The document outlines a music video project for Beyoncé's song "Bow Down". It discusses choosing the song due to its controversial lyrics. The vision is to create a video in the style of Beyoncé's successful past videos like "Single Ladies" that spawns buzz and imitation. The target audience is teens and young adults aged 15-24, mainly female, though controversy drew both genders. Resources needed include film equipment, costumes, props, and a London studio location. Personal requirements and budget are not specified.

2. UNIT 2 COMMUNICATION SKILLS
OUTLINE
USP
TARGET AUDIENCE
RESOURSES
PERSONAL REQUIRMENTS
BUDGET
CAST & CREW

3. OUTLINE
I have decided to create a music video as my final project. For this music video I have
chosen the song ‘Bow Down’ by Beyoncé Knowles as this song intrigues me, due to the
fact that it’s so different to her other songs as the lyrics are aggressive and fairly vulgar.
The song has caused controversy in the media because of this, which has pushed
Beyoncé to not make a music video for it. All the media attention this song has raised
make me interested to make a music video to match its attention seeking and explicit
manner in an interesting way. Nevertheless main reason I have chosen to make a music
video for this song is that, there is no music video for the song.
My vision is to create a music video that follows the trail of successful Beyoncé music
videos, like crazy in love, single ladies, run the world girls, especially single ladies as it
spawned a dance craze and inspired thousands of imitations all over the world and was
parodied by other stars such as Joe Jonas, Justin Timberlake and was featured in hit TV
show glee, when it was still a hit of course,
these are all legendary music videos that have and will continue to challenge and inspire
the industry and the world of dance, everything that Beyoncé touches or puts her name
on seems to turn to gold, which Is why creating a music video to a Beyoncé song, cause
whether it will create buzz, it will draw interest you want prove that Beyoncé music
videos are memorable and epic,

4. USP (WHAT WILL MAKE
THIS A SUCCESS
Recipe for Success
• Controversy = Buzz
• Fan Loyalty (original
Beyoncé Fans)
• Anticipation
• Unique twist and
direction of the video

5. BUDGET

6. TARGET AUDIENCE
My Target Audience Would Consist of
Teenagers and young adults aged 15-24
As this age range is known to have the most interest in new/commercial
and chart music and music videos
Due to the fact that the song and artist is Beyoncé (a worldwide female
role model, who makes music to empower and inspire females), the
intended gender of my target audience was mainly female,
After research the backlash this song received from Beyoncé’s typical
female audience, the controversy has managed to draw in both genders.

7. Resources
Here is a list of resources I would need and their uses:
Film equipment set, including-
Professional camera, lighting, speakers, dolly tracks, microphones,
Costume for artist and actors-
Snapbacks, royal queen dresses and gowns, crowns, jewellery
Props-
Peddle bikes, car, smoke grenades, old style cigars and lighters, stuffed puppy
and gold lead
Location-
Live vision studios based in London
Editing suit

8. Because the shooting timescale of this video will only be one day
there is no need for booking extended accommodation for crew or
actors, and because the location is near where the actors live, there
is no need to get them any accommodation or travel.
Personal Requirement

9. Cast and Crew