This document discusses different methods for collecting audience feedback on products, including qualitative and quantitative research. It recommends using a combination of methods. Specifically, it recommends: 1) Conducting a focus group to get detailed feedback and allow for follow-up questions, while also challenging stereotypes by including a diverse set of perspectives. 2) Using questionnaires to collect feedback but ensuring a variety of open-ended and closed-ended questions. 3) Considering focus groups and questionnaires together to get comprehensive feedback that can be used to improve products and conventions.

1. Audience Feedback
Objectives
We needfeedbackonall three products(Documentary,Double Page Spreadandthe RadioTrailer)
We needtotry out newmethodsanduse a more variedtype of IT
Qualitive Research:
“Qualitative Research isprimarilyexploratory research.Itisusedtogainan understandingof
underlyingreasons,opinions,andmotivations.Itprovidesinsightsintothe problemorhelpsto
developideasorhypothesesforpotential quantitative research.”
Quantitive Research:
“Quantitative methodsemphasizeobjectivemeasurementsandthe statistical,mathematical,or
numerical analysisof datacollectedthroughpolls,questionnaires,andsurveys,orbymanipulating
pre-existingstatistical datausingcomputational techniques”
FocusGroup:Providesdetailedfeedback,followupquestions,yetonlyasmall sample size.How
representative isthis?Itcondensesdownourtargetaudience tostereotypical factors.WhatImean
iswe wouldonlyhave afewmale respondentswholike videogames,thisdoesnotchallenge
stereotypesorgive relative feedbackfrommore angles.
Questionnaires:Providesfeedback yetusesalimitedamountof questions.The audience cannotask
for clarificationwiththe terminologyused.
Voice Recording (Faceto Face):Givesgoodfeedback,is appropriate foron-the-spotquestions.Voice
recordingshoweverwill augmentthe ITskillswe use.
AS to A2
At AS,I usedQuantitive research formymusicmagazine byincludingthe responsesfromapaper
questionnaire intopie charts.The effectof thisshowsme visuallywhatthe averageswere.However,
my questionswerenotuseful toimprove from.Mostof the questionswere eitheryesorno
responsessothatmeansI mostlyusedclosedquestions.Closedquestionsare goodfora clear
response.A goodtechnique Icouldhave usedwasusing“andwhy?”for a more elaboratedanswer.
ThismeansI can improve fromthe response.
I askedsome openquestionstoolike“Whatdoyou like the most?”Thisquestiondidnotgive any
optionstochoose frombecause I wantedmyaudience to pickoutthe codesandconventions that
theyliked.Mostof my audience said“the colourscheme”
If I were todo thisprojectagainI wouldinclude afocusgroupfor mymagazine.ThiswayI can have
detailedresponsesandaskfollowupquestions.Italsohelpsthe audience astheycan askfor
clarification.
To remember:
Doingquestionnaireshelpswiththe feedbackforourproductssowe learnto improve onthe
conventionsthatlackquality.Tomake questionnaireswe needtoremembertogive arange of open
and closedquestions.Tohelpthis,we canalsoprovide options(suchasStronglyagree,agree,
disagree,stronglydisagree) andonlygive fourof these answerssothatthe audience isnot
constantlytemptedtopickthe middle option.We needtobe considerate tothe audience by
avoidingcomplexterminology.Butwe canovercome thisbyincreasingthe levelof difficulty
throughoutthe questionnaire.We needtomake the questionnaire enjoyableaswell soour
audience givespositive aswell asnegativefeedback.
We needtoknowthat doing a questionnaire isaboutusingthe maximuminformationwiththe
respondentsdoingaslittleaspossible.