The document discusses how a magazine called Cabinet attracts its target audiences of 16-24 year olds, DJs, and budding DJs through its online presence, style, and content. It aims to appeal to 16-24 year olds by having a strong online and social media presence, featuring a young cover model, and using a Tumblr-like grid layout and vintage photo effects popular with that age group. It attracts DJs by covering dance music, using DJ-related language, robotic fonts that look technological, and offering free DJ software to subscribers. The photography features eye contact from the cover model and was carefully selected to appeal to these audiences.