The document discusses audience feedback that was gathered on a media production project through a focus group and questionnaire. Some key issues that arose were people potentially not being fully truthful in their responses and difficulty analyzing open-ended questions. To address these issues, the author created a mixture of open and closed questions and conducted content analysis to categorize responses. Overall, feedback was positive on elements like aesthetics, music, and enjoyment of the documentary. One suggestion for improvement was including a wider variety of shots. Moving forward, the author would create a more diverse focus group and consider conducting interviews to obtain feedback.