The 90s were known as the pop art era which showcased bold colors, patterns, and fonts. Designers experimented with combining not just complementary but contrasting colors to make posters stand out. Posters from the 90s were very colorful, using colors like mustard, purple, teal, and violet that had become trendy in the 80s. Advances in technology allowed designers to use more colors in their complex posters, treating audiences to "eye candy" that reflected the colorful trends of 90s fashion, food, and products.