This document discusses the results of audience analysis research conducted to inform the creation of a music video. Key findings include: - The target audience is youth and the music video will have a narrative style and address social/political issues relevant to them. - Visuals should have high energy and feature a vintage, 1980s-inspired concept relating to movies like "It" and "Stranger Things". - The preferred album format is digital and the album design should be abstract. - Potential album titles that connect with the target audience are "Millennia" and "Generation XYZ".

1. A U D I E N C E
A N A L Y S I S

2. IT IS IMPORTANT TO KNOW THE GENDER OF YOUR TARGET AUDIENCES SO YOU
WILL HAVE A CONTROL ON YOUR MISE EN SCENE, CHOICES OF COLOURS AND
THE MESSAGE OF YOUR MUSIC VIDEO. YOU HAVE TO KNOW WHICH GROUP WERE
BIGGER SO YOU WILL EASILY CONDUCT WHAT KIND OF MUSIC VIDEO WILL
SELL AND WILL YOU BE MAKING IN THE FUTURE. AS YOU CAN SEE THE
RESULT ON MY RESEARCH WERE PRETTY NEUTRAL THEREFOR, I WILL MAKE A
MUSIC VIDEO THAT WILL COVER ALL THE GENDERS. IT ALSO HELPS ME TO
GATHER THE CASTS FOR MY MUSIC VIDEO AS I WILL KNOW WHICH GENDERS
WILL I REPRESENT SO THEY WILL HAVE CONNECTION WITH THE AUDIENCES.

3. THE GENRE IS UNDENIABLY ONE OF THE FACTORS TO CONSIDER TO KNOW WHEN
MAKING A MUSIC VIDEO. ON MY RESPONSES ONE OF THE TOP CHOICES BESIDE
POP IS INDIE MUSIC WHICH I AM PARTICULARLY PLANNING ON MAKING ON.
TO HAVE A GOOD NUMBER OF RESPONSES FOR INDIE MUSIC REASSURED ME
THAT I WILL HAVE A GOOD NUMBERS OF AUDIENCES AS WELL. THIS CONNOTES
THAT MY ALBUM AND MUSIC VIDEO WILL SELL ON THE MARKET. ALSO BY
KNOWING WHICH GENRE WILL SELL THE BEST, IT WILL HELP YOU AS WELL TO
KNOW WHAT KIND OF MUSIC WILL YOU BE PRODUCING FOR YOUR MUSIC VIDEO
AND WHICH COSTUME, MAKE UP AND LIGHTING WILL IT SUIT IT.

4. IT IS IMPORTANT ON CREATING A MUSIC VIDEO TO KNOW WHICH IS MORE
APPEALING TO THEM WHEN WATCHING IT SO YOUR VIDEO WILL BE RELEVANT
AND EFFICIENT TO YOUR TARGET AUDIENCES. THEIR TASTE WILL BE
SIGNIFICANT AS THEY ARE THE PEOPLE WHICH YOU WILL SELL YOUR MUSIC
VIDEO TO. THEY WILL BE YOUR MARKET SO YOUR VIDEO WILL BE MOSTLY
ACCORDING TO THEIR PREFERENCES. ON MY AUDIENCE RESEARCH, THEY WANT
THE MUSIC VIDEO TO BE NARRATIVE. THROUGH THAT I WILL MAKE MY MUSIC
VIDEO A BIT OF NARRATIVE.

5. IT IS IMPORTANT ON CREATING A MUSIC VIDEO TO KNOW WHICH IS MORE
APPEALING TO THEM WHEN WATCHING IT SO YOUR VIDEO WILL BE RELEVANT
AND EFFICIENT TO YOUR TARGET AUDIENCES. THEIR TASTE WILL BE
SIGNIFICANT AS THEY ARE THE PEOPLE WHICH YOU WILL SELL YOUR MUSIC
VIDEO TO. THEY WILL BE YOUR MARKET SO YOUR VIDEO WILL BE MOSTLY
ACCORDING TO THEIR PREFERENCES. ON MY AUDIENCE RESEARCH, THEY WANT
THE MUSIC VIDEO TO BE NARRATIVE. THROUGH THAT I WILL MAKE MY MUSIC
VIDEO A BIT OF NARRATIVE.

6. KNOWING WHAT KIND OF MOVEMENT AND ENERGY DOES YOUR AUDIENCES WANTED
TO SEE ON YOUR MUSIC VIDEO IS VERY IMPORTANT. IT HELPS YOU TO
DIRECT YOUR ACTORS WHAT KIND OF ENERGY THEY HAVE TO CONDUCT WHILE
FILMING YOUR MUSIC VIDEO. IT ALSO HELPS YOU TO BUILD YOUR
STORYBOARD AND CAMERA MOVEMENTS. ON MY RESULT THE AUDIENCES WANT
THE ACTORS TO HAVE A FULL ENERGY WHICH WILL I APPLY ON MY FUTURE
MUSIC VIDEO.

7. ONE OF THE ELEMENT OF MY IDEA IS PRODUCING A MUSIC VIDEO WITH A
MESSAGE. I WANT TO CREATE ART THAT INFORM PEOPLE AS IT WILL BE
WATCHED BY SO MANY PEOPLE. SINCE MY TARGET AUDIENCES ARE YOUTH, I
WANT THEM TO BE INFORMED ABOUT THEIR SURROUNDINGS. I WANT MY VIDEO
TO BE THE VOICE OF THE YOUTH ABOUT SOCIAL AND POLITICAL ISSUES.
WITH THE RESULT THAT I’VE RECIEVED FROM MY RESEARCH, I AM QUITE
HAPPY ABOUT IT AS THE YES IS GREATER THAN NO WHICH MEANS I AM FREE
TO TACKLE THESE ISSUES ON MY MUSIC VIDEO.

8. I WANT MY REFERENCE TO BE FROM THE MOVIE “IT” AND THE NETFLIX
SERIES “STRANGER THINGS” WHICH WAS SET IN THE 80’S. THESE MOVIE AND
SERIES WAS FOCUSED ON THE YOUTH AND ISSUES ABOUT THEM. THIS WILL BE
A GOOD REFERENCE AS IT RELATES WITH MY CONCEPT AND IT IS ALSO
VINTAGE THEME. THAT IS WHY I ASKED MY AUDIENCES IF THEY ARE
INTERESTED WITH THE VINTAGE CONCEPT AND I AM SO HAPPY WITH THE
RESULT. THIS CONNOTES THAT I AM FREE TO APPLY THIS CONCEPT ON MY
MUSIC VIDEO.

9. NOW GOING WITH THE TECHNICAL STUFF, ON CREATING A DIGIPAK ALBUM IT
IS ALSO IMPORTANT WHICH ONE THEY PREFER TO SEE AND WHAT KIND OF
MARKETING WILL I CONDUCT. ON THIS RESEARCH THE AUDIENCES PREFER THE
DIGITAL ALBUM MORE THAN THE PHYSICAL ALBUM. NONETHELESS I WILL
CREATE BOTH PHYSICAL AND DIGITAL ALBUM LAY OUT.

10. IT IS ALSO IMPORTANT HOW YOU WILL DESIGN YOUR DIGIPAK. ON THIS MY
AUDIENCES PREFER TO HAVE AN ABSTRACT DESIGN WHICH HELPED ME TO GET
SOME IDEAS AND START WHAT KIND OF DIGIPAK WILL I DO.

11. TO CREATE A MUSIC VIDEO, YOU HAVE TO KNOW WHAT IS YOUR ALBUM TITLE
IS. THE ALBUM TITLE WILL REFLECT ON YOUR MUSIC VIDEO AS WELL. IT
WILL ESTABLISH IMAGE AND FIRST IMPRESSION TO YOUR AUDIENCES AND
WILL SERVE AS YOUR BRAND NAME THAT WILL CONNECT YOUR MUSIC VIDEO
STORY, CONCEPT, ADVERT, AND ALBUM. ON MY RESEARCH THE TOP ANSWERS
WERE MILLENIA AND GENERATION XYZ WHICH I AM PLANNING TO CHOOSE.
THESE TITLE CONNECT WITH THE YOUTH AS THEY ARE MILLENNIAL AND FROM
GENERATION XYZ. MY MUSIC VIDEO AS WELL WILL TACKLE ISSUES ABOUT THE
YOUTH SO IT WILL BE RELEVANT AND EFFICIENT.