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Vicky Casson
Vicky Casson

This document provides information on different types of primary and secondary research methods for answering research questions, including questionnaires, interviews, observations, message boards, and analyzing media texts. It also discusses open-ended, closed, and probe questions that can be used in interviews.

TechnologyEducation
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How to research ,[object Object],[object Object],[object Object]
Primary research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Secondary Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questionnaires ,[object Object]
Open Ended Questions ,[object Object]
Closed Questions ,[object Object]
Probe Questions ,[object Object]
Interviews ,[object Object]
[object Object]
Message Boards ,[object Object]
Observations ,[object Object]
Own Analysis of a Media Text ,[object Object]
"An attitude is a mental state of readiness, organised through experience, exerting an influence upon an individual's response to an object and the situations with which it is related." (Allport) • ,[object Object],Likert survey This consists of a series of statements relating to attitude and the response is in the form of one of these options:   1.strongly agree 2.agree 3.neither agree or disagree 4.disagree 5.strongly disagree e.g. Question 4. Marilyn Manson is a threat to teenagers. Do you1.strongly agree 2.agree 3.neither agree or disagree 4.disagree 5.strongly disagree   Semantic-Differential scale This consists of a series of bipolar responses and the respondent has to indicate the direction and intensity of the response.e.g. A respondent might describe their reactions to Marilyn Manson in the following way:   Exciting12345 Unexciting Threatening12345 Non-threatening Want to dress like him12345 Do not want to dress like him
[object Object],[object Object],[object Object],[object Object],[object Object]

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