Well-designed political posters are important to appeal to and encourage voters. They have the ability to gather momentum from the mass population by creating a remarkable impression on voters of all ages and cultures. An effective poster draws attention and influences viewers' perspectives through a clear, concise message without too much text. It makes the politician relevant by relating to the values and symbols of the country they are running in. For example, a poster of Barack Obama using colors similar to the American flag positioned his message of "hope" as representing America. Great poster design can catch people's eye and influence their views.