Tis is a presentation about a survey that I made about what people do and like to see in music videos. It also tells me what kind of music genre people like. This is for my A2 media studies coursework.

1. AUDIENCE RESEARCH
BY ISSY PAYNE

2. DO YOU WATCH MUSIC
VIDEOS?
THIS BAR CHART ENSURES ME THAT PEOPLE WILL WATCH MY MUSIC VIDEO AS OVER HALF
OF THE PEOPLE THAT PARTICIPATED IN MY SURVEY SAID THAT THEY WATCHED MUSIC
VIDEOS.

3. WHICH OF THE FOLLOWING GENRE MUSIC DO
U LIKE?
FROM THE RESULTS I CAN TELL
THAT THE MOST POPULAR MUSIC
GENRE IS POP. THIS MAY BE
BECAUSE ALMOST EVERYONE
LIKE POPULAR MUSIC. THE
OTHER POPULAR CHOICES ARE
RNB AND DANCE.

4. DO YOU LIKE TO SEE THE ARTIST IN THE
MUSIC VIDEO?
FROM MY RESULTS I FOUND THAT THE MAJORITY OF PEOPLE LIKE TO SEE THE
ARTIST APPPEAR IN THE MUSIC VIDEO. I WILL TAKE THIS INTO ACCOUNT WHEN
THINKING ABOUT MY MUSIC VIDEO AND WHETHER OR NOT THE ARTIST SHOULD
BE IN ONLY A COUPLE OF SHOTS, ALL THE SHOTS, OR NONE OF THE SHOTS. I
ALSO THINK ABOUT THIS WHEN TRYING TO CREATE MY MUSIC VIDEO SO THAT IT
ATTRACTS MY TARGET AUDIENCE.

5. DO YOU LIKE TO SEE DANCING IN A MUSIC
VIDEO?
FROM THE BAR CHART I CAN SEE THAT A LOT OF PEOPLE LIKE TO SEE DANCING IN
A MUSIC VIDEO BUT QUITE A FEW PEOPLE DON’T. THIS MAY BE DUE TO DIFFERENT
PEOPLES TASTES IN MUSIC, THEREFORE WANTING TO SEE DIFFERENT THINGS IN A
MUSIC VIDEO THAT REFLECTS THEIR TASTE IN MUSIC. II WILL CONSIDER THIS
WHEN PICKING MY THREE SONGS AS SOME PEOPLE MAY NOT WANT TO SEE
DANCING IN SOME GENRE OF MUSIC SUCH AS ROCK.

6. DO YOU LIKE A STORY TO UNFOLD IN MUSIC
VIDEO?
FROM MY RESULTS I CAN SEE THAT OVER HALF OF THE PEOPLE WHO
PARTICIPATED IN MY SURVEY LIKE TO SEE A STORY UNTOLD IN A MUSIC VIDEO
RATHER THAN RANDOM VISUAL IMAGES. I WILL TAKE THIS INTO ACCOUNT WHEN I
THINK OF THE SONGS THAT I PICK. THIS IS BECAUSE IF I CHOOSE A POP SONG,
SOME OF MY TARGET AUDIENCE MAY WANT TO SEE A STORY UNFOLD IN THE
VIDEO. WHEN I PICK THE GENRE OF THE SONG WITH MY GROUP I WILL DO
ANOTHER SURVEY TO FURTHER RESEARCH IF MY TARGET AUDIENCE WOULD LIKE
TO SEE A STORY UNFOLD IN THE MUSIC VIDEO OF MY CHOICE OF GENRE.

7. DO YOU LIKE TO SEE HUMOUR IN A MUSIC
VIDEO?
FROM THE PROXIMITY OF THE RESULTS FOR YES AND NO, I CAN TELL THAT WHAT
EVER CHOICE I GO WITH I WOULD LOSE ALMOST HALF OF MY TARGET AUDIENCE.
HOWEVER, MY RESULTS MAY BE TARGETED AT CERTAIN GENRES. FOR EXAMPLE,
PEOPLE WOULDN’T WANT TO SEE HUMOUR IN A CLASSICAL MUSIC VIDEO. THIS
WOULD BE ANOTHER QUESTION I WOULD HAVE TO INCLUDE IN MY NEXT SURVEY
TO FURTHER MY UNDERSTANDING OF THIS QUESTION THROUGH TARGETING IT
AT A SPECIFIC GENRE OF MUSIC.

8. WHAT COLOURS PUT YOU OFF A MUSIC
VIDEO?
THE MOST POPULAR COLOUR TO
PUT PEOPLE OFF WAS SEPIA. I
WILL TAKE THIS INTO ACCOUNT
WHEN PLANNING MY MUSIC VIDE
AND DURING THE EDITING
PROCESS AS I WANT TO AVOID
PUTTING MY TARGET AUDIENCE
OFF OF THE MUSIC VIDEO AS
MUCH AS POSSIBLE. II WILL ALSO
TRY TO AVOID USING BRIGHT
CLASHING COLOURS. EVEN
THOUGH MOST PEOPLE SAID NO
COLOURS PUT THEM OFF I WILL
AVOID USING SEPIA AND BRIGHT
CLASHING COLOURS JUST IN
CASE.

9. DO YOU LIKE MUSIC VIDEOS
WHICH ARE SHOT IN LOTS OF
LOCATIONS OR JUST SHOT IN
ONE LOCATION?
FROM MY RESULTS I CAN
CONCLUDE THAT THE MOST
POPULAR OPTION IS TO HAVE
LOST OF DIFFERENT
LOCATIONS. THIS IS
IMPORTANT AS IF I GET THE
NUMBER OF LOCATIONS
WRONG, I MAY MAKE MY
TARGET AUDIENCE BORED
WHILST WATCHING MY MUSIC
VIDEO. THIS WOULD LEAD
THEM TO STOP WATCHING MY
MUSIC VIDEO BEFORE IT ENDS,
WHICH IS NOT WHAT I WANT
TO ACHIEVE.

10. DO YOU LIKE TO SEE LOTS OF SPECIAL
EFFECTS IN A MUSIC VIDEO?
I CAN SEE FROM THE BAR CHART THAT IF
I INCLUDED LOTS OF SPECIAL EFFECTS IT
WOULD MAKE PEOPLE NOT WANT TO
WATCH THE MUSIC VIDEO. THIS MAY BE
BECAUSE IF A MUSIC VIDEO HAS LOTS OF
SPECIAL EFFECTS IT MAY DISTRACT
PEOPLE FROM THE MUSIC ITSELF AND
MAY BE TOO OVER THE TOP FOR THE
MUSIC.