This document provides guidance on collecting audience feedback through various methods like Facebook comments, questionnaires, focus groups, and interviews. It discusses quantitative feedback based on data from closed questions and qualitative feedback from open-ended comments. The document advises including both types of feedback and providing respondents with information on the purpose and use of the feedback when collecting it through a questionnaire. It also outlines key elements to include in a questionnaire like different question types, purpose, and how the answers will be used.

1. Audience Feedback

2. How can we collect audience
feedback?

3. How can we collect audience
feedback?
• Facebook / YouTube / Twitter comments
• Questionnaires
• Focus groups
• Interviews
• YouTube statistics

4. Types of feedback
• Quantitative: This is feedback based on data.
For example, Of 10 students questioned, 8
rated Media Studies lessons as ‘average.’
• Qualitative: This is open, comment-based
feedback. For example, Students described the
teaching as ‘not bad,’ though one described
the teacher as ‘looking a lot older than he
really is.’

5. Collecting Feedback
• You need a mix of both quantitative and
qualitative feedback.
• You can get quantitative feedback by asking
closed questions – questions where there are
fixed answers.
• You can get qualitative feedback by asking
open questions – where you invite people to
give a response.

6. Questionnaire Contents
• Information to give respondents:
– the purpose of the questionnaire!
• What is it about and where their answers be used.
• Different types of questions:
– Closed
– Likert scale
– Multiple choice
– Rank order
– Open-ended

8. Questionnaire
TASK: Create a questionnaire to gather audience
feedback for your main task and ancillary texts.
You must collect a mix of qualitative and quantitative
feedback.
Your survey must help you establish:
1. Whether you have attracted the target audience
you aimed to;
2. Whether you have successfully represented your
artist in the way you intended to;
3. Whether you have succeeded in creating a ‘brand’
across all three media products.