Treatment sheet

1. DISCOVER SERENDIPITY IN A CHAOS MELODY
(BRAND LOGO AND TAGLINE)
A Magazine that focuses on Indie Music and promotes it and make it well known, it is the
music magazine for those people who choose unique music than the mediocre and cliche
music. Do you find peace in chaos? Joy in melancholy? Then this is the magazine for you!

2. Title of the Magazine
Apollo was the God of light, truth and music. Which reflects the vision and mission of this
magazine. To give light and entertainment for those who are in darkness, to present
transparent andrealcontent, andlastly tohelp peopletodiscoverrealmusic. I have chosen
this font called “THE FRONTMAN”. The font is a little bit grungy in style but also unique,
whichmay alsoreflectstothe magazine because it will features plenty of indie rock bands
aswell. I havechosena simple and minimalistic font called “INTRO” for the magazine label
soit won’t takesomuchattentionasthebrand name. I indicated magazine as we also may
expand and mayhavemultiformtoreachouraudiencesand target suchasAPOLLOTVand
APOLLO FM. The starting letter of the brand which is “A” in this font will be the one who
could create trademark to the consumers for it is not a usual letter A shape. The colour of
themasthead willbe depend onthefront coverimagemakingit flexible and cangotomany
opportunities.
Genre
The typeof artiststhatwillgoing tobe featured inthismagazineareallthe singers, writers
and composers within the indie music industry. This magazine will be featuring and rank
rising stars, legends, and top indie music artists for the month which will make the
audiencetunemoreforthiseditorialtowait forthenext top 10. We will be featuring artists
like Halsey, Bon Iver, Radiohead, Bastille, Coldplay, Muse, Arctic Monkeys, Foster the
People, Gorillaz and more.
Target Audience
Asi havealready donemy surveys,iconcludethat most of thepeopleageing14are already
aware from indie music. So my target age is audiences age 14-35, as APOLLO MAGAZINE
wants to influence the youth and elderly. Our main target are the indie music enthusiast
which is clearly connoted on the artists that we feature. By the artists that we put on the
front cover, cover story or sell line, it will be easily known who are the target audiences is.
We also aim to reach those people who are still oblivious at the indie music. We will convey
to the consumers who are the target audiences by using youthful, aesthetic, and eye
catcher lay out style.
Design

3. The Design of the magazine is always minimalistic and will always be using a colour
scheme or palette through out the whole editorial. Also it will be conceptual, and will
depend onthefeatured artists.The colour of the masthead may vary from the front cover
and background but thefont willbe the sametomakea trademark to the audiences. As for
my first publication, i will be using these colour palettes:
And i might also use colours such as black, gray and white as i might have desaturize
images on the double page or front page. I have chosen this colours as to use in my design
because the colours connotes masculinity, humbleness and cleanliness just like the model
or artist that i was going to feature on my front cover image. I pick this colours because it
conveysorcreateanimpressionof masculinity in the audiences as i want my first issue to
be in male modelorartist torepresent APOLLOthe God of Music. It also give bohemian and
naturevibe becauseof theshadesof brownsand khakiwhichisperfect for the music of the
first model or artist that will be featured as it uses an instrument made from wood called
Guitar.I amgoingto useoverlaysand texturesonmy texts, images,bordersorbackground.
I will barely use bright coloursasit wasoftenuseinelectronic musicorpop music, instead i
will be often use bland colours or nude which defines the indie music. I have also picked
variety of fonts from different sites to use on my upcoming magazine. The fonts were
mostly geometrical, minimalistic, grunge, or brush stroke. For the articles i will be using
fontsthat arereadable.Onthefront cover, i will put elements such as banner, lines or dots
to indicate the sell line, puff, cover line and cover story. The publishing house logo as well
will be going to be visible on the front cover near the barcode.

9. Features
The mainfeatureof the magazine is the documented career story of the featured artist. It
will also be covering the upcoming indie artist to introduce them to the public. The
publication will also be going to rank artists according to their popularity thus the
magazine will provide some surveys on the last page that can be sent through the house
publishing. Also, we will be having a copy of our magazine digitally so the magazine will
provide a link that will lead to the survey and can be sent via email. We will also include
thingslike whereyou could buy instruments, a DIY thingscraftsorfashionasthemagazine
also influence its target to be creative and artistic. The magazine will also feature an
artworkthat canbeput inthefront coverorthe double page. There will also be a contest of
writing stories that will be found inside the magazine. There will also be a coverage of a
music festivals and concerts inside or events that are related to indie music.
Platforms
My magazinewill be availableand published monthly with new features and the price will
be in approximately1.50-2.00percopyasit isstill startingand making it way to industry. I
am also considering my target like the youth as they don’t have much source of income. It
will be available in digital with more cheaper price. This is to make it more accessible
especially fortheyouthwhichaccording to my survey they often use their smartphones. I
will distributeit toconvenience stores, bookstores and music stores to reach all my target
around the country, and if successful we can expand around the world.
Publishing House
Asformy publishing house, ihave chosenSummit Media Group to distribute my magazine.
My house style matches with their publishing house. Despite of being a local publishing

10. house they have manage and market their magazine in a world class quality. And also, i
prefer a media group that has no music magazine yet as they will have more ideas to give
and they will promote my magazine briefly for they don’t have any music magazine to
focuson.Asa result, thiscould give my magazinemany opportunities to grow and expand
just like their other magazines. They also have a connections with different brands and
publishing house like Bauer Media Group that could help me and my magazine to be well
known. Their magazine’s prices also matches with mine in a multi form. Summit Media
Group also have websites and partnership with the TV stations like BBCNews.