opening? (1- being not tense
10- being very tense)
This chart shows that the majority of our respondents thought
that the protagonist should’ve been killed, this is good for us
as we were unsure whether to not kill the protagonist and
leave a cliff-hanger.
We are pleased with the results from this question as 60%
felt that our clip was an 8+ out of 10 in terms of tension
which shows that our clip was effective in terms of building
up suspense.

8. 9. How many flashbacks were there?
This question was more to see if our audience were
paying attention. As there were indeed 5 flashbacks, it
shows that on the most-part, our audience were paying
attention meaning the other answers will be valid.
11. Do you think our use of font was
suitable?
This another encouraging result. I say this because 80% of
our respondents felt that our font was suitable. Considering
we changed our font rather close to the deadline, it was very
pleasing to see this.

9. 3. Which part of the opening could’ve been
improved?
For this question, we had a varied response.
Some stated that the sound could’ve been
improved in terms of a sound mix and others
stated that the build-up of tension could’ve been
enhanced. In our own opinion, we thought the
soundtrack was very effective as it created a
contrast to the general mood of the clip.
5. Was the opening generally entertaining? If
so..why?
Again, for this question, there were a wide
array of answers, some stated the soundtrack
made it entertaining, some said it was so
because of the diegetic sound. On the whole,
the most popular answer for this question was
the flashbacks.

10. 7. Would you recommend the
film to others?
For this question, we was
looking for a fixed answer of
yes or no. Encouragingly,
100% of our respondents
stated that they would
recommend the film.
8. Did you understand the use
of flashbacks?
This was also a very
promising result, 90% of our
respondents understood the
use of flashbacks in our clip,
which was to evidently show
the caravan to have a past in
terms of murder and torture,
therefore this was a very
heartening result for us.